Florent Briffaux

At Leboncoin, France’s leading marketplace platform, I led a feature team on SEO/SEA, notifications & landing pages to boost acquisition through better content access. 👉 Developed the product strategy for the push notification management engine, enhancing user engagement.​ 👉 Defined the product team's strategy, aligning with business objectives and fostering cross-functional collaboration.​ 👉 Redefined delivery processes, improving efficiency and accelerating time-to-market.​ 👉 Conducted discovery phases, particularly for product rebuilds, ensuring alignment with user needs and market trends.​ 👉 Led the team's delivery efforts, ensuring timely and high-quality releases. 🖥️ Tools: Datadog, Confluence, Google suite, JIRA, Miro, Notion, Piano, Tableau

Our mission is to support individuals and organizations in managing their work through methods, tools, and strategies that drive efficiency and growth. Here’s how I can help: 👉 Custom Workspace and Dashboard Construction: I design tailored Notion workspaces and dashboards that align with your specific business processes, enhancing efficiency and organization.​ 👉 Coaching Services: I provide personalized coaching sessions, guiding individuals or teams to efficiently utilize Notion's features, thereby optimizing their workflows.​ 👉 Corporate Training: I conduct comprehensive in-house training programs to ensure your team fully leverages Notion's capabilities, fostering collaboration and productivity.​ 📥 To discuss how I can assist you in harnessing the full potential of Notion, please contact me at: [email protected].

Majelan is an audio content platform offering a wide range of podcasts and on-demand audio, providing users with an immersive and personalized experience across various domains including education, culture, and entertainment. 👉 Consolidated product governance, redefined product development process, and instilled a new team dynamic aiming to foster teamwork and collaboration amongst 5 different departments. As a result, delivery time was reduced by 15% and amendments were decreased by 40%, saving ~€70K in 2023. 👉 Set and managed the vision, strategy, and roadmap for a critical product line in Majelan’s suite of use cases, working closely with parts across design, engineering, data science, research, customer experience and product marketing. 👉 Led a cross-functional team of 9 software engineers to customize, test, deploy and monitor new product features. 👉 Identifying and managing projects to improve the online experience for Majelan's users. 👉 Improved NPS (Net Promoter Score) by 10 points thanks to user testing and the redesigning of user experience’s main functionalities (search, player and recommendation), WebApp and mobile application resources (iOS, Android, CarPlay and Android Auto), online product information and user path. 👉 Managed go-to-market and analytics for the launch of our new MVP majelan pro 👉 Coached and Mentored 2 Product managers. 🖥️ Tools: Amplitude, Linear, Notion, Figma, Google suite, JIRA

SNCF.Connect is a digital platform developed by SNCF, providing integrated mobility services such as train ticket booking, trip planning, and access to real-time transportation information. 👉  Identified audiences and sized opportunities for all channel marketing campaigns, leading to a 8% increase in purchase validation conversion rate for both buses and trains. 👉  Worked on different projects encompassing data requirement gathering, data processing, modeling, and recommendations. 👉 Led the implementation of tagging plans to effectively track the performance of marketing campaigns, ensuring accurate data collection. Created custom key performance indicators (KPIs) such as social media engagement rate and email open rate to assess the impact of marketing strategies on business objectives. 👉 Conducted comprehensive market research and competitive analysis within the transportation sector to identify emerging trends, customer preferences and competitive landscape for SNCF.connect. 🖥️ Tools: Adobe Analytics, Excel, Figma, JIRA, Power BI, PowerPoint, SAP Business Object

DropTheCode, an innovative file sharing and storage application developed by the ORLADE Group, allows users to encapsulate images, documents, and notes within QR codes. These codes can be linked to various physical objects, offering a seamless integration of digital content into everyday items or centralized information management for events. 👉 Led the ideation, technical development, and launch of innovative tools, platforms, and/or products. Spearheaded the launch of an MVP from scratch, resulting in €200,000 in revenue and 2,500 users within one year. 👉  Incorporated data, research, and market analysis to inform product strategies and roadmaps. 👉  Defined and analyzed metrics to inform the success of products, identifying and tracking key performance metrics. 👉 Managed the product backlog and oversaw the delivery process, ensuring timely and efficient product releases to meet customer needs and business objectives. Time to market was increased by 35%. 🖥️ Tools: Confluence, Excel, Figma, Google Analytics, JIRA, PowerPoint, SQL