Federica Laino

Some clients and the activities overseen and coordinated: THE ITALIANS Authentic Italian bistro, shop, and e-commerce brand based in Prague, with branches in the UK and Italy. I was involved as E-commerce and Communication Manager to: - assess brand positioning, visual identity, and the user journey across the e-shop, - redesign the customer journey, - enhance the usability, user experience, and visual design of the e-shop and corporate website, - craft a new storytelling approach and UX for both platforms, - develop a refreshed content strategy and marketing plan. MAGMA Non-profit media organization and editorial collective that embraces slow journalism to explore the impact of the climate and environmental crisis across the Mediterranean. My role involved: - lead generation strategy to grow the newsletter subscriber base, - content strategy development, - analysis of customer journey and content UX. WORTH WEARING E-commerce platform for NGOs and activists. I was responsible for: - digital marketing strategy, editorial planning, and content creation for social media, blog, ads, and landing pages, - email marketing: strategy, content planning, and writing for newsletters and DEMs, - creative account management and NGO relationships. I also supported the development of the new website, focusing on: - content and SEO strategy, - tone of voice definition, - content creation (copy and microcopy) with a focus on SEO and UX. ACQUISITION TEAM Innovative startup specialized in donor acquisition for nonprofit organizations. I worked on a campaign for AISM (Italian Multiple Sclerosis Association), contributing to: - concept development, - copywriting for lead generation landing pages, social ads, and email campaigns, - gamified acquisition tools, including quiz-based lead generation copy.

Illustrations and comics for different purposes, for individuals as well as companies. Some of my clients: - BRF Foundation - EazyCity - In2ito Marketing - SaidiSEO

It started with a three months idea of a career break, to fully immerse myself in the Indian culture, while deepening my practice and studies of meditation, creating more space for self-growth and personal projects. Back to Italy in March 2023 for a little, I got back to work, but deciding to continue my nomadic, slow and kind of isolated lifestyle, living for a few months in a meditation center in a forest of Umbria region. This little break from Asia made me realise I wanted to immerse more in their culture, so I went back to India, ending then in Thailand, this time working remotely, but at a slow pace, giving space for some volunteering too. It has been really challenging but extremely rewarding, in many aspects. Everything started with the intention of leaving everything behind: I sold my car, and any kind of useless material object, left the house, and - at first - I left back my professional identity too. Why? I realised how much we identify ourselves with our professional roles, achievements, sucess, at the point that we often forget who we really are. However, do we know who we are? So, this is the question I carried with me, allowing the path to reveal something. No pretention to come back with any answer, but more openness and detachement.

- Management and planning of the digital marketing, fundraising and communication strategy via the overall Foundation channels (Social Media, Website, Mailing, Blog, Press) and the THUN company ones (web, in-store, CSR) - Coordination of external partners and providers (creative and web agencies for communication and fundraising campaigns, SEO and adv strategy) - Budgeting - Coordination and management of special projects (video, TV and radio spot, website, influencer) - Editing, graphic design, shooting, interviews, translation and writing, presentation design - Main tools: Kentico (CSM), MyDonor, PHP list, Ps, InD, Facebook BM, Google Analytics, Hootsuite)

- Management and planning of the digital marketing, fundraising and communication strategy via the overall Foundation channels (Social Media, Website, Mailing, Blog, Press) and the THUN company ones (web, in-store, CSR) - In-store visual strategy, according with THUN, for the space dedicated to the Foundation inside its shops - Editing, graphic design, shooting, interviews, translation and writing, presentation design - Main tools: Kentico (CSM), MyDonor, PHP list, Ps, InD, Facebook BM, Google Analytics, Hootsuite) - Coordination of special projects, like: "Digital transformation" with @Hyphen Italia https://www.fondazionelenethun.org/it-it/blog/2018/profit-4-non-profit Restyling of the website, with @Elogic Spot TV, with @Heritage Lab SMS fundraising campaign Motion Graphic video story, with @AstrofaroTV National and local fundraising events - Budgeting