
Florent Anizet
UX/UI Designer | AI-assisted Workflows
Salary / Daily rate
Brussels, Belgium
Freelance
Can come onsite
Skills
Languages
About me
Intro
UX/UI & Product Designer with 10+ years of experience. I specialise in translating complex requirements into structured, accessible interfaces from discovery and research to UI design and design system governance. My experience includes multi-stakeholder environments, multilingual ecosystems, and long-term digital platform consolidation. I integrate AI tools into my workflow to move faster while keeping user validation and design judgment at the centre.
Work experience
UX/UI Designer
MayflyAppFreelance
Dec 2023 - Present
2 years 11 months
Brussels, Belgium
UX Research / UI Design / User Journeys / Website Development / SEO Strategy & Optimisation / E-commerce Solutions Led the development of a facility management website, guiding the process from user research to front-end implementation while ensuring a user-focused approach. Mapped user journeys to inform design decisions, complemented by wireframes and prototypes. Conducted SEO audits to improve the online visibility and functionality of a martial arts website. Designed and developed a Shopify-based e-commerce platform, enhancing customer experience and sales. Delivered UI designs for a restaurant, modernising its digital presence and aligning with brand guidelines.
UX Designer
European ParliamentFreelance
Mar 2022 - Oct 2023
1 year 8 months
Brussels, Belgium
Design System & Development: Spearheaded the development of a comprehensive design system, utilising markdown for efficient website hosting. This initiative streamlined project management and ensured consistency across digital platforms. Component Design & Integration: Led the design and integration of new UI components, enhancing user experience and facilitating seamless collaboration with development teams. Technical and Functional Specifications: Authored detailed technical and functional specifications to ensure clear communication of system requirements and functionalities, bridging the gap between technical possibilities and user needs. Documentation & Collaboration: Authored extensive documentation, including project reports, technical specifications, and functional requirements, fostering effective collaboration with developers and ensuring adherence to best practices. SEO & Digital Strategy: Updated SEO documentation and implemented new rules, including language canonical href tags and error 404 management, to optimise web presence and user navigation. Product Ownership: Acted as a product owner, guiding SEO strategies and website updates to align with current best practices and target audience needs. UX Research & Design: Conducted comprehensive UX research, including persona creation, user journey mapping, and user interviews. This research informed the creation of interactive mock-ups and the refinement of website components for enhanced user experience. Website Architecture & Accessibility: Mapped complex website architectures and conducted research to update accessibility standards, ensuring compliance and enhancing user accessibility. UI Design: Utilised Adobe XD and Figma for the design and update of UI components, as well as the creation of new websites, ranging from single-page applications to extensive multi-page sites.
UX/UI Designer
ZendareFreelance
Sep 2020 - Jan 2022
1 year 5 months
Brussels, Belgium
UX/UI Design ▸ Did market research and analysis of our competition. ▸ Conduct UX research, wireframing and design for mobile applications and websites. ▸ Design mockups for website and mobile application using Sketch, Illustrator and Photoshop. ▸ Create an Interactive mockups demo of the app using Marvelapp. Tools: Sketch, Zeplin, Marvelapp, Illustrator, Principle, Photoshop, Lightroom, InDesign. Front-end Development ▸ Work on the front-end development of the application and the website using web components coded in Html, css and typescript. Marketing and communication ▸ Create questionnaire to better understand the problems in the health and fitness market. Business development ▸ Research business problems, solutions, value proposition, ... ▸ Conduct market research to know where our competitions stand and how to be different. ▸ Create a business model based on lean canvas. ▸ Conduct market research and adjusting depending on customers feedback. Design Tools ▸ Sketch ▸ Illustrator ▸ Photoshop ▸ Lightroom Tools for coding ▸ Microsoft Visual Studio Code ▸ Fork ▸ Node.js ▸ Stenciljs ▸ Ionic ▸ GitLab ▸ Firebase Languages ▸ HTML5 ▸ CSS3 ▸ TypeScript Management tools ▸ Strapi ▸ Asana ▸ Slack
UX/UI Designer
MayflyAppFreelance
Feb 2018 - Jul 2020
2 years 6 months
Brussels Area, Belgium
