Fitiavana Remonja

Programmatic Trader managing upper-funnel and mid-funnel campaigns for premium international brands at a Tier 1 agency. • Managed $300K+ in cumulative programmatic spend over 18 months across DV360, Amazon DSP, The Trade Desk, Google Ads and Meta Ads. • Led full campaign lifecycle for Sephora (awareness, product launches, seasonal peaks), Essilor/Varilux & Transitions (upper & mid-funnel strategy, setup, optimisation, 360° reporting) and Kingfisher/Castorama & Brico Dépôt (back-office operations, billing). • Activated campaigns across PG Deals and PMPs; monitored brand safety via IAS and DoubleVerify. • Delivered post-campaign reports and coordinated cross-functional billing and reconciliation.

Premium account management: Sephora (awareness, product launches, seasonal key moments — CPM, reach, CPV), Essilor / Varilux & Transitions (upper & mid-funnel — strategy, setup, optimization, 360° reporting), Kingfisher / Castorama & Brico Dépôt (operational back office — VOL, billing). Cumulative budget managed: $300,000+ over 18 months. Consistently met CPM and reach objectives across programmatic campaigns. Multi-platform activation: DV360, Amazon DSP, PG Deals, Google Ads, Meta Ads, Teads Ad Manager. Brand safety verification via IAS and DoubleVerify. Delivery of media recommendations, post-campaign analysis, billing follow-up and cross-functional team coordination.

Hands-on training in digital media trading across programmatic, social and e-commerce platforms. • Planned, bought and optimised ad placements on Meta Ads, Amazon Ads and DV360 across multiple campaign objectives (awareness, consideration, conversion). • Analysed campaign KPIs and identified optimisation opportunities to improve delivery and performance. • Contributed to client reporting and post-campaign analysis in a fast-paced, cross-functional team.

Management of digital presence, social media and support for paid media activities.