F de Lachaise

Managing a portfolio of key clients either newly signed or live clients. Helping clients in the implementation phase of projects with major French and international ecommerce clients, ensuring successful project delivery and client satisfaction. Helping clients achieve their objectives by providing guidance, support, and optimization strategies for the effective use of our tool.

Adloop solution setting up into the client website during the onboarding process : site-centric (Google Analytics and Adobe Analytics) and ad-centric (Google Ads, Bing Ads, Facebook Business Manager...) solutions access, ad centric API configuration, events and goal validation, dataset and account creation, deployment Analyzing and checking current customer data to ensure their reliability Ongoing training and support to clients Understanding customers’ needs and priorities in order to optimize the use of the platform Developing a trusted advisor relationship with customer, channel partners, and digital agencies to drive product adoption and ensure they are leveraging the solution to achieve full business value Delivering actionable recommendations to optimize digital media spend and effectiveness, in accordance to the customer objective Creating and uploading of customised dashboards with Google Data Studio Proposing optimisation hypotheses and potential quick wins to boost conversions by improving budget distribution (mix media optimisation) Driving customer retention by managing renewal, reducing churn, increasing upsell, and driving customer advocacy. Training and coaching of new employees Account management for any business sectors : Disney, Thalys, Boardriders, SMCP, etc.

Paying attention to the global satisfaction of the client and sharing advices and recommendations SaaS solutions consulting by providing strategic and technical orientations Marketing digital requirements management : tag setup, variables and triggers creation, datalayer and tracking plan audit Solving marketing digital technical aspects Implementing the CMP, compliant with the GDPR Collaborating and coordinating project with product team : feedbacks, feature communication, ticket routing Customer relation management for key accounts: Danone, Clarins, Europcar, FDJ, etc.

Implementing the Audience+ Enterprise m-CRM solution: discovery, design, integration, deployment, roll-out, user training and ongoing support Analysing campaign results and providing recommendations & optimisations in the marketing plan (types of campaigns, content, target audience, lifecycle engagement…) Conducting m-CRM campaigns (push notifications): planning, targeting, conception, execution and optimisation Contributing to the functional development of the SaaS tool through to Jira and Confluence: functional specifications, road map and testing Supporting clients in their multichannel digital marketing strategy and user journey to improve ROI Implementing A/B Testing and personalisation campaigns to improve the UX : ROI x2 and CRO +12% Implementing media mobile campaigns to drive user acquisition, engagement and monetisation with native format push notifications Implementing promotional digital operations (discount voucher, cashback, referral program) Driving customer retention by managing renewal, reducing churn, increasing upsell, and driving customer advocacy. Account management TOP 10 : Sony, Panasonic, Motorola, Hager, Delifrance, PSS, etc.

Outbound calls/Field prospecting and making appointments Meetings with leads and following up Entire sales process Creation & development of a potential customer’s portfolio => Proactivity, Listening & Communication Skills

Today, French travelers are using less and less train for carpooling. It can be explained mainly by the train ticket price too expensive. That’s why a social network for passengers helps to put themselves in touch to travel together and make benefit them lower ticket price (based on the principle of carpooling). Prospecting and performing needs assessment Creating of a MVP/Prototype further to the collected and prioritized feedbacks Pitch and presentation of the concept =>Coding, Tenacity & Listening Skills

Launch of digital campaigns with BETC and Isobar Agencies: +100k views/week in Youtube Analysis and evaluation of KPI: views, impressions, unique users, clicks… Writing of brand content & updating of CRM tools Budget Management 50k€ Development of sales support and visibility tools Implementation of event operations => Sense of initiative, Persuasive Power and Ability to negociate.

Analysis of pedagogical objectives & liaising with customers Creating pedagogical scenarios and writing storyboards (development specifications) Collaborating with production teams and management of a 3+ developer team Overviewing developments & deadline management => Adaptability, Priority Management and International Management.

Development of sales support and visibility tools Writing of brand content & monitoring of PR activities with Newspepper Agency Analysis of Performance: Sell in / Sell out Interaction with internal (sales, purchase…) and external (web agency, designers…) departments Management of promotional plan Monitoring of plans CRM and budget => Analytical Mind, Team Spirit and Organization.

Welcome of customers Presentation and demonstration of innovative products Assembly and organisation of stall => Listening, Communication Skills and Persuasive Power.

Market study on a new product Development of a new product : aesthetics, materials, packaging Writing a business plan for a bank loan Accounting, tax and management Operations (bank reconciliation, CA12, ROI calculation) => Autonomy, Rigor and Creativity.

Replacement and checkout of provider accounts => Rigor, Sense of Order and Working with Numbers.

Data capture, checking, tax returns, and charge sheet of General meetings => Rigor, Sense of Order and Working with Numbers.

Making appointments and Door-to-door sales Customer’s need and problem identification Dealing with objections and Negotiation Closing the sale => Sales process, Communication Skills and Tenacity.