Florian Verneau
Product & Growth Strategist | Product Management • UX • Data • Growth
6 recommandations
Salaire / Taux journalier
6 personnes recommandent
Bordeaux, France
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
Recommandé par
Manuel Lesueur
Homélior
CMO I Chief Marketing Officer I Codir & Comex Member I Homélior & Homélior PRO I
A recommandé le 24 novembre 2025
Et 3 autres personnes
À propos
Introduction
Product & Growth Leader with 14+ years of experience at the intersection of Product Management, UX, digital strategy and acquisition. I love working on meaningful products, improving user journeys end-to-end, and building data-driven growth engines that generate real business impact. My background blends strong product foundations — discovery, vision, roadmap and delivery — with hands-on growth expertise in acquisition, CRO, analytics, experimentation and tracking. This hybrid experience helps me bridge strategy and execution, and align teams around clear goals and measurable outcomes. What I enjoy the most: 👉 turning complex challenges into clear, actionable product direction 👉 structuring or improving product and growth processes 👉 collaborating with design, engineering, sales and operations 👉 making decisions based on user value, data and business impact Always curious and eager to learn, I thrive in environments where product thinking, experimentation and collaboration drive progress.
Expérience de travail
Head of Growth & Digital Experience
HoméliorFreelance
juin 2024 - Présent
2 ans 5 mois
Bordeaux, France
• Built the entire growth function from scratch in a company with no prior marketing foundations • Managed a cross-functional team (acquisition, SEO, content, product, design) and external partners • Launched and executed a full experimentation roadmap: SEO, paid acquisition, CRO, UX flows, onboarding, simulators, AI voice agents • Led the full website redesign → 3.5× traffic, incl. 2× organic traffic • Improved acquisition & conversion → +18% qualified leads • Set up advanced tracking (SSR tracking, BigQuery, custom dashboards) • Rolled out HubSpot for marketing automation, segmentation and attribution • Aligned cross-functional teams (product, sales, legal) to support sustainable growth
Product & Growth Strategy Consultant
oct. 2023 - Présent
3 ans 1 mois
Product Advisor
mindmetricsFreelance
juin 2024 - mai 2025
1 an
• Advised founders on product vision, strategy and early product-market fit • Conducted user discovery (interviews, insights, use case prioritization) • Delivered competitive benchmarks and positioning recommendations • Structured the initial product roadmap and feature framing • Helped align product, acquisition and growth strategy in early stage
Masteos
mai 2022 - oct. 2023
1 an 6 mois
Head of Growth
déc. 2022 - oct. 2023
11 mois
• Managed a 3-person growth team + external resources • Delivered end-to-end funnel performance monitoring • Website revamp with CRO/SEO focus → +30% organic traffic in 3 months • Overhauled paid acquisition → cost per meeting ÷2 • Implemented HubSpot for marketing workflows and nurturing • Designed lead nurturing programs to improve cold-lead conversion
Product Manager
mai 2022 - déc. 2022
8 mois
Bordeaux, France
Owned the onboarding & KYC product to improve activation, qualification and early retention • Led an 8-person squad (design, engineering, data, ops) and ran product discovery (interviews, data insights, friction mapping) • Defined roadmap, prioritization and experimentation framework • Improved activation & data completeness through UX, process and flow optimization • Drove cross-team alignment with ops, sales and compliance • Also contributed to the product strategy of Masteos’ real-estate search and recommendation engines for investors (criteria modelling, UX flows, decision logic, data inputs, and early discovery work)
Clint — Product Strategist & Advisor
Clint
mars 2014 - mai 2022
8 ans 3 mois
Région de Paris, France
• Guided startups, scale-ups and large companies on product strategy, discovery, design and delivery • Ran user research, product framing, UX/UI design, and end-to-end project execution • Co-designed a product vision framework aligning stakeholders and reducing scope/decision friction • Advised on acquisition, AARRR funnel optimization, prioritization and go-to-market • Managed a 4-person team and coached dozens of PMs and strategists • Clients included: Crédit Agricole, Crédit Mutuel, Libeo, Sunday, Colonies, Nexity, ATEQ, Red Bull…
Product Manager, Internal Digital Studio
Orange
avr. 2012 - mai 2013
1 an 2 mois
Paris, France
• Built internal digital products to generate traffic and leads for subsidiaries • Identified opportunities, defined product vision and led UX/UI design • Coordinated development and ensured successful deployment across subsidiaries • Monitored performance and optimized product features and conversions
Digital Project Manager
Spöka
mai 2010 - oct. 2011
1 an 6 mois
Région de Paris, France
Managed UX, digital and communication projects end-to-end
Chargé de communication
Allez les filles / ADMAA
juin 2009 - juil. 2009
2 mois
Stage de 6 semaines à l'association ‘Allez Les Filles’: programmateurs de concerts sur le grands Sud Ouest et promoteurs artistiques. Réalisation d'un site : la roll’o’thèque. Tâches effectuées: Développeur PHP, Design, Communication et promotion du site et des concerts.
Formation
L'École Multimédia
Chef de projet multimédia (Titre certifié de chef de projet multimédia de niveau II), Gestion de projets web et multimédia
Formation professionnelle en alternance de chef de projet multimédia dispensée par l'École Multimédia de Paris.
LaGrowthFormation
Formation Growth hacking, Growth hacking, SEO, SEM, cold emailing, automatisation, scrapping, activation, referral, rétention
La growth formation est la première formation au growth hacking axée sur la pratique et l’expérimentation. - Analyser les données générées par les outils d’analytics - Définir votre stratégie de croissance appuyée sur les leviers modernes du marketing digital - Mettre en application des recommandations stratégiques en utilisant la méthodologie d’exécution et les techniques du growth hacking
CELSA Paris-Sorbonne
Master Communication et Technologies numériques (partenariat CELSA - École des Mines d'Alès), (Communication, Marketing/Webmarketing, Développement multimédia, Gestion de projet, etc.)
Master professionnalisant organisé en cohabilitation entre le CELSA et L’École des Mines d'Alès. Ce master a pour objectif de former des experts en communication numérique alliant une maîtrise poussée d'un certain nombre de technologies numériques à la connaissance et à la maîtrise des stratégies de communication des organisations. Pour plus d'information : http://www.master-celsa-mines.fr/
MMI Bordeaux
DUT Service et Réseau de Communication, Médias, Communication, marketing, gestion de projet multimédia, développement web et multimédia
Formation polyvalente qui vise à former des spécialistes des nouvelles technologies, de la communication, des médias et du web.
Licences et certifications
Inbound Marketing
Délivré le : oct. 2019
Contentsquare Certified
Délivré le : avr. 2019
Portfolio
whodle : un jeu de déduction en ligne construit sur un routeur LLM déterministe
Saas Dimensionnement de pompes à chaleur : 11 485 modèles, un moteur de classement
Allowa : un écosystème de 5 plateformes pour le parcours immobilier complet
Masteos : onboarding, moteur de recommandation et canal de distribution partenaire
