Fodé Cissé

Lyca Group est une multinationale britannique qui propose des services à bas coût dans les télécoms et les médias à plus de 16 millions de consommateurs dans le monde. En tant que Responsable de la Communication Digitale pour Lyca Mobile France, je gère la stratégie Social Media, le brand content et le storytelling de la marque en environnements B2C et internationaux. • Pilotage global de la stratégie de communication digitale de la marque, en alignement avec les objectifs business et marketing. ​ • Définition et supervision de la ligne éditoriale sur l’ensemble des canaux digitaux (réseaux sociaux, site web, contenus éditoriaux, brand content). ​ • Direction de la création de contenus à forte valeur ajoutée : storytelling de marque, copywriting (FR/EN), communiqués, articles, scripts et contenus social media. ​​ • Supervision de l’animation des communautés : interactions avec les audiences, gestion des conversations sensibles, déploiement d’activations digitales (UGC, jeux-concours, campagnes participatives). • Veille active des tendances digitales et concurrentielles pour identifier des opportunités de différenciation, d’innovation éditoriale et de nouvelles approches créatives. ​ • Mise en place et suivi des KPI (engagement, trafic, performance des contenus), production de reportings réguliers et recommandations stratégiques pour optimiser les actions. ​ • Coordination transverse avec les équipes marketing, produit et commerciales pour garantir l’alignement des prises de parole et la cohérence de l’image de marque sur tous les points de contact. ​​ • Contribution ponctuelle à la création de supports publicitaires (print et digital) pour soutenir les campagnes de communication et valoriser les offres de la marque.

I support brands, companies, associations, and public figures in their overall digital communication strategy (community management, digital strategy, brand awareness, online reputation, moderation, graphic design).

Within The Social Client (TSC) Agency of international group Foundever™ a global leader in customer experience. • I led social media strategy and multi-platform content production for Legrand France (Instagram, Facebook, LinkedIn, TikTok : 1.1M) and Caisse d’Epargne Île-de-France (Instagram, LinkedIn, X : 66K). Client briefing, creative brief writing, production follow-up through to go-live. • Collaborated with internal teams (creatives & CM) and coordinated execution with brand directives • Managed Paid Media campaigns (Meta Ads TikTok Ads – €20K annual budget). • Community management for NYX (Instagram & TikTok) and Maybelline (Instagram & TikTok). • Conducted weekly social listening & reporting for L’Oréal Group using Sprinklr & Talkwalker ✔️ Launched Legrand France TikTok account, reaching 1M views in 7 months. ✔️ Increased overall audience growth, visibility, and cross-channel engagement. Brands : L'Oréal Group - Nyx - Maybelline - CeraVe - Legrand France - Caisse d'Epargne Île de France - Citröen International - Accor Group Platforms : TikTok, LinkedIn, Facebook, Instagram, YouTube, X, Pinterest Tools & Software : Sprinkl, Facelift, Talkwalker, Trello, Accor CXC

AELIUM is a financial and corporate communications agency for small and mid-cap companies listed on the Paris Stock Exchange. Clients include: LNA Santé, Louboutin, Savencia, SPIE, Hopium, Catana Group, Altheora, Boa Concept, Claranova, Sirius Media... • Designed and led B2B & B2C social media strategies with recommendations to executives (CEO, CFO) for Euronext-listed companies • Translated complex financial & investor topics into engaging, digestible narratives • Produced graphic and video content (interviews, short capsules) Optimized the agency’s WordPress site. • Managed agency social channels (LinkedIn, Twitter, Facebook) and implemented CSR & SRI digital strategies for clients. • Set up influencer partnerships • Drafting of financial press releases • Event coordination ✔️ Negotiated a strategic influencer partnership for Euronext-listed companies ✔️ Built a qualified database of finance & stock market influencers Tools : Datapresse, WordPress, CapCut Platforms managed: LinkedIn, YouTube, Facebook, X

BlueStacks is a dynamic Silicon Valley startup that developed the world’s No.1 mobile game emulator for PC, with +400M users. • Led the French social media strategy for Facebook (1.2M) and Discord (100K), aligning with global marketing goals. • Planned and executed Paid Media campaigns (Meta Ads, €2K/year) • Delivered weekly KPI reports & strategy presentations in English to regional & global leadership • Coordinated influencer partnerships and managed affiliate marketing via the in-house platform. • Handled English-to-French translations • Customer support & ticketing: handled user complaints via Zendesk ✔️ Successfully linked social media strategy to sales objectives, contributing to $100K monthly ads revenue in France Tools : Excel, Zendesk, Google Workspace Platforms : Facebook, Twitter, Discord

NewGamePlus is a French web media outlet specialized in video games. • Created and executed a digital strategy to grow the platform’s social media presence • Designed visual assets and graphics • Managed Twitter (+6,500 followers) and Facebook (+4,400 followers) Key Result: ✔️ Achieved 30% growth on Twitter, increasing followers from 5K to 6.5K in 6 months Platforms: Twitter, Facebook, Instagram Tools: Canva, Adobe Photoshop

Millicom (Tigo) was the second-largest telecom company in Senegal after Orange, before being acquired by Free in 2019. - Sold B2C telecom offers - Sold B2B service packages Trained in the use of Tigo’s internal software systems

My third-year thesis topic: Social Media in Political Communication - Assistant to the Ambassador - Wrote an internship report on the use of social media in political communication - Drafted briefing notes for the Economic and Political Affairs Departments - Assisted with reception duties at the Consular and Civil Registry Services