
Fasna Pathaya Purakkal
Business Data Analyst
Salary / Daily rate
Dubai - United Arab Emirates
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Business Data Analyst with proven expertise in driving growth through data-driven insights and predictive analytics. Achieved 32% improvement in business matching accuracy, built 15+ Power BI/Tableau dashboards, and increased marketing ROI by 22% through advanced segmentation. Specialized in Python, SQL, and BI tools to transform complex data into actionable business strategies.
Work experience
Business Data Analyst
360 Business Solutions
Jan 2024 - Present
2 years 10 months
Dubai - United Arab Emirates
๐ ๐๐ซ๐ข๐ฏ๐ข๐ง๐ ๐๐๐ญ๐-๐๐จ๐ฐ๐๐ซ๐๐ ๐๐ฎ๐ฌ๐ข๐ง๐๐ฌ๐ฌ ๐๐ซ๐จ๐ฐ๐ญ๐ก ๐น ๐๐ฎ๐๐ฎ ๐๐ป๐ฎ๐น๐๐๐ถ๐ & ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐ป๐๐ถ๐ด๐ต๐๐ โ Analyzed large datasets (corporate service providers, customer behavior, pricing trends) to optimize decision-making and service selection. ๐น ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐ ๐ฎ๐๐ฐ๐ต๐ถ๐ป๐ด ๐ข๐ฝ๐๐ถ๐บ๐ถ๐๐ฎ๐๐ถ๐ผ๐ป โ Developed predictive models, boosting business-service match accuracy by 32%. Refined algorithms using historical data, enhancing efficiency. ๐น ๐๐ฎ๐๐ต๐ฏ๐ผ๐ฎ๐ฟ๐ฑ ๐๐ฒ๐๐ฒ๐น๐ผ๐ฝ๐บ๐ฒ๐ป๐ & ๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐๐ถ๐ป๐ด โ Built 15+ Power BI & Tableau dashboards, cutting manual reporting by 40%. Automated reporting to streamline insights. ๐น ๐๐๐๐๐ผ๐บ๐ฒ๐ฟ ๐ฆ๐ฒ๐ด๐บ๐ฒ๐ป๐๐ฎ๐๐ถ๐ผ๐ป & ๐ง๐ฟ๐ฒ๐ป๐ฑ ๐๐ป๐ฎ๐น๐๐๐ถ๐ โ Segmented 50,000+ users, increasing marketing ROI by 22% through targeted recommendations. Refined pricing models with trend analysis. ๐น ๐ฃ๐ฟ๐ฒ๐ฑ๐ถ๐ฐ๐๐ถ๐๐ฒ ๐๐ป๐ฎ๐น๐๐๐ถ๐ฐ๐ & ๐๐๐๐ผ๐บ๐ฎ๐๐ถ๐ผ๐ป โ Implemented AI-driven models, improving provider recommendations by 28%. Automated SQL-based data extraction, reducing reporting time by 35%. ๐น ๐ฃ๐ฒ๐ฟ๐ณ๐ผ๐ฟ๐บ๐ฎ๐ป๐ฐ๐ฒ ๐ ๐ผ๐ป๐ถ๐๐ผ๐ฟ๐ถ๐ป๐ด & ๐๐ฃ๐ ๐ง๐ฟ๐ฎ๐ฐ๐ธ๐ถ๐ป๐ด โ Defined KPIs to measure business-service match success. Provided data-backed insights to improve decision-making and efficiency. ๐๐ฒ๐ ๐ฆ๐๐ฐ๐ฐ๐ฒ๐๐๐ฒ๐: โ Improved business matching accuracy by 32%, increasing client satisfaction. โ Reduced client onboarding time from 7 to 5 days (25% faster processing). โ Developed 15+ dashboards, cutting manual reporting by 40%. โ Enhanced provider recommendation efficiency by 28% using predictive analytics. โ Increased marketing ROI by 22% through targeted segmentation. โ Reduced operational workload by 35% via SQL automation. ๐ก Turning Insights into Action & Driving Business Success! ๐ Leveraging Data for Smarter, Faster, and Profitable Decisions! ๐ง๐ผ๐ผ๐น๐: ๐ฃ๐๐๐ต๐ผ๐ป, ๐ฆ๐ค๐, ๐ฃ๐ผ๐๐ฒ๐ฟ ๐๐, ๐ง๐ฎ๐ฏ๐น๐ฒ๐ฎ๐, ๐๐ ๐ฐ๐ฒ๐น
Data Analyst
Unified Mentor Private Limited
Sep 2024 - Oct 2024
2 months
Gurugram, Haryana, India
During my internship at ๐จ๐ป๐ถ๐ณ๐ถ๐ฒ๐ฑ ๐ ๐ฒ๐ป๐๐ผ๐ฟ, I honed my skills in ๐ฑ๐ฎ๐๐ฎ ๐ฎ๐ป๐ฎ๐น๐๐๐ถ๐, ๐ฝ๐ฟ๐ผ๐ฏ๐น๐ฒ๐บ-๐๐ผ๐น๐๐ถ๐ป๐ด, ๐ฎ๐ป๐ฑ ๐๐ถ๐๐๐ฎ๐น๐ถ๐๐ฎ๐๐ถ๐ผ๐ป by working on real-world projects. ๐๐ฎ๐๐ฎ ๐๐น๐ฒ๐ฎ๐ป๐ถ๐ป๐ด & ๐ฃ๐ฟ๐ฒ๐ฝ๐ฎ๐ฟ๐ฎ๐๐ถ๐ผ๐ป: Processed and structured large datasets, ensuring data quality and integrity for accurate analysis. ๐๐ ๐ฝ๐น๐ผ๐ฟ๐ฎ๐๐ผ๐ฟ๐ ๐๐ฎ๐๐ฎ ๐๐ป๐ฎ๐น๐๐๐ถ๐ (๐๐๐): Conducted in-depth EDA to uncover actionable insights and support business decision-making. ๐๐ฎ๐๐ต๐ฏ๐ผ๐ฎ๐ฟ๐ฑ๐ & ๐ฅ๐ฒ๐ฝ๐ผ๐ฟ๐๐ถ๐ป๐ด: Developed interactive dashboards and visual reports using Tableau and Power BI, enabling stakeholders to track performance metrics effectively. ๐๐๐๐ถ๐ป๐ฒ๐๐ ๐๐บ๐ฝ๐ฎ๐ฐ๐: Collaborated with cross-functional teams to identify trends, optimize business strategies, and streamline operations. ๐ง๐ผ๐ผ๐น๐ & ๐ง๐ฒ๐ฐ๐ต๐ป๐ผ๐น๐ผ๐ด๐ถ๐ฒ๐: Gained hands-on experience with Python, SQL, Excel, and data visualization tools to deliver meaningful insights. This experience strengthened my ability to work with ๐ฑ๐ฎ๐๐ฎ-๐ฑ๐ฟ๐ถ๐๐ฒ๐ป ๐๐ผ๐น๐๐๐ถ๐ผ๐ป๐ and deepened my understanding of how ๐ฑ๐ฎ๐๐ฎ ๐ฑ๐ฟ๐ถ๐๐ฒ๐ ๐ฏ๐๐๐ถ๐ป๐ฒ๐๐ ๐ด๐ฟ๐ผ๐๐๐ต. ๐
Education
The University of Texas at Austin
Postgraduate Program
2023 - 2024
1 year 1 month
Great Lakes Institute of Management
Post Graduate Program
2023 - 2024
1 year 1 month
University of Calicut
Bachelor of Science - BS
2021 - 2023
2 years 2 months