Fily Diakho

– I managed Instagram accounts end-to-end, not just posting content, but treating each account as a full strategy project: audit, plan, execute, measure, iterate.The work that taught me the most was a 12-post Reels performance study I ran on my own account. I built a custom conversion ratio, to go beyond standard vanity metrics, and tracked every post against views, reach split, and follow acquisition. – Alongside the analytics work, I built sales funnels and landing pages using Stan Store and Beacons, integrated Zapier automations for lead capture and audience segmentation, and created bilingual content (French and English) for two distinct audience segments.

– Led the go-to-market strategy for a bilingual children's book, I created: defining the target audience, selecting channels, building content across French and English markets, and analysing post- launch performance. – The most valuable part was the debrief: I identified gaps in niche targeting, content-product alignment, and conversion strategy that I hadn't seen while executing. That analytical post-mortem approach, understanding why something didn't work rather than just moving on, shaped how I think about every marketing project now.

– Monitored site activities, managed non-compliance processing, and drafted quality documentation. – Built the habit of precise, accountable reporting, skills I now apply directly to marketing analytics and performance tracking.

– Supported QHSE management at Junior level across active construction sites, financial reporting, maintenance monitoring, and drafting Environmental and Social Management Plans. – This role shaped how I approach any complex, cross-functional work: audit the current state, document clearly, measure against standards, and improve continuously