Fodé Sylla

Sales & Branding Expert (ex-Google)

Salary / Daily rate

Paris, France

Freelance

Can come onsite

Skills

Sales StrategyYouTube AdsBusiness Development

Languages

EnglishFrench

About me

Intro

Sales & Branding Manager with 7+ years in sales and digital strategy, ex-Google Brand Strategist. Cover the whole sales cycle, from prospecting to closing to client relationship management. Expert in YouTube advertising, data-driven storytelling, and cinematic brand narratives that create cultural moments and drive meaningful engagement.

Links

Work experience

Sales Director

Akimbo

Jan 2026 - Present

10 months

Paris, France

Akimbo is a leading B2B sales acceleration agency. We combine battle-tested technology, proven frameworks, and hands-on expertise to design tailor-made growth strategies, spanning outsourcing, coaching, and consulting. Akimbo by the numbers: ⚡️ 300+ clients, from tech leaders (Uber, OVH, Alan) and IT consulting firms (Shodo) to service groups (SGS) and industrial majors (Veolia). ⚡️ 50+ employees and coaches across Paris and Marseille. ⚡️ 2,000+ sales professionals in an active community built on real peer exchange. → www.akimbo.eu

Co-Founder - Creative Producer & Screenwriter

House of OblivionFreelance

Jun 2024 - Present

2 years 5 months

Paris, France

House of Oblivion is a French-American collective of creators based in Paris. We unite around a singular vision: to craft stories that capture the essence of our era with authenticity and artistic distinction. Our collective functions as both a sanctuary and a studio, a place where ideas that might otherwise fade into oblivion are instead carefully preserved, refined, and brought to light. Drawing from diverse backgrounds in film, animation, media, and advertising, we specialize in creating narrative content, from conceptual short films and documentary pieces to cinematic brand storytelling. Our work naturally flows between French artistic sensibility and American narrative traditions, resulting in stories that engage global audiences. Whether developing independent films for festivals or creating bespoke ads or content for prestigious brands, we bring the same dedication to artistic integrity and narrative impact to every project. Our creations are designed to resonate with meaning, shaped to create cultural moments that continue to echo long after the screen fades to black.

Senior Brand Account Strategist - Large Customer Sales

Google

Jan 2022 - Oct 2024

2 years 10 months

Dublin, Ireland

As a Brand Account Manager at Google, I empowered leading businesses in France and Europe to achieve significant growth by mastering YouTube's advertising platform and developing innovative video strategies. I partnered with top brands in the Luxury, Finance, Insurance, Real Estate, and Pure Player sectors, enabling them to leverage YouTube's full potential to connect with their audiences. Client Relationship & Growth: Built strong relationships with key client stakeholders, deeply understanding their business challenges and marketing objectives. Achieved strong performance, exceeding quota by 135% in my last quarter at Google. Built and managed yearly/quarterly media plans, ensuring alignment with clients' objectives. Proactively identified upsell/cross-sell opportunities, maximizing client ROI. Leveraged my legal background to successfully advocate for policy changes within Google's EMEA advertising rules, unlocking new growth opportunities for clients. YouTube Expertise & Consulting: Developed a deep expertise in YouTube Ads to provide best-in-class strategies. Delivered expert consulting and training on YouTube best practices to clients and agencies. Developed and presented data-driven, consultative recommendations that aligned with client goals, leading to increased brand awareness, customer engagement, and lead generation. Analyzed campaign performance and created comprehensive reports with valuable insights and actionable recommendations for future campaigns. Teamwork & Collaboration: Headed weekly pipeline reviews, fostering team communication & collaboration Partnered with colleagues to provide comprehensive solutions to clients, integrating YouTube Ads with other Google Ads products. Shared expertise by training fellow Account Managers, contributing to the team's overall success and development. Proactively collaborated with internal teams (marketing, product, policy) and partner agencies to ensure seamless campaign execution and optimal performance.

