Florian Chaupard

• Development of new user research processes • User testing and interviews • Improvement of the user experience for the career assessment product • Optimization of the new user acquisition journey • Wireframing and iterative prototyping

• Mstaff Sign Up process redesign (+109% performances). • Usert testing (remote). • Advanced prototyping for moderated and unmoderated tests (Figma, Maze). • Wireframing and prototypes iteration. • Optimization of the research repository to simplify learnings extraction. • Listing and presentation of Happy Paths (Ideal user journey). • Improvement of personas and internal evangelization efforts.

• Design and prototyping of the homepage. • Design and prototyping of the blog. • Design and no-code development of landing pages (Webflow). • Updating and maintenance of no-code pages. • Creation of various visuals. • Motion design for the presentation of the Biloba back office product.

• Design of custom icons for the e-commerce site. • Design of a wayfinding plan for the physical site. • Updating packaging and explanatory diagrams for box folding. • Promotional illustrations for the paper catalog. • Learning the basics of front-end development (HTML, CSS). • Creation of various visuals.

• Design of the restaurant menu. • Community management, posting on social networks. • Creation of visuals and promotional illustrations. • Brand image management.

• Création de supports promotionnels (PLV, Stands). • Modélisation 3D de ces supports.