Florian Brunet

24S.com is LVMH’s e-retailer, delivering luxury goods to 130 countries and featuring a shared loyalty program with Le Bon Marché. - Targeting definition and deployment of cross-channel campaigns, lifecycle programs (re-purchase, birthday), and loyalty programs, along with the implementation and analysis of A/B tests. - Review and streamlining of processes for ad-hoc CRM campaigns, resulting in an 80% increase in weekly email campaign output from 2020 to 2024, with the implementation of variable content and personalization. - Migration from Adobe Campaign to Braze and integration of multiple CRM tools (Early Birds, Tinyclues, Batch), including requirements definition, data flow management, proof-of-concept validation through A/B testing and ROI calculations, and team training. - Ad-hoc analyses to support decision-making. - Primary CRM team contact for GDPR compliance, data flow management, customer satisfaction, best practices, and deliverability issues.

I am part of the team dedicated to Nissan Europe (D2NA). - Integration, test and deployment of cross-channel CRM campaigns (e-mail, mail and SMS) for 23 countries via Adobe Campaign - Deployment, then management of after-sales programs - Analysis and follow-up of KPIs, creation of decision-making tools (via Excel VBA or automatic e-mail reports) - Segmentation, targeting and workflows creation. Technical advisement regarding the feasibility of new projects. - Best practices communication.

Forgigs is a platform aiming to facilitate interaction between music artists & concert venues - Creation of the prospective customer database then definition of a business developement process in order to optain «promises of use» - Definition of the strategic orientations with partners and stakeholders

- Follow-up, preparation and management of worldwide cross-channel CRM campaigns (email & in App push notification) : --> a) Brief to internal teams (copywriting, visual and data teams), integration and deployment --> b) After successful TV spots in Germany, german market focused campaign for retention and conversion - A/B Testing, segmentation and targeting on the marketing platform "Cabestan" - Post-campaign analysis and reports (KPIs : opening, reactivity, clic, and conversion rate) - Study on the newsletter openers' satisfaction (comparison of the users' behavior between different key market countries) - New campaign elaboration (digest, welcome pack, birthday email)

- Management of the social media accounts - Facebook, Twitter, Linkedin and Youtube - Reporting on the users and/or followers' engagement - Writing and editing articles for the corporate blog - Competitive watch and market research on how to develop the french crowdfunding market

- Direct call to the journalists - Writing of press release - Media watch and writing of summary note for the executive teams of our clients (ex: Carrefour)