Francesco Pesci

Senior Managing Director

Salary / Daily rate

Paris, France

Freelance, open to permanent contract

Can come onsite

Languages

English

About me

Intro

Senior luxury brand executive with 25+ years transforming prestigious fashion houses like Georg Jensen, Brioni, and Lancel. Delivered record-breaking financial turnarounds including highest EBITDA since 2012 and grew digital sales by 78% YoY. Strategic leader specializing in brand repositioning, operational excellence, and global market expansion for luxury goods companies.

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Work experience

Managing Director

Lancel

Jan 2023 - Jul 2025

2 years 7 months

Paris, France

Interim Chief Executive Officer

Valuefarma SpA

Jan 2022 - Dec 2022

1 year

Milan, Metropolitan City of Milan, Italy

Georg Jensen

Nov 2016 - Jan 2021

4 years 3 months

Copenhagen Area, Denmark

Chief Executive Officer

Nov 2017 - Jan 2021

3 years 3 months

Copenhagen Area, Denmark

Annual Net Sales of 157M US$ Reporting to : Chairman of the Board Reporting line : 1,100 FTEs, 12 direct reports Strategic objective/challenge : financial turn-around, new brand strategy, reorganization. Achievements : highest EBITDA, cash-flow and retail Gross Margin since 2012 as of 2020A, 40M Euros issue of bonds, new business strategy based on clear split between Jewellery and Home Décor, merger of all European subs into single entity, -200 FTEs and OPEX down by 10M in 3 years, hired new Senior Management Team, grew ECOM by 78% in 2020 YoY to become 17% of annual net sales, closed all non-strategic retail locations outside and re-focused retail efforts on APAC, opened first flagship in Ginza, Tokyo.

Executive Chairman

Jul 2017 - Oct 2017

4 months

Copenhagen Area, Denmark

Non Executive Board Member

Nov 2016 - Jul 2017

9 months

Copenhagen Area, Denmark

Interim Chief Executive Officer

Peuterey

Feb 2015 - May 2016

1 year 4 months

55011 Altopascio, Province of Lucca, Italy

Brioni

Sep 2007 - Oct 2014

7 years 2 months

Rome, Metropolitan City of Rome Capital, Italy

Chief Executive Officer

Nov 2010 - Oct 2014

4 years

Rome, Metropolitan City of Rome Capital, Italy

Annual Net Sales : 200M Euros Reporting to : Managing Director of Kering Luxury Division Reporting line : 1,800 FTEs, 10 direct reports Strategic objective/challenge : brand re-launch, re-design of company's organization, equity operation and integration into a global luxury conglomerate, growth of DTC sales Achievements : company acquired by Kering in January 2012 for an equity value of 14 times the EBITDA, grew menswear net sales from 155 to 200M in the 2010-2013 period, closed 3 factories and exited ladieswear, reduced workforce by 370 FTEs, merged all production units into one legal entity, rolled-up SAP in manufacturing division, re-located HQ in Rome, hired first ever Creative Director, opened 11 new DOS, 16 franchised stores and bought back 5 franchised shops in China, integrated logistic and customer service into Kering's platform in Switzerland.

VP Sales Menswear

Sep 2007 - Oct 2010

3 years 2 months

Rome, Metropolitan City of Rome Capital, Italy

Annual Net Sales: 110M Euros Reporting to : Chief Executive Officer Reporting line : 4 direct reports Strategic objective/challenge : growth of mono-branded retail and franchised channel to compensate decline of multi-brand retail, growth of EMEA and APAC regions, improvement of customer service Achievements : expanded retail network in Europe and JPN, expanded franchised network in ME, EE and APAC, radically improved delivery terms of seasonal orders, introduced MTM seasonal calendar, disciplined purchased of retail channel through strict OTB practice and created VM function.

Damiani

Oct 2004 - Aug 2007

2 years 11 months

Tokyo, Japan

Managing Director

Feb 2006 - Aug 2007

1 year 7 months

Tokyo, Japan

Area Manager APAC

Oct 2004 - Jan 2006

1 year 4 months

Lugano, Switzerland

Brioni

Jan 1997 - Oct 2004

7 years 10 months

Milan, Metropolitan City of Milan, Italy

Showroom Manager

Oct 2002 - Oct 2004

2 years 1 month

Milan, Metropolitan City of Milan, Italy

Area Manager APAC

Jan 1997 - Oct 2002

5 years 10 months

Rome, Metropolitan City of Rome Capital, Italy

Assistant Director Of Sales

Brioni

Sep 1994 - May 1995

9 months

Rome, Metropolitan City of Rome Capital, Italy

Key Account Manager

Colgate Palmolive

Jun 1992 - Aug 1994

2 years 3 months

Genoa, Metropolitan City of Genoa, Italy

Second Lieutenant

Aeronautica Militare

Apr 1989 - Jul 1990

1 year 4 months

Rome, Metropolitan City of Rome Capital, Italy


Education

University of Warwick - Warwick Business School

Postgraduate Degree

2021 - 2022

1 year 1 month

Cambridge Judge Business School

Circular Economy and Sustainability Strategies Certificate

2021 - 2021

3 months

The Naganuma School

Executive Training Programme

1995 - 1996

1 year 8 months

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