Fatima Zahrae Aslaou

– Product Owner – PriceInsight | B2B & B2C| Pricing Intelligence & International Operations – Leading product strategy and execution for PriceInsight, a B2B & B2C platform delivering real-time pricing intelligence and competitive analytics to retailers and brands. I translate market needs into scalable features, prioritize roadmap delivery, and ensure alignment between business goals and user experience. – Key Responsibilities & Achievements: – Product Strategy & Roadmap: Define and evolve the product vision, prioritize features based on user insights and business impact, and coordinate delivery across squads. – Subsidiary Invoicing: Oversee yearly invoicing for international subsidiaries, ensuring accuracy, compliance, and alignment with local regulations. – Client Support: Act as the daily point of contact for client escalations, collaborating with tech and data teams to maintain high service levels. – Deployment & Training: Lead tailored onboarding and training programs across Asia, Africa, and Europe, adapting workflows to local market needs. – Data-Driven Development: Collaborate with data science and engineering to integrate predictive pricing algorithms, boosting forecast accuracy and ROI. – Vendor Management: Led the full RFP process to identify and onboard a new strategic service provider, from scoping to negotiation. – Cross-Team Alignment: Interface daily with sales, finance, and engineering to align product priorities with operational needs. – Performance Tracking: Introduced KPI scorecards to monitor feature adoption, churn risk, and ROI, contributing to a 20% NPS increase and faster decision cycles. – Focus Areas: – Product Strategy: Balance long-term innovation with short-term delivery. – Roadmapping: Prioritize based on user insights and business impact. – Agile Delivery: Drive sprint planning and backlog grooming for timely, high-quality releases.

– Conception de la stratégie d'influence et des campagnes créatives pour le Guide Michelin et Pneus (Motion for life) – Activations) afin d'harmoniser les talents et aligner les coûts – Élaboration de rapports d'activations influenceurs – Définition des KPIs dans le pôle Marque

– J'avais l'opportunité d'effectuer un stage rémunéré au seins d'une startup de publicité pour une durée d'un mois, une expérience parfaite permettant d'acquérir un ensemble de compétences notamment les soft skills, leadership et développement de la qualité de communication et de négociation. – Création de contenu – Animation des réseaux sociaux – Interaction avec l'Audience – Planning des publications sur les différentes plateformes sociales.