Florent Vernet

Led strategic business development targeting large enterprise accounts, supporting organizations in designing and implementing their electric mobility transition strategies. Built and managed executive-level relationships with corporate decision-makers, navigating complex B2B sales cycles involving multiple stakeholders. Designed and deployed an AI-powered lead scoring model to identify high-potential prospects, significantly improving sales efficiency and prioritization.

Designed and executed the commercial strategy for regenerative agriculture and carbon projects compensation. Developed partnerships and sales with major industrial and food companies (Scope 3). Built strategic relationships with executive sustainability. Created new go-to-market approaches for sustainability solutions. Key achievement : More than 1 million€ turn over signed +

Led the commercialization strategy for a breakthrough carbon capture technology converting CO₂ into high-value biobased ingredients. Opened strategic discussions with leading industrial groups across multiple sectors. Developed commercial opportunities for first-of-a-kind industrial pilot projects. Positioned an early-stage DeepTech innovation within complex industrial value chains. Conducted strategic techno-economic assessments to identify high-value market opportunities across the food, feed, fine chemicals, energy and sustainable aviation fuel (SAF) sectors. Acted as the primary interface between customers, scientific teams and external partners, ensuring alignment between technical capabilities and commercial objectives. Contributed to the redesign of the company's business plan, growth strategy and financial projections to support future fundraising and market expansion. Represented the company at major European industry events, innovation forums and public affairs initiatives to strengthen visibility and strategic partnerships. Contributed to the company's strategic roadmap and investment readiness.

Supported technology companies and industrial innovators in transforming breakthrough ideas into commercial success. Developed business plans, growth strategies and go-to-market execution, resulting in more than €10M in client revenue while advising executive teams on strategic partnerships and value-driven sales Strategy Consulting : -> La laiterie de la Roche (Food Industry): Creation of a semi-industrial dairy (3 million liters of milk/year) within an ESAT: https://www.lalaiteriedelaroche.com/: Definition of the industrial, marketing and commercial roadmap in accordance with financial resources. Implementation of the business plan and financial forecast for investors. -> Fidflix (Retail media): Definition and execution of the go-to-market strategy. Prospecting and exchange with the marketing VPs of the 100 largest e-commerce sites and French marketplaces. Business development agency and sales training organization: - Recruitment and management of 4 business developers - 100 salespeople trained in prospecting consulting, negotiation techniques and value selling - 70 clients supported (commercial real estate, Medtech, Mobility, energy, insurance, construction, SAAS, Consulting firm, Software, Deep tech.) in their business development: definition of the commercial strategy, creation of prospecting files, implementation of prospecting tools (AI in particular) and CRM, definition of the sales playbook and commercial practices to be carried out from prospecting to closing. - Sales training : Sales to executives -> We tend to think that selling an innovation or a high value-added offer will facilitate sales through the strength and power of its value proposition Despite the quality of the innovations, sales seem to be blocked. This is normal, in recent years, a change has marked the organization of decision-making within companies. We need to reinvent the way we do our job as a salesperson, eliminate bad beliefs and understand the decision-making method and how to engage your decision-maker to make an important decision.

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IDOSENS is providing innovation in the emerging world of connected objects. We Develop and market high end LoraTM based connected objects and provide LoraTM centric high value added services to the eco-system for people who want to live a new IOT experience. INNOVATION & PRODUCT LAUNCH Identify client needs and new opportunities, Launch new services and product with the R&D team, Scrum & lean start up process, Global product launch preparation: definition of product strategy, positioning and yearly marketing plan + Pre-launch teaser campaign strategy. DIGITAL MARKETING Website creation: content, key visuals, Video creation with agency, Define and manage online media campaigns: Search, Display, Social and Inbound marketing, ROI focused. PR MANAGEMENT Managing RP, Defining objectives, tasks, planning, Press Launch experience: pitching products to top journalists. BUSINESS DEVELOPMENT Developing and identifying future partnerships. OPERATIONAL MARKETING Packaging creation, Creation of print material: leaflets, training books, info sheets, presentations, Retailer presentations. SALES Presentation and negotiation with large retail outlets.

Identifications, recommendations and action plans to a professional panels for real business problems. Each mission treats a different theme related to entrepreneurship: creation, recovery & crisis, sales, development, communication and valorization. Creation mission: writing a complete business plan, with the economic assessment, technological and financial aspects of a business project. Redress: Financial analysis and diagnosis difficult to offer an exit strategy. Development : strategic and organizational diagnosis to offer the business building axes on the commercial, legal, financial and structural aspects. Sale: trading & sales, administration & management of the sales teams, development and monitoring of sales dashboards. Communication: establishment of a communication policy both in terms of the overall picture and in terms of products and design of these tools. Valuation: financial assessment of the value of the entity including the organizational aspects, fiscal, economic and financial measures for the operation.

We are currently experiencing a revolution in retail market. On the one hand, the wine online sales are increasing with internet development. The cross channel modifies our usual way of consumption. But on the other hand "the drive market" is still in its infancy and coud be the real revolution. In fact "the drive market" is very disparate and the market researches are more quantitave than qualitative. So it is difficult for a supplier as Castel to have a clear vision of the market and its evolution. The issue for a supplier in wine retailing is to define market strategies with consumer potential, digital merchandising products, consumer demands and study the network of Private label on this distribution channel.

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