Fida Maryam

- Completed a hands-on externship focused on understanding consumer psychology and market trends for a globally recognized brand. - Gained practical experience in designing and analyzing consumer surveys to uncover insights that drive purchasing decisions. - Applied behavioral science concepts to interpret real-world data and predict market responses. - Leveraged AI-powered tools to extract and visualize consumer data trends for strategic marketing applications. - Collaborated on projects simulating the development of marketing strategies, product innovation, and positioning based on consumer behavior analytics.

As a Marketing Executive Assistant at a digital marketing agency, I supported the execution of client campaigns by contributing to visual content design, managing data entry tasks, and assisting with day-to-day marketing operations. I designed digital assets for social media and email marketing using tools such as Canva, and collaborated on content planning and scheduling. This role strengthened my skills in digital strategy, visual communication, and marketing coordination within a fast-paced, client-focused environment.