Francesca Ballone

– As a Project Manager at Havas, I lead and coordinate a range of creative web, marketing and communication projects, ensuring seamless delivery across both digital and non-digital channels. – End-to-end project management: from briefing to delivery, ensuring clear planning, stakeholder alignment, and quality – Digital campaign execution: websites, social media assets, email campaigns, display banners, and other digital formats delivery – Client communication & coordination: acting as the main point of contact for clients and internal teams to ensure expectations are met – Multidisciplinary team leadership: working with creative, media, tech, and production teams to bring campaigns to life

– As a volunteer Project Manager at Kiweeto, I contribute to the development of an innovative platform that connects animal protection associations with foster families across France – Expanding Kiweeto's reach by evangelizing its mission, seeking partnerships, and growing the community – Ensuring smooth execution of key initiatives with partners and providers – Optimizing the user experience to improve efficiency and impact – Collaborating with stakeholders to develop an innovative foster care platform for animals – Contributing to animal welfare by using my project management skills for a meaningful cause

– Helping Marin Digital Agency and its bunch of enthusiastic freelancers to orchestrate customers' projects and provide with a white glove service

– As CX Automation Manager at Sastrify, I built and scaled automation-driven Customer Experience operations with one clear objective: increase productivity, drive engagement, and elevate the customer journey through structured, data-driven processes : – Launched and built the Tech Touch customer segment from scratch (journey design, engagement and retention model, internal processes for risk and commercial opportunities detection) – Operated as the sole CX Automation owner, fully autonomous in defining strategy and execution – Designed and implemented automated customer journeys using product usage data to drive engagement and adoption – Built structured programs in Gainsight, Retool, Hubspot and Zendesk to improve productivity, align processes and automate customer interactions – Revamped the end-to-end onboarding cycle, reducing friction and accelerating time-to-value – Supported the Procurement Team (7 FTEs), focusing on automation, standardization, and operational excellence – Supported the Marketplace Team (4 FTEs), driving scalability and process efficiency – Automated and optimized cross-functional workflows to increase productivity and margin efficiency – Improved procurement data visibility and reporting to enable better strategic decision-making – Enhanced customer experience through scalable, automation-first processes

– The first inclusive e-shop 100% dedicated to female pleasure and well-being – Find the most disruptive toys and accessories designed by women, for every woman. – Join the movement on www.wearewet.fr.

– Mid & High touch customers portfolio management (+400): review businesses from Metabase, health checks and daily support – Internal audit & Support level 1 and 2 teams coordination – Srategy plan according to customers' objectives – Churn risk identification and retention – Renewals & upsell opportunities with the Account Manager – Onboarding & training new customers – Sales team education & coaching (workshops to deep dive in the tool + pre sales consultancy for big projects) – Company advocacy: create and maintain a healthy and trustworthy relationship, partner with customers – Field expert SEO product: key words identification and generation for French market, CSM cross markets coordination and feedbacks reported to the PO – Project manager Mobile APP: customer advocacy, roadmap optimization and new features suggestions

– Launch of www.offworld.fr – Marketing strategy and sales partnerships – Copywriting website and socials (travel and environment) – Tailored and eco travel itineraries conception – Transport, hotel and leisure booking coordination with conciergerie local partners – Travel e-book conception – Travel personal assistance – Eco tourism education

– Strategy plan to conqueer French market: individual goals, Sales team goals, global French team goals, OKRs and KPIs – Outbound and partnerships closing with marketing and retail Agencies – Quarterely reviews to Head of Sales and sales strategy optmization – Market trends analysis and benchmark – Marketing and communication strategy coordination with Marketing Manager (1to1, webinars, fairs, workshops etc) – Onboarding and training new customers (campaigns automation and product feeds set up)

– Staff recruitment and coaching – Strategic partnerships management (recruitment partners) – Pre event logistic management (stocks, staff equipment, staff contracts, venues set up, suppliers and catering deliveries) – Post event management : customers feedbacks, shifts reports and staff contracts & payrolls

– Project manager : launch of BS Congress in Monaco (B2B high end congress for biggest beauty retailers in France) – Physical & digital benchmark and outbound to partner with new brands in France and abroad – MCB by BS (+ Hairworld OMC) promotion around Europe – Revenues growth (new + existing customers) – Partnerships with Hair & Beauty retailers worldwide (L'Oreal, Eugène Perma, Cinderella, Nelson Mobilier, Schwarzkopf etc) – Exhibition plan set up coordinated with Sales and Logistic teams – Invoicing and payment issues – On-site: – Customers support and assistance (stand assembly and disassembly, services and equipment) – Liaison between exhibitors and venue tecnical managers – On-site events mangement (conferences, shows and workshops with major actors like L'Oreal, Guy Tang, Raphael Perrier) – Visitors assistance (+50 000 every year)

– Answer VIP Customers requests for Hôtel Fouquet's Paris, Hôtel Majestic Cannes, Hôtel Les Neiges Courchevel, Hôtel Normandy Deauville – Tailored offers hotel + F&B + leisure

– Student job at Opera house of Lille : visitors assistance and special events support

– Internship as a travel consultant

– Internship as a a Tourism Ambassador – Promotion of the region to Italian and British press – Hotel booking for journalists – Tour assistance