Fatma Besseghaier

Marketing Automation Manager

Salaire / Taux journalier

Paris, France

Freelance, ouvert au CDI

Expertises

Lead GenerationHubspotZapierEmailingCommunity managementBusiness DevelopmentProduct Management

Langues

Français (Maternelle)Anglais (Courant)Arabe (Courant)Espagnol

À propos

Liens

Expérience de travail

Expensya

juin 2022 - mars 2024

1 an 10 mois

Marketing Automation Manager

janv. 2023 - mars 2024

1 an 3 mois

My goal is to implement marketing programs that feed the pipeline and ensure revenue growth for Expensya’s markets in the French, German and Spanish markets.

Marketing Automation Intern

juin 2022 - janv. 2023

8 mois

Expensya is an innovative spend management solution to empower CFOs and foster autonomous accountable professionals. We are leader of mid-market new generation solutions. - Collaborate in the creation of a marketing automation strategy - Creation of nurturing emails with the aim of boosting lead's conversion - Project management o Creation and configuration of emails within workflows - Lead conversion o Increase clients conversion rate o Participate in ensuring a clean and proper data base (Hubspot) - Reporting and follow-up email/data performance o Email and campaign reporting

Business Developer and Product Manager

Ms. Marion

oct. 2019 - déc. 2019

3 mois

Communications: Contributed to all social media channels & community management, content creation, conduct e-mailing campaigns, conduct strategic digital plans and launch, article writing - including editorial posts -, press & influencers relations. Events: Maintained special events for Ms. Marion community, organized photoshoots, handled distributional and promotional events. Business development: Led strategic initiatives elevating the brand's market presence. Instrumental in expanding the clothing company's reach among professional women. Operations: Back office stock management and inventory tracking, products sourcing, handling suppliers, product orders management, shipment tracing. Finance: Overviewing accounts receivable and recording cash receipts, budget handling, close monthly financial reports.


Formation

Anglia Ruskin University

Master's Degree, Cambridge, Marketing

2020 - 2021

2 ans

SMU - South Mediterranean University (MSB- MedTech-LCI)

Bachelor of Business Administration (BBA), Business Administration and Management, General

2015 - 2018

4 ans

International School of Carthage

Baccalauréat, Scientifique

2009 - 2015

7 ans

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