Francis Ndimba

- SEO : migration technique de sites web (HeyAxel, Vizir.co, LumApps), gestion de projet, stratégie SEO (technique, contenu, etc.), audits, analyses sémantiques, création de contenu à l'aide de Jasper et ChatGPT, rapports, budget, etc. - Gestion de sites web : supervision des exigences relatives au nouveau CMS, élaboration d'une feuille de route, résolution des bugs et assistance pour les contributions CRO : amélioration des taux de conversion sur les pages, création de pages d'atterrissage, etc. - RH : formation des stagiaires et des étudiants en alternance pour des missions liées au référencement naturel (SEO).

- Project management: Management of a portfolio of local, national and international clients (brands, large groups, small local activities) in an international BU (Pixalione Lyon). - SEO: Technical audits (crawl, indexing, loading time, internal linking, etc.), technical acceptance tests (before and after putting new sites online), semantic studies, post-migration reports, specifications, semantic analyzes and various types of audits (video referencing (YouTube), local (Google MyBusiness), Voice Search...), generation of semantic silos/cocoons... - References: Bonduelle Europe, Cassegrain, Arkema, Isotoner, Rubix, Axter/Coletanche, SMAC, Ipsen, Groupe SEB (Marques : Moulinex, Tefal, Rowenta, Krups...), BPI France (Bpifrance, Bpifrance Création, BigMédia), Serge Ferrari, Galbani, Westfield, RAJA/JPG, Gravotech... - Work environment: WordPress, SAP Hybris, Magento, Drupal, Shopify...

Freelance missions in SEO : technical audits, semantic studies, competitive benchmarks, training, coaching, on and off-site optimizations... References: Mon Vanity Idéal, Daylily Paris, Absolution Cosmetics, Condensé Paris... Work environment: PrestaShop , WordPress

For the websites https://www.papiers-service.com, https://www.mon-Emballage.com, https://www.bio-Emballage.com, https://www.toc.fr, https ://www.labovida.com SEO: development and implementation of a strategy - Technical: compliance of sites through technical audits (internal linking, indexing, tree structure, etc.), monitoring of technical problems and corrective measures, application of an internal linking strategy - Content: Study of keywords, queries, expressions and FAQs, writing content on the Mon-Emballage and Bio-Emballage sites in content, - Linking: research and acquisition of links via quality external sources - Analytics: operational monitoring and monitoring of KPIs via Google Data Studio, implementation of a tag plan SEA: Operational implementation of campaigns on Google Ads and Retargeting on Criteo - Creation of campaigns according to product universe, promotions and commercial operations, monitoring and regular optimizations - Semantic study to determine high potential keywords - Analytics: monitoring, budget management and KPIs monitoring via Google Data Studio Strategies and challenges: - Placement opportunities on Featured Snippets, Position 0, Images... - Improved site indexing - Implementation of internal processes for optimal management of sites at SEO level - Launch of the Bio- Emballage.com website in January 2020 - Bringing sites back into compliance after Google's Core Updates Results : - +350% of sessions on the paid channel, +9000% of turnover generated, CPC avg. = 0.7€ on My-packaging - +623% more turnover on organic traffic, conversion rate multiplied by 9, number of orders multiplied by 7 on My-packaging - Growth in the number of ranked keywords by 3883% from January to April 2020 on Bio- Emballage.com

Missions: 〰️ SEO projects management for site optimization at various stages (launch/creation of sites, support for redesigns, support for sites...) 〰️ Implementation of internal/external processes 〰️ SEO: Technical audits, testing, studies semantics, naming charts, competitive benchmarks, writing specialized content... 〰️Tools: Sublime Text, Screaming Frog, Buffer, SEMRush, Woorank, Yooda Insight, Google Suite: Webmaster Tools (Search Console), Analytics, Tag Manager and Page Speed Insights... 〰️Client portfolio / References: Enovacom, Sodexo France, ATECH, Tente France, Hôtel Echaillon, SpinetiX, Sonergia, Septime, I-9 Capital Thailand, Zabal'oil... 〰️Work environment: WordPress, Drupal, PrestaShop, Joomla, from scratch...

- SEO: Optimization of site referencing (on and off-site, technical and semantic, inbound marketing...) : writing and optimizing content in HTML/CSS, writing blog articles, setting up editorial partnerships, optimization of internal networking, technical compliance of the site, netlinking campaigns, linkbaiting and link research, audits and regular monitoring of KPIs, behavioral analyzes, site developments (SXO), monitoring of site indexing... - Project management: Technical and UX optimization of the site, preparation and training on computer media and languages ​​(JavaScript, AngularJS, AJAX, etc.), relay with agencies and external service providers - SMO/CM: Development of the communication strategy on social networks and blogs, press relations, writing and publishing content and blog articles, setting up qualified editorial partnerships, setting up paid advertising campaigns... - Tools: Sublime Text, Visual Code Studio, Screaming Frog, Buffer, SEMRush, Woorank, Yooda Insight, Google Suite: Webmaster Tools (Search Console), Analytics and Page Speed ​​Insights, Pingdom, SEMRush, SERPOSCOPE (SERP Hacker), SEO4Ajax... Languages: HTML/CSS, JavaScript. .. CMS: WordPress (blog)

- SEO : Audits sémantiques, études de mots clés, optimisations on-site (mailage interne, arborescence, contenus, URLs, microdata...) analyses de données de trafic, recommandations sous forme de rapports mensuels - Gestion de projet : Suivi des dossiers et projets clients, réunions et préconisations SEO - Outils : Yooda Insight, SeeURank, BIME, Screaming Frog, GWMT...

- Création de contenu optimisé pour le site et le blog, mise en place d’une campagne de netlinking pour FR & UK, création de partenariats SEO et blogs - Veilles concurrentielles et informatives, benchmark concurrentiel - Recherche de partenariats entreprises et synergies, recherche & négociations avec agences de traduction - Suivi de l'activité sociale et commerciale du site

* Setting and implementing webmarketing campaigns - Accompaniement and follow-up of E-marketing and product strategy of websites - Collaborations with the graphisms and web development departments - Product, target evolution and market benchmark * Social Networks Management and Optimization - Reflection over the coherence of the communication strategy - Customer feedback follow-ups - Company's blogs management * Follow-ups of the commercial activities of websites