Growth Consultant - Corporate Sales

HubSpot

Sep 2021 - Jan 2022

5 months

Dublin, Ireland

As a Growth Consultant at HubSpot, I focused on connecting with corporate businesses and helping them thrive in the digital age. This involved proactively engaging potential customers new to HubSpot, using a strategic mix of calls, emails, and social media to generate interest. I prioritized building relationships with C-level executives, acting as a trusted advisor to guide them through digital transformation and help them leverage HubSpot's platform to achieve their growth objectives. Key Wins and Contributions: Consistently met and exceeded targets: Successfully drove new business and expanded existing accounts, consistently meeting and exceeding monthly sales goals. Generated qualified leads through proactive outreach: Successfully generated new interest and qualified leads through personalized outreach via calls, emails, and social media. Developed and executed targeted account-based strategies: Identified and engaged high-potential prospects through well-crafted account plans. Navigated complex sales cycles: Effectively collaborated with multiple stakeholders and C-level decision-makers to navigate complex sales cycles. Established a strong foundation for client relationships: Built rapport and trust with prospects, fostering a positive start to potential long-term partnerships. Employed a consultative sales approach: Conducted thorough needs analysis, delivered engaging presentations, and effectively addressed objections. Committed to continuous learning and development: Actively sought feedback and participated in ongoing training to enhance sales skills and deepen product knowledge.

Sales & Demand Generation Specialist

FreelanceFreelance

Jan 2020 - Oct 2021

1 year 10 months

Paris, France

As a Sales and Demand Generation Specialist, I helped B2B SaaS businesses achieve rapid growth by developing and executing data-driven strategies. I specialized in creating and optimizing the entire customer journey, from lead generation to conversion, through a combination of inbound and outbound tactics. Key Services and Expertise: Lead Generation: Developed and implemented targeted lead generation campaigns across multiple channels, including email marketing, social media, content marketing, and paid advertising. Sales Strategy: Created and refined sales processes, optimized sales funnels, and implemented effective sales automation tools to improve efficiency and conversion rates. Demand Generation: Developed and executed comprehensive demand generation programs to drive brand awareness, generate qualified leads, and accelerate pipeline growth. Marketing Automation: Leveraged marketing automation platforms to nurture leads, personalize customer journeys, and improve overall marketing effectiveness. Sales Enablement: Equipped sales teams with the tools, resources, and training to effectively engage prospects, close deals, and maximize revenue. Data Analysis and Reporting: Tracked and analyzed key performance indicators (KPIs) to measure campaign effectiveness, identify areas for improvement, and provide data-driven insights to clients. 🚀

Account Executive

CybelAngel

Jul 2019 - Jan 2020

7 months

Région de Paris, France

Using artificial intelligence, CybelAngel explores the entire internet to identify exposed information and specific threats, helping organisations avoid the disclosure of confidential and sensitive information in an open and connected world. As the first Mid-Market Account Executive at CybelAngel, I took on the challenge of establishing and expanding the company's presence within the mid-market segment. I focused on developing and executing sales strategies to drive revenue growth and market share acquisition, navigating the complexities of a new market for the company. Key Contributions and Learnings: Pioneered Mid-Market Sales: Established CybelAngel's mid-market sales division, laying the groundwork for a new revenue stream and broader customer base. Developed Sales Strategies: Created and implemented sales strategies tailored to the mid-market segment, including targeted outreach, lead qualification, and relationship building. Navigated Complex Sales Cycles: Gained valuable experience managing complex sales cycles, involving multiple stakeholders and decision-makers within mid-sized organizations. Built Strong Client Relationships: Cultivated positive relationships with key clients, focusing on understanding their needs and providing valuable solutions. Evangelized Cybersecurity Solutions: Effectively communicated the value proposition of CybelAngel's cybersecurity solutions to mid-market companies. Collaborated Cross-Functionally: Worked closely with marketing, product development, and customer success teams to ensure client onboarding and support. Adapted to Challenges: Navigated the challenges of establishing a new market segment, gaining valuable insights into market dynamics and sales strategies.

Sales & Business Development

Humind School

Mar 2019 - May 2019

3 months

Région de Paris, France

Bootcamp en Sales & Business Dev. (440+ heures) 10 semaines intensives sur la vente et le développement commercial B2B dans le Digital : business acumen, CRM, lead generation, qualification, prospection, nurturing, négociation, closing, sales ops, cross and up-selling 8 projets en groupe : Spendesk : Scrapping Payfit : stratégie de partenariats pour développer la vente indirecte Tolk.ai : lead & demand generation
 Panopli : prospection et qualification (cold calling & cold emailing) - démo booké avec le DRH d'un groupe de 10k+ salariés iBanFirst : démo, nurturing et closing Dailymotion : account management et customer success Algolia : vente complexe DropContact : sales & business development Outils maîtrisés : Pipedrive, Hubspot, Cold CRM, Airtable, Zapier, Linkedin ads, Google ads, Facebook ads, Webscrapper, Phantom Buster, InstaPage, etc.

