Fathi Sehla

CMO as a Service - freelancer Demand's conversion improvement for CureCall (January 22 - August 23): Positioning update: targeting, value proposition, trends, etc. Redesign of the website and sales decks (decision-maker/user) Production of a 1-year marketing roadmap (lead generation) Recruitment, coordination and monitoring of internal and external resources (freelancers) ✔ Achievements : x3 on retention of qualified web traffic (> 40 sec.) / +25% inbound requests (Budget: €50K) B2B Marketing Project Manager - freelancer Launch strategy for TBWA (October 22 - January 23): Go-to-market analysis and proposal Voice of the customer (Skywise / United Robotics Group) Execution of social Paid (Linkedin / Meta) Management of 2 agencies (TBWA / Primelis) + 4 freelancers ✔ Achievements: Clients signed up for a respective €150K test campaign / A/B test analysis of value proposition, format, location and channel Marketing Consultant - freelancer Webinar campaign for Quantam (October 20 - April 21): Set-up: advertising, multi-channel prospecting, presentation slides, multi-streaming tool, off-line speech training Redesign of Linkedin personal and company pages ✔ Achievements: +16 high ticket leads / + 52 webinar participants (Budget: €100K) Mentor / Content creator - my own company Bootcamp campaign for Advance (January 21 - Today): Demand Generation Advocacy (ads, podcast, newsletter, live, and so on) ✔ Achievements: bootcamp sold-out (2150€/pers) - (Budget: 3K€)

Growth Manager - Permanent employee Inbound Marketing campaign for Thread (now Impactfull) (May 20 - June 22): Marketing research: positioning, pricing, persona, value proposition, etc. Web analytics: implementation of tracking devices and performance monitoring (GTM, Hotjar, GA, and so on) Marketing content planning (podcast, lead magnet, webinar, etc.) Creation of e-mail automation strategy in CRM (Hubspot) ✔ Achievements: +117% growth in sales (Budget: €300K)

Co-founder / CEO - my own company SEO campaign for Achylles (January 2019 - March 2020): 300K€ Seed round from Business Angels and French government Creation and/or SEO optimization of content (articles, backlinks, website performance, etc.) ✔ Achievements: Helping +50 self-employed persons getting a mortgage / Top 3 ranking on strategic queries ("crédit immobilier freelance", "crédit immobilier sans CDI")