Fasna Pathaya Purakkal

Business Data Analyst

Salary / Daily rate

Dubai - United Arab Emirates

Freelance, open to permanent contract

Skills

PythonSQL QueriesPower BIData Analysis

Languages

English

About me

Intro

Business Data Analyst with proven expertise in driving growth through data-driven insights and predictive analytics. Achieved 32% improvement in business matching accuracy, built 15+ Power BI/Tableau dashboards, and increased marketing ROI by 22% through advanced segmentation. Specialized in Python, SQL, and BI tools to transform complex data into actionable business strategies.

Links

Work experience

Business Data Analyst

360 Business Solutions

Jan 2024 - Present

2 years 10 months

Dubai - United Arab Emirates

๐Ÿš€ ๐ƒ๐ซ๐ข๐ฏ๐ข๐ง๐  ๐ƒ๐š๐ญ๐š-๐๐จ๐ฐ๐ž๐ซ๐ž๐ ๐๐ฎ๐ฌ๐ข๐ง๐ž๐ฌ๐ฌ ๐†๐ซ๐จ๐ฐ๐ญ๐ก ๐Ÿ”น ๐——๐—ฎ๐˜๐—ฎ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€ & ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—œ๐—ป๐˜€๐—ถ๐—ด๐—ต๐˜๐˜€ โ€“ Analyzed large datasets (corporate service providers, customer behavior, pricing trends) to optimize decision-making and service selection. ๐Ÿ”น ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐— ๐—ฎ๐˜๐—ฐ๐—ต๐—ถ๐—ป๐—ด ๐—ข๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€“ Developed predictive models, boosting business-service match accuracy by 32%. Refined algorithms using historical data, enhancing efficiency. ๐Ÿ”น ๐——๐—ฎ๐˜€๐—ต๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ ๐——๐—ฒ๐˜ƒ๐—ฒ๐—น๐—ผ๐—ฝ๐—บ๐—ฒ๐—ป๐˜ & ๐—ฅ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด โ€“ Built 15+ Power BI & Tableau dashboards, cutting manual reporting by 40%. Automated reporting to streamline insights. ๐Ÿ”น ๐—–๐˜‚๐˜€๐˜๐—ผ๐—บ๐—ฒ๐—ฟ ๐—ฆ๐—ฒ๐—ด๐—บ๐—ฒ๐—ป๐˜๐—ฎ๐˜๐—ถ๐—ผ๐—ป & ๐—ง๐—ฟ๐—ฒ๐—ป๐—ฑ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€ โ€“ Segmented 50,000+ users, increasing marketing ROI by 22% through targeted recommendations. Refined pricing models with trend analysis. ๐Ÿ”น ๐—ฃ๐—ฟ๐—ฒ๐—ฑ๐—ถ๐—ฐ๐˜๐—ถ๐˜ƒ๐—ฒ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜๐—ถ๐—ฐ๐˜€ & ๐—”๐˜‚๐˜๐—ผ๐—บ๐—ฎ๐˜๐—ถ๐—ผ๐—ป โ€“ Implemented AI-driven models, improving provider recommendations by 28%. Automated SQL-based data extraction, reducing reporting time by 35%. ๐Ÿ”น ๐—ฃ๐—ฒ๐—ฟ๐—ณ๐—ผ๐—ฟ๐—บ๐—ฎ๐—ป๐—ฐ๐—ฒ ๐— ๐—ผ๐—ป๐—ถ๐˜๐—ผ๐—ฟ๐—ถ๐—ป๐—ด & ๐—ž๐—ฃ๐—œ ๐—ง๐—ฟ๐—ฎ๐—ฐ๐—ธ๐—ถ๐—ป๐—ด โ€“ Defined KPIs to measure business-service match success. Provided data-backed insights to improve decision-making and efficiency. ๐—ž๐—ฒ๐˜† ๐—ฆ๐˜‚๐—ฐ๐—ฐ๐—ฒ๐˜€๐˜€๐—ฒ๐˜€: โœ… Improved business matching accuracy by 32%, increasing client satisfaction. โœ… Reduced client onboarding time from 7 to 5 days (25% faster processing). โœ… Developed 15+ dashboards, cutting manual reporting by 40%. โœ… Enhanced provider recommendation efficiency by 28% using predictive analytics. โœ… Increased marketing ROI by 22% through targeted segmentation. โœ… Reduced operational workload by 35% via SQL automation. ๐Ÿ’ก Turning Insights into Action & Driving Business Success! ๐Ÿ“Š Leveraging Data for Smarter, Faster, and Profitable Decisions! ๐—ง๐—ผ๐—ผ๐—น๐˜€: ๐—ฃ๐˜†๐˜๐—ต๐—ผ๐—ป, ๐—ฆ๐—ค๐—Ÿ, ๐—ฃ๐—ผ๐˜„๐—ฒ๐—ฟ ๐—•๐—œ, ๐—ง๐—ฎ๐—ฏ๐—น๐—ฒ๐—ฎ๐˜‚, ๐—˜๐˜…๐—ฐ๐—ฒ๐—น