Lead Legal Counsel - Investment Fund

Anaxago

Sep 2017 - Oct 2018

1 year 2 months

Paris, France

Anaxago propose une approche innovante de l'investissement non coté. Nous rendons accessibles à des investisseurs privés et institutionnels de nouvelles classes d'actifs à fort potentiel, de la manière la plus simple et transparente possible. Créé ​en 2012, la plateforme compte 80 000 membres, + de 100M€ investis dans des PME innovantes et des programmes immobiliers. En tant que juriste, j'étais en charge de : - la négociation et la rédaction des contrats : de 10 à 20 actes par semaine - la création des holdings de financement : 40+ holdings / véhicules d'investissements créées sur l'année - la gestion du portefeuille de holdings : 100 + holding à gérer (dépôt des comptes et actes administratifs) - amélioration des process juridiques de l'entreprise : transformation des LOI en promesses investissements en un mois

Coordinateur de campagne

En Marche

May 2017 - Jul 2017

3 months

10 ème circonscription du Val d'Oise

Aurélien Taché était candidat lors des élections législatives de juin 2017 dans la 10ème circonscription du Val d'Oise qu'il remporte avec 60% des suffrages exprimés. En tant que coordinateur de campagne, j'étais en charge : - de la définition et gestion du planning de campagne et de l’agenda du candidat : + de 15 événements par semaine - des relations avec la presse - du recrutement et de la coordination des équipes terrain : 60+ bénévoles - de la conception et gestion des réunions publiques : 3+ par semaine - de la logistique et approvisionnement du matériel de campagne

Chargé de communication

Fondation Université de Cergy-Pontoise

Sep 2016 - Jul 2017

11 months

Cergy, France

L’université de Cergy-Pontoise a choisi de créer une fondation partenariale en juin 2010 pour l’accompagner dans son développement stratégique et pour porter avec ses partenaires les grands projets de l’établissement. En tant que chargé de communication, j'étais responsable : - de la stratégie et de la gestion des outils de communication - du copywriting : 2 à 3 articles par mois - de l'identification et de la qualification des mécènes potentiels : + de 280 interlocuteurs - de la veille stratégique : actualités économiques, actualités du mécénat - de l'organisation d’événements

Stage - Assistant Éthique et Conformité

EDF

Feb 2016 - Jul 2016

6 months

Paris, France

Contribution à l'élaboration de la Politique Ethique et Conformité Groupe d'EDF Mise à jour du réseau des Correspondants Éthique au sein des directions et unités d’EDF Réalisation du Bilan d'Activité Annuel des Correspondants Ethique d'EDF Développement de supports de présentation de la Direction Ethique et Conformité Groupe EDF Synthèse sur les exigences des autorités en matières de programme de conformité Synthèse sur les activités des Comités Éthique et Conformité du CAC 40 Veille juridique et d'actualité quotidienne sur les sujets liés à l'Éthique et à la Conformité

Comédien doubleur

Libra Films

Jan 2006 - Jan 2011

5 years 1 month

Voix française de divers personnages de séries américaines


Education

Cours Notre-Dame Providence

Baccalauréat

1900 - Present

126 years 10 months

CY Cergy Paris Université

Licence de droit

1900 - Present

126 years 10 months

CY Cergy Paris Université

Licence de droit

1900 - Present

126 years 10 months

CY Cergy Paris Université

Master en droit

1900 - Present

126 years 10 months

CY Cergy Paris Université

Master en droit

1900 - Present

126 years 10 months

CY Cergy Paris Université

Master 2 (M2)

1900 - Present

126 years 10 months

L'antichambre de Germinal

Growth Marketing

1900 - Present

126 years 10 months

Oreegami Academy

Expert Marketing Digital

1900 - Present

126 years 10 months

Akimbo

Sales & Business Development

1900 - Present

126 years 10 months

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