Francisco de la Guardia

Helped start-ups, SMEs and entrepreneurs understand their audience and grow their business through digital marketing and data analysis: • Customer acquisition and lead generation through SEA, SEO, SEM, social media… • Marketing automation: CRM, emailing platforms, loyalty programs… • Branding and content creation: newsletters, promotional emails, social media strategy, presentations…

As Fractional CMO, I provide cost-effective access to experienced marketing support to start-ups, scale-ups and SMEs. I help founders and executives define marketing strategy, develop strategic positioning and ensure company growth.

Reporting to the CEO and member of the board, managing marketing and communication for the group and its three business units : BusinessLine (ITSM), Global Technology (engineering and staffing) and Metracom (telecommunications infrastructure). • Rebranding of all entities of the group; • Updating or setting up marketing and communication platforms and tools; • Redefining the customer acquisition strategies.

Directly attached to the CEO and member of the Executive Board, defined the marketing and communication strategy with a focus on ROI. Overhauled the B2B and B2C sales arguments, the on-boarding process and the customer journey. Helped the development team optimise the application • Doubled the conversion rate in 2 months • Reduced acquisition costs by 30% • 5000 new customers in 4 months

Attached to the CEO, identified, contracted and set up the CRM platform, defined the customer journey and optimised SEO and SEM. Managed and trained the digital marketing team. • Increased revenue by 6% with the CRM platform • Optimised the site’s GPR and UX • Defined clear and relevant KPIs

As E-business Manager I defined and implemented the online marketing and communication strategy for all CE products including website management, CRM, promotions and Social Media. I worked closely with Europe HQ and Japan to define business needs and functional specifications for multiple projects including the CRM platform, CMS and website functionalities.

I joined Voltalis at an early stage to define the marketing, PR and communication strategies for the B2C and B2B markets. I worked daily with the engineering team to develop new products and services, understand our customers and improve the user experience.

As EMEA DMM I imagined and deployed innovative digital marketing and communication campaigns across EMEA for such games as Prince of Persia, Might and Magic or Silent Hunter. Working closely with local subsidiaires, I built or helped cement online communities and captured their feedback to improve products and optimise communication strategies throughout the development and marketing cycles. I identified or created new tools and processes and worked with production teams to imagine and implement game-to-web interactions.

As part of the Communication team, in charge of digital, I defined the online marketing and communication strategy, managed the website and imagined innovative promotions and communication tactics. I also worked on paper parts, POS, catalogues and brochures, and participated in multiple advertising campaigns, PR and events.