Florie Gautron

>>Tech -Manage clients' accounts, monitor performance through analytics, and implement optimizations with action plans (Courbet jewelry, Nestlé Mexico, Flunch, Schneider Electric, Chandon USA) -Manage clients lead generation campaigns (Ferrero, Tahona Society) -Oversee digital projects and supervise developers' team -Ensure the success of product strategy and the roadmap -Redesign website: illustrations, content, structure, ergonomic (KPIs: Average session duration +152%, Bounce rate -4%)

>>Beauty (Hair care & hair color) - Collected and synthesized market data (consumer behavior, market segmentation and growth trends, competitor positioning, social listening…) to generate insights for OKARA Color - Developed new concepts to create meaningful and innovative product positioning, in alignment with business needs and brand equity for OKARA Color - Oversaw end-to-end products launches (insights, concept, formula, packaging, artwork, claims, launch strategy) - Optimized existing product portfolio (renovation, packaging, pricing, tools) - Created 360 launch materials for IVIVE - Rolled out and follow up the product launch of IVIVE in Europe - Wrote launch implementation kits providing product positioning, product details and recommendations on the marketing mix

>>Beauty (Hair care) BRAND STRATEGY - Monitor and analyze market trends, consumer profiles and competitors - Identify branding opportunities suitable and specific high-potential opportunity spaces and innovation success criteria to bring to market new brands and products innovation launches - Build and define the brand’s clear strategies, and create SKUs assortment (claims, recommended usage, sizing, pricing and packaging) - Create marketing desks with macro trends and storytelling brand concepts to present to clients DEVELOPMENT PRODUCT - Manage all phases of product development including formula, packaging, design etc. - Create product briefs to the labs including product concepts (innovative texture, ingredients and performance) and benchmarks - Test and review each submission from product development and give iterative feedback to the labs - Develop formula claims by working closely with R&D and the labs - Brief packaging and creative team for the design and artwork development including design, packaging guidelines and all product copy related to performance, claims, and usage - Oversee timeline management with the team to ensure that key dates are met in the brand launch BRAND LAUNCH - Oversee the creation of all brand assets and educational content to build brand awareness in market - Prepare and put together a photo shoot with models and products to create future content - Work closely with the client, retail partner, and external agency partners to ensure that launches are planned and executed on time and on budget - Build product launch strategies that are different and compelling

>>Beauty (Spa & Skin care) OPERATIONAL & TRADE MARKETING - Led planning, budgeting and procurement of gifts with purchase for 6 key commercial events. Managed vendor relationships and communications - Developed brochures and point of sale materials for partners & franchises (spas, department stores, pharmacies) - Ensured the annual marketing plan - Collected and analyzed market trends and competitors - Created merchandising for spa shelves and windows. Rationalized costs by 20% DIGITAL - Created and managed digital content (B2B and B2C client campaigns, newsletters, website) EVENTS - Organized all professional exhibitions (5 per year)

>>Fashion OPERATIONAL - Managed the design, coordination and publication of the ready-to-wear collection catalog (artistic direction of photo shoots, model recruitment, follow-up with service providers) - Planned and managed bi annual catalog shipment by coordinating a team of 10 people including photographers, makeup staff, models and printers - Developed & executed commercial operations such as B2C promotions (shopping bag, competition with customers, partnership) - Built and managed the communication evolution B2B and B2C (merchandising & tools in POS) DIGITAL - Created digital tools - Built digital relationship with customers STRATEGIC - Managed the brands' portfolio (market studies, product positioning, brand image) - Analyzed sales, managed catalog budget and improved catalog budget efficiency by 25% - Provided oversight and day-to-day direction to a trainee

>>Beauty (Spa & Skincare) - Ensured and managed the development of gifts with purchase - Developed sales tools and established the merchandising - Created and managed digital content (website, newsletters) - Collected and analyzed market insights and competition strategies - Implemented new launches including a good marketing mix strategies

>>Beauty - Developed sales tools for Ferragamo and Ungaro perfumes and managed trade marketing for B2B partners - Created and implemented 3 merchandising concepts to enhance the perfumes' image and sales in supermarkets