UX/UI Design ▸ Did market research wireframing and design of mobile applications and websites. ▸ Conduct Ui & Ux research and tests for our web apps specialised in events. ▸ Design our products and solutions mockups using Illustrator, Photoshop and Sketch. ▸ Create animated mockups of our apps functions with Principle. Tools: Illustrator, Sketchapp, Principle, Photoshop, Lightroom, InDesign Front-end Development ▸ Work on the development of an app builder using Angular 4, Node.js and Angular Material. ▸ Work on the front end of our progressive web apps, landing page and our customer relationship ▸ manager tool. Marketing and communication ▸ Write articles to share our brand and vision to the public ▸ Write appealing content and description for our facebook and instagram campaigns ▸ Create videos that explains our solution. ▸ Participation in competitions. ▸ Pitch our business in front of an audience at a few meetups. ▸ Create questionnaire to better understand the problems in our market. ▸ Call, mail and interview potential client to better understand the demand. Business development ▸ Research business problems, solutions, values, ... ▸ Conduct market research to know where our competitions stand and how to be different. ▸ Create a business model based on lean canvas. ▸ Conduct market research and adjusting depending on customers feedback. Sales ▸ Look for new clients, cold calling prospects and sending emails. ▸ Build up list of potential clients and contacts. Tools ▸ Illustrator ▸ Sketchapp ▸ Principle ▸ Photoshop ▸ Lightroom ▸ InDesign ▸ Micorosoft Visual Studio Code Languages ▸ HTML5 ▸ CSS3 ▸ JavaScript ▸ TypeScript Modern librairies ▸ Materializecss ▸ Bootstrap 4 Modern Framework, Compiler,... ▸ Angular 4 ▸ Node.js ▸ Stencils
Web Designer and consultant guide
TokyoTripWebFreelance
Apr 2016 - Mar 2018
2 years
Tokyo, Japan
▸ UX and UI Research for the company website. ▸ Did Graphic design, branding work, logos, websites templates. Tools: Sketch, Illustrator, WIX, Photoshop, Lightroom, InDesign. ▸ Worked on the writing, designing and filming of a variety of projects for the business such as Travel Guide leaflets of Tokyo, Complete Tokyo Guide Book and Documentary film about Japan. Tools: Sketch, Illustrator, Photoshop, Lightroom, InDesign. ▸ Tourist Guide and consultant in Tokyo, Yokohama, Kamakura, Takao san and Hakone. ▸ Customer service: I had to make sure that each client meets what they want. ▸ Sales : Look for new clients, cold calls and emails.
Web Designer
Robotag MediaFreelance
Aug 2014 - Jan 2016
1 year 6 months
Tokyo, Japan
UX/UI Design ▸ Conduct branding / identity research development for a digital solutions in the modelling sector. ▸ Design Logo for the project. ▸ Did market research and analysis for a modeling application and website. ▸ Conduct Ui / Ux research, wireframing and design for mobile applications and websites. ▸ Design mockups for website and mobile application using Illustrator and Photoshop. Tools: Illustrator, Photoshop, InDesign. Front-end Development ▸ Work on website landing page using libraries. Tools: Materializecss, Brackets, Bootstrap Design Tools ▸ Illustrator ▸ Photoshop Tools for coding ▸ Brackets ▸ Materializecss ▸ Bootstrap Languages ▸ HTML5 ▸ CSS3 Management tools ▸ Slack
Product Design and Interactions Intern
Charles Kaisin
Jan 2014 - Jul 2014
7 months
I did a 6 months internship at Charles Kaisin’s studio. ▸ Did Graphic design, branding work, logos, websites templates. Tools: Illustrator, Wordpress, Photoshop, Lightroom, InDesign. ▸ The design team and I have worked on Pop-up and origami modules for different events. We have worked on Pierre Marcolini’s chocolate winter collections. ▸ Also worked on 2 different kind of interior design projects.
Product Design and Interactions Intern
Michaël Bihain
Oct 2013 - Dec 2013
3 months
I was an intern for 3 months at Michaël Bihain’s design studio working on 3D wall panels for a German company. I contributed in the design of 3d Panels and mainly did 3d rendering of the panels using Solidworks.
Logistics
VISITBRUSSELS
Aug 2013 - Oct 2013
3 months
Assistant Cook
Gfaim
Jan 2005 - Dec 2007
3 years
Upholsterer
Access-sit
Jan 2003 - Dec 2005
3 years
Furniture Making: armchairs, benches, stools, chairs,... Tarpaulin Making. Commercial Vehicles seat Repair.
Upholsterer
L'artisan sellier
Jan 2001 - Dec 2002
2 years
Chimay area, Belgium
Car upholstery creation and repair.
Education
ARC Academy
Japanese Language and Literature
2015 - 2015
1 year
Ravensbourne University London
Bachelor's degree, Product and Interaction Design
2010 - 2013
4 years
Ecole nationale supérieure des Arts visuels de 'La Cambre'
Industrial and Product Design
2009 - 2010
2 years
Institut supérieur d'Architecture 'Saint-Luc' de Bruxelles
Interior Design
2008 - 2009
2 years
Ecole du bois sauvage Brussels
Examen d'admission universitaire, General Studies
2007 - 2008
2 years
Les Compagnons du Devoir - Auvergne Rhône-Alpes
Certificat d'aptitude professionnel, Leatherworking and Upholstery
2003 - 2005
3 years
Licenses & certifications
UX Certification
Issued: Jan 2024
Portfolio
