Flavio Ensiki

Brand & Experience Strategist

Salary / Daily rate

Paris, France

Freelance

Can come onsite

Skills

Design ThinkingProduct StrategyUI Product DesignUX Product DesignProduct ManagementProduct OwnershipMonday.comDesign SystemAdobe IllustratorFinal Cut ProProject Management (PMO)ConfluenceWeb DesignAdobe LightroomAdobe PhotoshopFigmaStrategy & ConsultingPrint DesignProject OwnerMarketing StrategyUser ResearchVisual IdentityGraphic Design

Languages

English (Native)French (Native)Portuguese (Native)

About me

Intro

Design Strategist with 20+ years of experience creating impactful digital products and brand experiences. Led UX teams at global agencies like Isobar and OgilvyOne, earning multiple Cannes Festival awards. Expertise in bridging strategy, design, and development to deliver innovative solutions that drive business growth while enhancing customer satisfaction.

Links

Work experience

Brand & Experience Strategist

TheNode Lab

Oct 2020 - Present

6 years 1 month

Design Strategy Consultant

Freelancer

Jul 2017 - Present

9 years 4 months

Help brands come up with a strategic design vision that aligns business and brand objectives with customer needs and expectations, design better digital products and services, and deliver more consistent and integrated experiences that improve customer satisfaction and brand relevance. From planning to implementation, work collaboratively with transformation leaders to make brands more adapted to the experience era and prepared for a future where great customer experience is becoming the norm.

Head Of Design

Isobar

Feb 2019 - Oct 2020

1 year 9 months

Head of Experience Design

Napoléon Agency

Aug 2016 - Jul 2017

1 year

Paris Area, France

Head of Experience Design

Isobar

Aug 2015 - Aug 2016

1 year 1 month

Paris Area, France

A global, full-service, digital marketing agency with innovation at its heart. - Developed the XD - Experience Design (including UX and CX) as a discipline and offer within the agency. - Designed the XD methodology and helped integrate it into the agency methodology. - Managed the XD team and worked in an integrated manner with the Strategy and Creative team to deliver a coherent cohesive brand and customer experience. - Monitored progress and quality of the XD work and its deliverables (brand stories, customer and user journeys, wireframes, prototypes, etc.), with projects ranging from websites and mobile apps to service design and "phygital" experiences. - Mentored and developed the individual talents of the XD team, from the design work itself to running workshops and client presentations. - "Evangelized" experience design within the agency. - Presented pitches and new businesses projects to clients. Clients: BNP Paribas, Post-It, Orange, Krups.

Lead UX

OgilvyOne Worldwide

Jul 2014 - Aug 2015

1 year 2 months

Paris Area, France

A leading global digital marketing agency. - Designed global CRM platforms, websites, and mobile apps. - Helped design the internal UX methodology. - Worked side-by-side with the Strategy and Creative team. - Created and managed UX documentation - site maps, experience maps, wireframes. - Monitored progress on development and quality of the user experience. - Presented UX ideas to client, development, and creative teams. - Mentored junior designers. - Researched interaction design & technology trends. Clients: Nestlé, HSBC, Babolat, Ford. Awards: Cannes Festival, France - Silver in mobile

Lead UX

Proximity BBDO Paris

Jul 2013 - Jul 2014

1 year 1 month

Paris Area, France

The most awarded digital, direct and CRM global network. - Designed global CRM platforms and websites for clients like P&G and Wella. - Created and managed UX documentation - site maps, logic flows, wireframes, functional specifications. - Ensured the coherence and consistency of the experience in all steps of the process. - Presented UX ideas to client, development, and creative teams. - Researched interaction design & technology trends. - Ran UX workshops with clients and internal teams. Clients: P&G, Wella, Gilette

Soleil Noir

Nov 2009 - Jul 2013

3 years 9 months

Paris Area, France

UX Strategist / UX Designer

Sep 2012 - Jul 2013

11 months

Paris Area, France

A leading creative studio specialized in immersive digital experiences. - Created concepts for major client projects and new business pitches. - Applied experience design concepts focusing on interface design, user behavior, digital ethnography, information architecture and interaction design into creative concepts. - Focused on synthesizing creative thinking and execution. - Aligned business strategies and UX design to create memorable brand experiences. Clients: Nespresso, Disney, Samsung Awards: Lovie Awards, Europe - Special Recognition, Gold, Silver, Bronze

UX Designer / Tech Lead

Nov 2009 - Oct 2012

3 years

Paris, France

UX Designer - Created concepts for major client projects and new business pitches. - Applied experience design concepts focusing on interface design, user behaviour, digital ethnography, information architecture and interaction design into creative concepts. - Focused on synthetizing creative thinking and execution. Lead Tech - Acted as lead developer for global projects (30+ languages) for Nespresso. - Managed the integration and communication with third-party companies. - Performed multiple developer roles from front-end to back-end when necessary.

