Florence Saki

Développer la notoriété du domaine au coeur de la Provence : une Provence méconnue qui regorge de secrets et de richesses, une Provence sauvage. Ici la beauté naturelle prime dans le respect et l’harmonie. Un savoir faire unique et ancestral. Un domaine reconnu pour la qualité de ses vins mais aussi pour son huile d'olive et son miel. Mais égalementpour ses installations Hospitality & Event - Classé numéro 4 en 2024 des meilleures adresses en Provence par Hotel & Lodges Définition de la Stratégie de marque avec un focus sur les Relations Presse & le Digital. Plateforme de marque Management d'équipe

Implementation of communication strategy corporate The Salins Group is the only company that has expert knowledge in all areas of salt production and adapts to the requirements of each application and market. The Salins Group is a privately owned French Group. industrial plants : Spain, France, Italy, Portugal, Netherland, Sweden, Denmark and several African countries. . Today over 2200 employees work together, in a model of responsible development, to ensure that the salt they produce is of the highest standard. - Digital Strategy - Support for Export Department with a targeted communication strategy - Launch of a new cosmetics Brand, ECLAE - eclae.com - print, multimedia, advertisment, branding, social Medias... - CSR : 2 awards - Marianne d'Or for Biodiversity Program in Aigues-Mortes (2014), Entreprise & Environnement Prize (2013) - Tourism Director with 4 sites in France - Aigues-Mortes : 182.633 visitors in 2021 (vs 135.000 in 2015), Salin de Giraud and visit of the last mine in activity in France in Varangeville (54) - 1 site in Spain Torrevieja (28.000 visitors in 2021) and opening of 1 sites in 2022 - Hostellerie Nuits Salines (Aigues-Mortes) : Offer to stay in Tiny House or Salt worker Big House in the heart of the saline. Protected area. Development of a short catering offer and establishment of the ECLAE spa. Success as the first year. - Launch of range "Salin d'Aigues-Mortes" (salts, cosmetics, ..) - Brand communication for Consumer Brands ( France: La Baleine, Saunier de Camargue,...Italy :Gemma di Mare, Spain : La Balena ...) - Digital Strategy - Events : internal and external - Partnerships (Luma, ....) - Public relations, - Sponsorship (external and inhouse), - Public affairs, - Internal communication : Setting up a dedicated strategy for our 1,800 employees - Crisis management - Support the deployment of Salins Foundation Member of the French Steering Committee and Global Steering Committee

Implementation of external communication strategy corporare of Coca-Cola Entreprise in France based on the Made in France: 5 productions sites in France, 2,800 employees, a strong local presence and expertise in terms of marketing. Highlighted programs established by Coca-Cola Entreprise around youth employment, recycling, .Human Ressources.. Crisis management: Tax soda, aspartame, ...

Set up some Press Relation strategy and Public affairs about our programms in France, Indonesia, Vietnam,India, Madagascar, Mali, Burkina Faso, Maroc and liban

-Setting Up of the Communication Department in France: Implementation of external communication strategy - Press: Launch products, corporate communication, Visit factory (equivalent pub: + Eur 1.5 million / year) - Writing: press releases, press kits and catalogs for the sales force. - Advertising: Implementation of the strategy (press, TV, radio) management and media buying - Organisation of public fairs (chocolate fair), professionals (SIAL), annual presentation at the Retail and seminars / conventions for the sales force. - Partnerships with major brands to develop brand awareness (Opex, Interflora, ...). - This strategy has contributed to the fact that Lindt again become the leader in its French market

- Implementation Strategy Presseen Relations France, Italy, UK, Germany, Middle East and Asia (China, Singapore, Indonesia, Malaysia and Thailand), monitoring and coordination with the press consumer, economic and professional. - Organization of press conferences, press trips and product launches France & World - Development of tools dedicated to the press in France, Italy, UK, Germany, Middle East and Asia (press kit, photos, video, ...) and Public Relations of the brand - Coordination of agencies and PR Managers (15 people) in the target countries (Europe and Asia Zone) - Establishment of a VIP program internationally and in France

-Head Communication Unit of Emergency Aid to the Director General. -Setting Up a communication strategy to raise awareness of UNESCO through its actions, its CEO, ... - Coordination for Africa / Asia / Haiti: research partnerships and lobbying firms ..

Réalisation de reportages en France et a l'international ( moyen orient, Afrique des Grands Lacs)pour des émissions comme Reportages ou le Droit de Savoir (TF1) ou Envoyé Spécial (France 2) - l'Espoir (52 mn) - Les Colombes du Rwanda (26 mn) - Tambourini du Burundi, de Bujumbura a La France (26 mn) - Souha Arafat dans l'ombre de Yasser Arafat (26 mn) - Exclusivité Mondiale

Réalisation de reportage pour le service économique et politique étrangère