Francisco Gancedo
Brand & Social Media Manager
Salary / Daily rate
Buenos Aires, Argentina
Freelance, open to permanent contract
Skills
Languages
About me
Intro
Brand & Social Media Manager with 12+ years of creative expertise, from global brands like Philip Morris to entertainment companies. Proven track record in developing brand identity, managing Meta Ads campaigns, and creating engaging content across TV, streaming, and digital platforms. Ready to elevate your brand's presence with strategic social media management and compelling visual storytelling.
Work experience
Creative Director
LAVIETAN, Creative House.
Aug 2012 - Jan 2025
12 years 6 months
Buenos Aires, Argentina
Skills: Dirección creativa · Gestión de proyectos · Marketing de contenido · Marketing de redes sociales · Publicidad en las redes sociales
Global SquadsFreelance
Apr 2023 - Jan 2024
10 months
Buenos Aires, Argentina
Talent Of People | Brand Manager
Jun 2023 - Jan 2024
8 months
Buenos Aires, Argentina
Entertainment program (TV and Stream). Responsible for developing and monitoring the brand's image and perception. Conduct market analysis and develop positioning strategies.
Talent Of People | Brand designer
Apr 2023 - Jul 2023
4 months
Buenos Aires, Argentina
Entertainment program (TV and Stream). Responsible for develop its graphic identity, design layouts and audiovisual resources for live broadcasts and social media.
Graphic Designer
Philip Morris International
Oct 2012 - Dec 2012
3 months
Buenos Aires, Argentina
Responsible for designing internal audiovisual communications for the plants in Argentina (Massalin Particulares S.A.) and Colombia (COLTABACO), creating engaging designs that connect with professionals aged 20 to 40.
Graphic Designer
Multimedia
Aug 2011 - Aug 2012
1 year 1 month
Moreno, Buenos Aires Province, Argentina
Multimedia is a graphic print shop in Buenos Aires with clients all over the country. My role was to design graphic pieces suitable for offset printing, prepare the printing plates, and liaise with clients.