
Francesco Pesci
Senior Managing Director
Salary / Daily rate
Paris, France
Freelance, open to permanent contract
Can come onsite
Languages
About me
Intro
Senior luxury brand executive with 25+ years transforming prestigious fashion houses like Georg Jensen, Brioni, and Lancel. Delivered record-breaking financial turnarounds including highest EBITDA since 2012 and grew digital sales by 78% YoY. Strategic leader specializing in brand repositioning, operational excellence, and global market expansion for luxury goods companies.
Work experience
Managing Director
Lancel
Jan 2023 - Jul 2025
2 years 7 months
Paris, France
Interim Chief Executive Officer
Valuefarma SpA
Jan 2022 - Dec 2022
1 year
Milan, Metropolitan City of Milan, Italy
Georg Jensen
Nov 2016 - Jan 2021
4 years 3 months
Copenhagen Area, Denmark
Chief Executive Officer
Nov 2017 - Jan 2021
3 years 3 months
Copenhagen Area, Denmark
Annual Net Sales of 157M US$ Reporting to : Chairman of the Board Reporting line : 1,100 FTEs, 12 direct reports Strategic objective/challenge : financial turn-around, new brand strategy, reorganization. Achievements : highest EBITDA, cash-flow and retail Gross Margin since 2012 as of 2020A, 40M Euros issue of bonds, new business strategy based on clear split between Jewellery and Home Décor, merger of all European subs into single entity, -200 FTEs and OPEX down by 10M in 3 years, hired new Senior Management Team, grew ECOM by 78% in 2020 YoY to become 17% of annual net sales, closed all non-strategic retail locations outside and re-focused retail efforts on APAC, opened first flagship in Ginza, Tokyo.
Executive Chairman
Jul 2017 - Oct 2017
4 months
Copenhagen Area, Denmark
Non Executive Board Member
Nov 2016 - Jul 2017
9 months
Copenhagen Area, Denmark
Interim Chief Executive Officer
Peuterey
Feb 2015 - May 2016
1 year 4 months
55011 Altopascio, Province of Lucca, Italy
Brioni
Sep 2007 - Oct 2014
7 years 2 months
Rome, Metropolitan City of Rome Capital, Italy
Chief Executive Officer
Nov 2010 - Oct 2014
4 years
Rome, Metropolitan City of Rome Capital, Italy
Annual Net Sales : 200M Euros Reporting to : Managing Director of Kering Luxury Division Reporting line : 1,800 FTEs, 10 direct reports Strategic objective/challenge : brand re-launch, re-design of company's organization, equity operation and integration into a global luxury conglomerate, growth of DTC sales Achievements : company acquired by Kering in January 2012 for an equity value of 14 times the EBITDA, grew menswear net sales from 155 to 200M in the 2010-2013 period, closed 3 factories and exited ladieswear, reduced workforce by 370 FTEs, merged all production units into one legal entity, rolled-up SAP in manufacturing division, re-located HQ in Rome, hired first ever Creative Director, opened 11 new DOS, 16 franchised stores and bought back 5 franchised shops in China, integrated logistic and customer service into Kering's platform in Switzerland.
VP Sales Menswear
Sep 2007 - Oct 2010
3 years 2 months
Rome, Metropolitan City of Rome Capital, Italy
Annual Net Sales: 110M Euros Reporting to : Chief Executive Officer Reporting line : 4 direct reports Strategic objective/challenge : growth of mono-branded retail and franchised channel to compensate decline of multi-brand retail, growth of EMEA and APAC regions, improvement of customer service Achievements : expanded retail network in Europe and JPN, expanded franchised network in ME, EE and APAC, radically improved delivery terms of seasonal orders, introduced MTM seasonal calendar, disciplined purchased of retail channel through strict OTB practice and created VM function.
Damiani
Oct 2004 - Aug 2007
2 years 11 months
Tokyo, Japan
Managing Director
Feb 2006 - Aug 2007
1 year 7 months
Tokyo, Japan
Area Manager APAC
Oct 2004 - Jan 2006
1 year 4 months
Lugano, Switzerland
Brioni
Jan 1997 - Oct 2004
7 years 10 months
Milan, Metropolitan City of Milan, Italy
Showroom Manager
Oct 2002 - Oct 2004
2 years 1 month
Milan, Metropolitan City of Milan, Italy
Area Manager APAC
Jan 1997 - Oct 2002
5 years 10 months
Rome, Metropolitan City of Rome Capital, Italy
Assistant Director Of Sales
Brioni
Sep 1994 - May 1995
9 months
Rome, Metropolitan City of Rome Capital, Italy
Key Account Manager
Colgate Palmolive
Jun 1992 - Aug 1994
2 years 3 months
Genoa, Metropolitan City of Genoa, Italy
Second Lieutenant
Aeronautica Militare
Apr 1989 - Jul 1990
1 year 4 months
Rome, Metropolitan City of Rome Capital, Italy
Education
University of Warwick - Warwick Business School
Postgraduate Degree
2021 - 2022
1 year 1 month
Cambridge Judge Business School
Circular Economy and Sustainability Strategies Certificate
2021 - 2021
3 months
The Naganuma School
Executive Training Programme
1995 - 1996
1 year 8 months