Francis Marielle

– Leading global digital strategy and international expansion to drive profitable growth across DTC channels and Marketplaces. – Strategy & P&L Ownership: Managing the full E-commerce P&L (DTC & Marketplaces), driving revenue and margin growth across domestic and international markets. – Growth & Acquisition: Spearheading multi-country acquisition strategies (Paid Social, SEM, SEO) while optimizing CAC and ROI per market. – International Scaling: Structuring cross-border expansion, harmonizing processes with the US subsidiary, and localizing offers, payments, and logistics. – Marketplace Management: Overseeing strategy for Amazon (Seller) and Decathlon, optimizing product listings, sponsored ads, and overall profitability. – Team Leadership: Managing the digital team and leading cross-functional projects with Product, Supply, IT, and Finance departments. – CRM & Retention: Driving customer lifecycle strategies (B2C & B2B) and data segmentation to maximize repeat purchase rates and Customer Lifetime Value (LTV).

– Spearheaded digital growth and brand awareness for Julbo and associated brands across B2B and B2C channels. – Managed digital platforms, focusing on customer engagement and innovation to enhance online presence and performance. – Collaborated with cross-functional teams (Marketing, Sales, IT) and external partners to develop and execute impactful digital marketing campaigns. – Optimized SEO/SEA strategies and content management to boost brand visibility, resulting in a 100% revenue increase in the second year. – Led multi-country projects, ensuring alignment with market trends, adherence to timelines, budgets, and deliverables. – Produced engaging content in collaboration with top athletes, enhancing digital advertising and website campaigns. – Doubled revenue in the second year through targeted digital marketing strategies and effective project management. – Successfully launched a new website, significantly enhancing user experience and increasing customer engagement. – Reduced operational costs by optimizing processes and negotiating more favorable terms with external agencies and service providers. – Increased organic traffic from 83K to 168K monthly visitors and expanded keyword rankings from 20K to 34K. – Reduced branded traffic by 33%, focusing on non-branded growth to enhance overall search visibility.

– Developed and executed global marketing strategies for the UTMB World Series, managing 25+ international events across 16 countries. – Led end-to-end project management for digital initiatives, including the launch of 28 new event websites, optimizing user experience and increasing customer engagement. – Implemented targeted marketing campaigns for 15+ events, achieving high engagement rates and maximizing performance with limited budgets. – Introduced Salesforce CRM, enhancing customer relationship management and lead tracking for over 50 users across three countries. – Designed a multilingual email marketing strategy that reached 350,000 participants, resulting in a significant increase in participant engagement. – Built and led a marketing team of six, ensuring efficient collaboration and timely delivery of all marketing goals. – Managed a marketing team of six, ensuring effective collaboration and on-time delivery of all project goals.

– As a digital marketing expert, I help companies implement effective strategies to grow their customer base and increase sales. I tailor my approach to your business, bringing tailored solutions and my expertise. I created D+Marketing after noticing a gap in digital marketing for many companies. Despite the abundance of high-level information available, businesses were dedicating a minimal amount of their time to their online presence. That's when I realized I could help professionals expand their reach on the internet. – Organization & Optimization of Facebook/Instagram/AdWords Advertising – Management & Automation of your social media (Instagram, Facebook, Twitter, etc.) – Website Development (e-commerce, showcase sites, etc.) using CMS – Newsletter & Email Marketing – Updates for outdated websites – Online Training

– Ensure continuity of service and reliability of computer system or network – Lead on several implementation projects : VLAN, WSUS, SCCM – Ensure maintenance of systems software (Evolution and Fix packs) – Manage user account and system ressources – Installation/configuration, deployement and administration of servers – Server support encompassing a mix of physical and virtual servers – Incident management through ticketing software (Level 1/2) – Elaboration of technical documentation and operating procedures – Day to day veeam backup administration including backup/recovery of data

– Freelance web developer, specialized in Wordpress & natural search. – Create and manage website (showcase, corporate, sport site) – Create blog site – Community Management on Social Network

– Ensure the implementation of development validated by business analyst. – Write and communicate functional & technical implementation procedures to technical team – Support on financial team : – Ability to intuitively troubleshoot incident / problems (level 3) and find resources to assist as necessary. – Provided systems support for Microsoft Active Directory administration. – Perform troubleshooting of end user problems and respond to user requests

– Mission in the Volvo Trucks company (Volvo Construction Equipment and Renault Truck Defense) – Troubleshoot incident and problem (Level 3 support on user side) – Implementating .NET Application in IIS environment – Maintain lifecycle of Product lifecycle management from Dassault System (1000 impacted users) – Administrative task, manage & enhance existing infrastructure – Provide to helpdesk a technical support – ITIL knowledge

– End User Services: Systems analysis – Analyse, action de gestion, optimisation et suivi du parc avec le lancement d'actions de réduction des coûts. - Participe à la cartographie et la roadmap technique du SI.

– Création d'une cellule à Montpellier mettant à disposition de ses partenaires le savoir-faire des étudiants de l'école supérieure d'informatique SUPINFO.

– Déménagement de matériels informatiques dans les nouveaux locaux. – Gestion des ressources réseau (brassage). – Dépannage informatique sur incident (Niveau 2)

– Mise en place d'une solution de monitoring (Nagios/Nagvis) sous Debian.