Florina VB

✦ Driving product vision and UX strategy at AI Studio, an AI-powered platform empowering early-stage ventures. Leading cross-functional collaboration to build scalable tools that track business progress, align operational resources, and enhance founder-investor-advisor synergies. My role spans from product discovery to delivery—translating business goals into intuitive, growth-oriented solutions. ✦ Leading product design for Intuitive AI's Risk API initiative, shaping a global risk monitoring web app. Defining product direction and user workflows to ensure seamless, customizable API integrations. Partnering with engineering and data teams to align on technical feasibility while advocating for a user-first approach. ✦ Managed the end-to-end design of the iliPro Compliance Management App for Intuitive.ai GmbH, a prototype developed to support financial institutions in achieving DORA compliance. Designed a modular dashboard and scalable design system, ensuring regulatory alignment and operational efficiency. Actively involved in product prioritization, stakeholder alignment, and iterative usability testing to deliver a business-ready MVP through agile sprints.

✦ Worked on an enterprise digital governance platform, contributing across UX research, design systems, and complex workflow design in a regulated context. ✦ Focused on structuring decision flows, access control, and policy-driven interfaces, ensuring clarity and usability while aligning with governance and compliance requirements. ✦ Collaborated with engineers and stakeholders to balance system constraints, organizational processes, and user experience.

✦ Executed the UX strategy for the Fieldlogs website redesign, conducting heuristic analysis and user interviews to optimize user flows. This resulted in a 15% increase in conversion rates and a 20% boost in user satisfaction, with an MVP aligning the prototype with business objectives and user needs.

✦ Managed end-to-end UX design and brand management for four divisions and EU projects, overseeing the frontend design for the official website and web application. Created wireframes, user flows, and responsive web designs that drove increased sales, improved conversion rates, and enhanced brand awareness. ✦ Conducted 26 user research interviews with microfluidics SMEs to gather insights for the application. Led 3+ field studies and live demos, refining UI elements, user flows, and interface design based on user feedback to create a responsive and intuitive solution that improved usability and accuracy. ✦ Worked with cross-functional teams in marketing and sales to optimize product page UX, enhancing user flows and resulting in a 15% uplift in purchases. Created high-impact motion graphics and interactions, incorporating 2D and 3D elements to enrich the user interface and interaction experience. ✦ Led global visual communication initiatives, producing user-centered materials for regional, international, and EU events. This included pitch decks, brochures, and banners that enhanced brand visibility and aligned with marketing strategies.

✦ Contributed to the design and development of an Augmented Reality app for luxury brands Zadig & Voltaire and Max & Co, enhancing user engagement through interactive scarf experiences. Assisted in user research with a sample size of 30 luxury consumers, analyzing interactions across 6 brands to inform design improvements and elevate the AR experience. ✦ Designed 25+ interactive screens in Figma, incorporating textile print interaction design to seamlessly integrate product visuals. Worked on animated UI elements, prints, and 3D avatars using Maya and Illustrator, enabling users to scan packaging and bring scarf prints to life in an immersive AR setting. ✦ Supported the integration of visual merchandising strategies for 3 brands, collaborating with the design team to refine interaction design, resulting in a cohesive product tailored to luxury brand consumers.

✦ Digital Media Faculty Assistantship Tutored the basics of Adobe Photoshop, InDesign, and Illustrator for students and faculty members at PCA Conducted focused session for students developing design projects, who needed assistance in digitizing their work.