Fiona Bastien

Senior Product Manager | Product Analytics

Salaire / Taux journalier

Paris, France

Freelance

Peut venir sur site

Expertises

Product ManagementStratégie ProduitProduct OwnerUser ResearchDesign Thinking

Langues

Anglais

À propos

Introduction

Senior Product Manager with 5+ years driving growth for B2B SaaS and mobile applications. Delivered measurable results including 115% increase in mobile reservations at Zenchef and 60% growth in premium customers through data-driven product strategy. Specialized in product discovery, user research, and team leadership to build solutions that balance user needs with business impact.

Liens

Expérience de travail

Senior Product Manager – SaaS B2B | HealthTech

Omnidoc

août 2024 - Présent

2 ans 3 mois

Omnidoc is a B2B SaaS platform used by healthcare professionals in hospitals and private practice to exchange medical expertise and coordinate complex care pathways, within a highly regulated public health environment. • Leading a cross-functional product team of 5 engineers and 1 designer • Took ownership of a part of the existing tele-expertise product, while leading the framing and rollout of new strategic products outside the core business to generate new MRR (RCP and hospital video consultation) • Driving product discovery in complex medical and regulatory domains (user research, workflows, business process modeling) • Translating business rules and regulatory constraints into clear product models, features and prioritization decisions • Increasing feature adoption by reducing friction in user journeys and clarifying product concepts for healthcare professionals • Working closely with engineering and design to build products that remain understandable, usable and scalable over time • Contributing to interoperability initiatives with hospital information systems

Zenchef

janv. 2022 - juil. 2024

2 ans 7 mois

Paris, France

Product Manager - SaaS B2B | Guest Engagement

janv. 2023 - juil. 2024

1 an 7 mois

Paris, France

Transitioned to focus on the SaaS B2B web app, developing solutions to help restaurateurs increase repeat business. • Led a cross-functional team of 6 engineers, 1 QA engineer and 1 designer • Owned complex guest engagement features for high-end, gastronomic and multi-venue restaurants • Structured and clarified product concepts and workflows to make advanced features understandable and usable for restaurateurs • Increased the number of customers on the premium plan by 60% through the launch of high-value features, in close collaboration with Sales • Generated significant new MRR by designing and launching premium guest engagement tools • Boosted the Return Visit Rate (North Star Metric) by 5% through usage-driven product iterations • Defined the product vision and strategy of the squad • Led product discovery (analytics, user research) and prioritization in a fast-scaling environment

Product Manager - Mobile Applications | B2C & B2B

janv. 2022 - janv. 2023

1 an 1 mois

Paris, France

As a Product Manager at Zenchef, I have played a role in the development and enhancement of both B2C and B2B mobile applications, significantly contributing to the company’s growth and user satisfaction. • Led a team of 3 mobile engineers and 1 designer • Successfully launched the B2C mobile application and iterated through structured experimentation, resulting in a +115% increase in reservations generated via the app • Defined the product strategy by aligning user needs, business objectives and legal constraints • Implemented growth levers using reservation widgets, increasing acquisition by 15% • Improved clarity and usability of the B2B mobile app by simplifying user flows and feature interactions