Data Analyst

Unified Mentor Private Limited

Sep 2024 - Oct 2024

2 months

Gurugram, Haryana, India

During my internship at ๐—จ๐—ป๐—ถ๐—ณ๐—ถ๐—ฒ๐—ฑ ๐— ๐—ฒ๐—ป๐˜๐—ผ๐—ฟ, I honed my skills in ๐—ฑ๐—ฎ๐˜๐—ฎ ๐—ฎ๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€, ๐—ฝ๐—ฟ๐—ผ๐—ฏ๐—น๐—ฒ๐—บ-๐˜€๐—ผ๐—น๐˜ƒ๐—ถ๐—ป๐—ด, ๐—ฎ๐—ป๐—ฑ ๐˜ƒ๐—ถ๐˜€๐˜‚๐—ฎ๐—น๐—ถ๐˜‡๐—ฎ๐˜๐—ถ๐—ผ๐—ป by working on real-world projects. ๐——๐—ฎ๐˜๐—ฎ ๐—–๐—น๐—ฒ๐—ฎ๐—ป๐—ถ๐—ป๐—ด & ๐—ฃ๐—ฟ๐—ฒ๐—ฝ๐—ฎ๐—ฟ๐—ฎ๐˜๐—ถ๐—ผ๐—ป: Processed and structured large datasets, ensuring data quality and integrity for accurate analysis. ๐—˜๐˜…๐—ฝ๐—น๐—ผ๐—ฟ๐—ฎ๐˜๐—ผ๐—ฟ๐˜† ๐——๐—ฎ๐˜๐—ฎ ๐—”๐—ป๐—ฎ๐—น๐˜†๐˜€๐—ถ๐˜€ (๐—˜๐——๐—”): Conducted in-depth EDA to uncover actionable insights and support business decision-making. ๐——๐—ฎ๐˜€๐—ต๐—ฏ๐—ผ๐—ฎ๐—ฟ๐—ฑ๐˜€ & ๐—ฅ๐—ฒ๐—ฝ๐—ผ๐—ฟ๐˜๐—ถ๐—ป๐—ด: Developed interactive dashboards and visual reports using Tableau and Power BI, enabling stakeholders to track performance metrics effectively. ๐—•๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—œ๐—บ๐—ฝ๐—ฎ๐—ฐ๐˜: Collaborated with cross-functional teams to identify trends, optimize business strategies, and streamline operations. ๐—ง๐—ผ๐—ผ๐—น๐˜€ & ๐—ง๐—ฒ๐—ฐ๐—ต๐—ป๐—ผ๐—น๐—ผ๐—ด๐—ถ๐—ฒ๐˜€: Gained hands-on experience with Python, SQL, Excel, and data visualization tools to deliver meaningful insights. This experience strengthened my ability to work with ๐—ฑ๐—ฎ๐˜๐—ฎ-๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐—ป ๐˜€๐—ผ๐—น๐˜‚๐˜๐—ถ๐—ผ๐—ป๐˜€ and deepened my understanding of how ๐—ฑ๐—ฎ๐˜๐—ฎ ๐—ฑ๐—ฟ๐—ถ๐˜ƒ๐—ฒ๐˜€ ๐—ฏ๐˜‚๐˜€๐—ถ๐—ป๐—ฒ๐˜€๐˜€ ๐—ด๐—ฟ๐—ผ๐˜„๐˜๐—ต. ๐Ÿš€


Education

The University of Texas at Austin

Postgraduate Program

2023 - 2024

1 year 1 month

Great Lakes Institute of Management

Post Graduate Program

2023 - 2024

1 year 1 month

University of Calicut

Bachelor of Science - BS

2021 - 2023

2 years 2 months

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