
Fatma Besseghaier
Marketing Automation Manager
Salaire / Taux journalier
Paris, France
Freelance, ouvert au CDI
Expertises
Langues
Expérience de travail
Expensya
juin 2022 - mars 2024
1 an 10 mois
Marketing Automation Manager
janv. 2023 - mars 2024
1 an 3 mois
My goal is to implement marketing programs that feed the pipeline and ensure revenue growth for Expensya’s markets in the French, German and Spanish markets.
Marketing Automation Intern
juin 2022 - janv. 2023
8 mois
Expensya is an innovative spend management solution to empower CFOs and foster autonomous accountable professionals. We are leader of mid-market new generation solutions. - Collaborate in the creation of a marketing automation strategy - Creation of nurturing emails with the aim of boosting lead's conversion - Project management o Creation and configuration of emails within workflows - Lead conversion o Increase clients conversion rate o Participate in ensuring a clean and proper data base (Hubspot) - Reporting and follow-up email/data performance o Email and campaign reporting
Business Developer and Product Manager
Ms. Marion
oct. 2019 - déc. 2019
3 mois
Communications: Contributed to all social media channels & community management, content creation, conduct e-mailing campaigns, conduct strategic digital plans and launch, article writing - including editorial posts -, press & influencers relations. Events: Maintained special events for Ms. Marion community, organized photoshoots, handled distributional and promotional events. Business development: Led strategic initiatives elevating the brand's market presence. Instrumental in expanding the clothing company's reach among professional women. Operations: Back office stock management and inventory tracking, products sourcing, handling suppliers, product orders management, shipment tracing. Finance: Overviewing accounts receivable and recording cash receipts, budget handling, close monthly financial reports.
Formation
Anglia Ruskin University
Master's Degree, Cambridge, Marketing
2020 - 2021
2 ans
SMU - South Mediterranean University (MSB- MedTech-LCI)
Bachelor of Business Administration (BBA), Business Administration and Management, General
2015 - 2018
4 ans
International School of Carthage
Baccalauréat, Scientifique
2009 - 2015
7 ans