Fatima-zahra OUDRHIRI

Founder of Antéon, a consulting firm specialized in business development and recruitment strategy. I support B2B companies (services, IT, industry, consulting) in structuring their teams, accelerating growth, and attracting high-impact talent. My role combines operational leadership and field involvement, with a results-oriented approach: understanding business challenges, addressing them with the right talent, and building long-term client relationships. 🔹 Development of a multi-sector B2B client portfolio 🔹 Full sales cycle management: prospecting, negotiation, closing, client retention 🔹 Recruitment of high-impact profiles (Sales, IT, support functions) 🔹 HR structuring: needs clarification, onboarding, monitoring tools 🔹 End-to-end leadership: offer positioning, commercial strategy, digital visibility

Responsible for business development across French-speaking Africa, promoting high-value services such as international recruitment, Employer of Record (EOR), and talent mobility. As the main point of contact for CEOs, HR Directors, and Talent Acquisition leads, I built a consultative approach combining local market insights, legal compliance, operational risk mitigation, and end-to-end project coordination. 🔹 Multichannel prospecting and development of a multi-sector client portfolio (tech, services, industry) 🔹 Sales of complex HR solutions in international environments 🔹 Contract negotiation and operational deployment support 🔹 Advisory on local requirements (legal and labor frameworks)

In charge of B2B business development on the French market, promoting qualified lead generation services for insurance stakeholders (brokers and platforms). 🔹 Prospecting and acquisition of new accounts 🔹 Campaign management and ROI optimization 🔹 Commercial negotiation and contract finalization 🔹 Performance analysis and actionable recommendations

Responsible for managing accounts receivable and collections across three B2B and B2C entities (group insurance, digital marketing, direct distribution). 🔹 Team management (15 people) 🔹 Creation of the company’s debt recovery procedures manual 🔹 Monitoring of DSO, dispute resolution, and complex payments 🔹 Coordination with sales and finance teams 🔹 Cash flow analysis and consolidated group reporting

Led the business development of a luxury cosmetics brand targeting premium partners (5-star hotels, franchises, retail). 🔹 Opened key accounts 🔹 Implemented the franchise model 🔹 Developed brand visibility through influencer partnerships 🔹 Oversaw marketing materials and brand communication

Responsible for structuring product content to maximize conversion and enhance the user experience. 🔹 Created high-impact commercial content 🔹 Coordinated with sales teams 🔹 Defined editorial standards 🔹 Monitored key e-commerce KPIs (click-through rate, conversion rate, engagement)

Developed a sustainable and profitable agricultural model combining olive oil production, dairy farming, and local direct-to-consumer channels. 🔹 Structured the economic model and oversaw logistics and commercial operations 🔹 Applied sustainable farming practices (crop rotation, animal welfare, irrigation) 🔹 Managed direct sales to local networks

Provided support for the ISO 9001 certification project within the Customer Relations Department: 🔹 Drafted process sheets and managed documentation 🔹 Participated in internal audits and management reviews 🔹 Organized quality awareness and training sessions

Macroeconomic study on Moroccan households’ disposable income, conducted as part of an applied research assignment. 🔹 Structural analysis of income and consumption patterns 🔹 Produced deliverables supporting the Bank’s economic monitoring efforts