Florian Warot

- Manage paid media campaigns (PPC, Social Ads, Display) for B2C and B2B audiences, optimizing spend over channels to improve paid traffic by 24%, paid revenu by 59% and paid purchases by 65%. - Works closely with Senior Manager/Manager to develop and maintain annual budget and monthly forecasts for each channels - Develop and execute lead generation campaigns for our B2B market, resulting in more than 400 leads for sales with €14k budget. - Collaborate with Sales team to adjust paid lead generation campaigns. - Leading the creation of online creative designers and landing pages for paid campaigns, resulting in a 50% increase of CVR (purchase). - Implement all paid platforms tracking via Google Tag Manager - Utilized Wizaly (analytic tool) to track campaigns performances and adjust paid strategy. - Continually test new partners, campaigns, and creatives to drive the highest yield. - Create a roadmap via A/B testing across all digital channels.

- Developed strategies, based on client marketing and business requirements, across digital channels, while making recommendations on how to improve digital marketing initiatives. - Actively managed campaigns, across different client ad platforms (e.g. Google Adwords, Bing, LinkedIn, Facebook, Emailing). - Create dashboards, data visualizations, and campaign and website performance reports for ongoing client reporting using Google Data Studio - Organized regularly with clients to provide campaign updates, and discuss escalated issues, metrics, recommendations for optimizations.

- Managed the e-commerce website by creating SEO content, product descriptions and e-merchandising, on both French and English websites. - Launched and monitored Social Media Outreach (Facebook Ads) campaigns to acquire English customers. - Developed a marketing plan for promotional campaigns for the French and English markets : acquisition & retention. - Implemented marketing performance dashboards to track and analyze campaign effectiveness.