Product Owner

Ippon Technologies

janv. 2020 - déc. 2021

2 ans

Paris, France

#PO - Mobile Applications | Galeries Lafayette Redesign and build of Galeries Lafayette's B2C mobile application, aligning it with the new website guidelines and enhancing user journeys. • Successfully launched the redesigned B2C mobile application on both App Store and Google Play Store within three months. • Managed the product backlog, prioritizing user stories, and collaborating with a team of 4 mobile engineers and 1 designer. • I played a key role in structuring wireframes and enhancing the user experience. • Defined the MVP scope and crafted a product roadmap, ensuring timely delivery • Conducted user research and facilitated workshops • Achieved an increase in transactions, reaching 4% of Galeries Lafayette's total transactions through the mobile app. ----------- #PO – API & EDI | HealthTech Led the development of a CRM system designed to capture and manage leads for elderly care placement, focusing on the EDI = Electronic Data Interchange component. • Worked closely with a team of 3 developers, focusing on API creation, documentation, and endpoints to ensure seamless data exchange and integration with internal tools. • Structured complex business and regulatory rules into explicit product logic and decision models • Defined the MVP scope and built the product roadmap to secure and automate critical financial workflows • Facilitated workshops with stakeholders to clarify rules, edge cases and decision criteria • Coordinated delivery with engineering teams across France and Portugal ----------- PO | Kley Created a digital experience for Kley Urban Village, a coliving space targeting young professionals, through comprehensive discovery sprints and user-centered design. • Conduced a Lean Canvas and OKRs workshops to align stakeholders on the strategy, vision and roadmap. • Conduced user interviews + impact mapping and few others workshops to identify needs • Prioritized features for the MVP and ensure alignment between user needs and business goals

Product Manager | UX designer

Freelance (à mon compte)Freelance

janv. 2019 - déc. 2019

1 an

Paris, France

• Co-design workshops • Storyboard, experience map, customer journeys • Creation of wireframes / Interface design • Implementation of user testing • Story mapping workshops / Definition of features to implement • Facilitation of agile ceremonies • Management of the product backlog e.g : As a Product Owner and UX Designer at NEXTiiM, I contributed to the development of SEXTANT, a SaaS platform for managing real estate and industrial assets.

Product Manager

SUEZ France

janv. 2019 - déc. 2019

1 an

Région de Paris, France

I played a role in industrializing innovations that were still in the Proof of Concept (POC) stage, working on both discovery and delivery phases for various products. • Led the discovery phase for a mobile application to report bad odors in urban areas and a dashboard for tracking reports. • Conducted user research, including user interviews and workshops, to understand user needs and model user journeys. • Designed low fidelity wireframes and interfaces using Figma, ensuring user-friendly designs. • Facilitated UX workshops, including ideation sessions and user testing. • Managed the delivery phase for a mobile application and a connected spectrometer for waste characterization, and a connected vest for defect detection in collectors. • Oversaw the delivery process, working closely with the development team to prioritize user stories and manage the product backlog. • Defined the MVP scope, detailed specifications and crafted a product roadmap


Formation

Le Wagon

Tracking & Product Analytics

2022 - 2023

4 mois

Définir les metrics de succès sur son produit et mise en place d'un plan de tracking associé. Outils : Google Tag Manager, Google Analytics, Amplitude, Looker Studio

Lycée Saint Louis

Classe préparatoire aux grandes écoles.

Arts et Métiers - École Nationale Supérieure d'Arts et Métiers

Mastère Spécialisé, Manager l'Innovation et le Développement d'Activité (INDA)

• Méthodologies de conception et d’innovation : Design Thinking, Design émotionnel, Design sensoriel, Open Innovation, Biomimétisme, Lean développement, CAO • Gestion de projet Agile • Projet d’entrepreneuriat • Sujet de ma thèse professionnelle : Comment intégrer les outils innovants que sont les méthodes agiles et le lean startup dans un grand groupe tel que Suez ?

ECE. Ecole d'ingénieurs. Engineering School.

Diplôme d'ingénieur, Généraliste - Option d'approfondissement : Design Thinking

Activités et associations : Vice-présidente logistique de l'association "ECE Entreprises"

Ergonomie, Approche utilisateur, Design Thinking, Ingénierie d'affaires Développement web : HTML, CSS, JavaScript, Php Management d'équipes, Management individuel, Management de projet, Gestion budgétaire

Tecnológico de Monterrey

Licence, Informatique

Programmation web : Html, Css, Javascript, PHP


Licences et certifications

Product-Led Growth

Délivré le : mai 2024

Certifié par Reforge

Product Analytics Micro-Certification (PAC)™️

Délivré le : févr. 2024

Certifié par Product School

Design Thinking

Délivré le : janv. 2020

Certifié par HEC Paris

MOOC Gestion de Projet

Délivré le : oct. 2017

Certifié par Centrale Lille

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