Freelance Developer

Hello Interactive

Aug 2009 - Oct 2009

3 months

São Paulo, State of São Paulo, Brazil

First digital agency of Grupo abc - Top 20 advertising network in the world - created by Brazilian advertising legend Nizan Guanaes. Worked on promotional hotsites and R&D for non-conventional projects (e.g. creation of an extremely light-weight UV mapping engine in Flash) Clients: C&A

UX Designer / Lead Developer

colmeia

May 2008 - Aug 2009

1 year 4 months

São Paulo, State of São Paulo, Brazil

An experimental hybrid digital production company in digital, film and animation. UX Designer - Created concepts and UX design. - Designed information architecture for projects. Lead Developer - Managed the front-end team and the integration of back-end services to ensure timeliness of project delivery. Clients: Axe, Volkswagen, Greenpeace, LG Awards: Cannes Festival, France - Bronze New York Festivals, USA - Gold & Silver One Show Interactive - 2 Bronzes London Festival, England - Gold El Sol, Spain - Gold FIAP, Argentina - Grand Prix El Ojo IberoAmerica, Argentina - Silver Wave Festival, Brazil - Silver Special Experimental Projects: - The Caffeine Viewer: "hacked" coffee machine that collected data about how many cup of coffees were brewed and used it to create some data visualizations (featured in www.infosthetics.com and www.flowingdata.com)

UX Designer / Front-End Developer

Garage Interactive Marketing

May 2006 - May 2008

2 years 1 month

São Paulo, State of São Paulo, Brazil

A digital agency, based on consulting, technology and strategic creative thinking, specialising in non-traditional brand development - a company within the Grupo ABC. UX Designer & Developer - Concepted and planned as part of Brazilʼs first design thinking team in creating non-traditional brand experiences. - Participated in every major agency pitch and project as an interaction designer during concept & planning stage and as developer during executional phase. - Performed digital ethnography on customer and user behaviours to improve overall experience. - Generated operative images & sketches of customer experience. - Led as lead developer on major client projects. Clients: Skol Beats (largest electronic musical festival in Latin America), Pixar, Nokia, Toyota, Philips Awards: ABA, Brazil - Best Integrated Marketing Brand Experience Special Projects: Nokia Trends - Interactive Retail Environment + Music Data Visual Wall Map (digital art installation) Pixar Cars - Interactive Environment 3D Holographic Brand Stunt MotoMix - Motorola Event Marketing + Social Media

Front-End Developer

W21 Consulting

Aug 2005 - May 2006

10 months

São Paulo, State of São Paulo, Brazil

A company specialised in IT consulting and digital marketing, Clients: Mercedes-Benz, Braskem (Brazilian petrochemical company, the largest in the Americas)

Front-End Developer

RAPP Brasil

Oct 2004 - Aug 2005

11 months

São Paulo, State of São Paulo, Brazil

A world-leading multichannel marketing agency network. Clients: Natura (Brazilian leading manufacturer and marketer of skin care and cosmetics), Roche, Philips

Front-End Developer

One Digital

Jun 2004 - Oct 2004

5 months

São Paulo, State of São Paulo, Brazil

A Brazilian design studio Clients: Ford Mexico, Bradesco (one of the biggest banks in Brazil)

Front-End Developer

Grey Group

May 2004 - Jul 2004

3 months

São Paulo, State of São Paulo, Brazil

A worldwide network of specialist marketing services. Clients: Purina, Eli Lilly

Graphic Designer / Front-End Developer

A1.Brasil

Jun 2003 - May 2004

1 year

São Paulo, State of São Paulo, Brazil

A Brazilian digital agency. Clients: Bridgestone, LG

Junior Graphic Designer

Ilustre Brasil

Jul 2001 - May 2003

1 year 11 months

São Paulo, State of São Paulo, Brazil

Small illustration and graphic design Brazilian company.


Education

Universidade Presbiteriana Mackenzie

Business Administration and Management

2000 - 2003

3 years 2 months

USP - Universidade de São Paulo

Mathematics

1998 - 1999

1 year 2 months

Portfolio

UX/UI Organization & Deliverables

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