Farouk Ghidaoui

Managed Client: HUGO BOSS Team Leadership: Led and managed a team of junior consultants, overseeing workload distribution and quality control of deliverables. Strategic Partnership Management: Oversaw strategic partnerships by maintaining relationships with key ad networks and platforms, setting quantitative and qualitative goals to optimize collaborations. Audience Strategy Development: Designed an optimal audience strategy by precisely segmenting and targeting user profiles to maximize performance and achieve each brief's objectives. Post-Campaign Analysis and Brand Lift Studies: Conducted PCA and BLS to assess campaign impact, measure brand awareness and engagement, and refine future strategies based on insights.

My main duties are developing and managing digital marketing strategies with our clients in the Tunisian, French and Emirati market and help them achieve their digital marketing goals, as well as the day-to-day management of paid digital marketing campaigns which includes paid search, display and social advertising strategies across both B2B and B2C business. Supervision of Media Buying Campaigns: Oversaw the planning, execution, and optimization of media buying campaigns across multiple platforms (Meta, Snapchat, Pinterest, TikTok & Google Ads). Paid Reporting: Prepared and led weekly meetings, monthly reports, and quarterly reviews for clients, ensuring transparent and consistent communication. Client Relationship Management: Maintained high-quality communication to meet client needs and expectations. Fostering Collaboration: Worked closely with creative, analytics, and product teams to promote a collaborative environment.

Campaign Management and Execution: Oversaw campaigns across various channels to maximize effectiveness and reach. Launch of New Acquisition Sources: Initiated new acquisition sources with a test-and-learn approach, along with establishing acquisition partnerships. Regular Reporting on Key KPIs: Provided frequent reports on core KPIs, campaign effectiveness, and growth metrics to leadership, emphasizing digital-specific metrics such as conversion rates, cost per acquisition (CPA), and customer lifetime value (CLTV).

My main duties included creating and planning a variety of PPC campaigns across a range of digital channels, overseeing existing campaigns and making recommendations on how to optimise them, as well as analysing trends and making data-driven decisions. Design, Execute, and Maintain ROI-Focused Pay Per Click & Paid Social campaigns Conduct Thorough Keyword Analysis Continually optimize PPC & Paid Social campaign components including keyword strategy, ad copy, bid prices, cost per conversion, cost per click, audience optimization, etc. Write compelling Ad copy with a focus on driving conversions Optimize existing PPC campaigns for new clients Actively measure and execute A/B split testing for ad copy, landing pages, etc., to ensure optimal campaign performance Compile monthly PPC & Paid Social Reports for our clients with personal comments and analysis of campaign performance Recommend and consult clients and marketing team any new content or landing pages that should be created in order to promote higher campaign performance Set up Conversion Tracking & Retargeting Pixels Conduct in-depth competitive analysis within our clients’ locations and industries Research to stay on top of the latest trends in PPC & Paid Social advertising

Ledger/balance reconciliation Accounts audit and cycle control Preparation of the elements necessary for the audit

Entry of accounting documents Bank reconciliation Monthly accounting declarations

Change (Purchase and sale) Check processing Issuance of check books and cards (MXP system)