Francisco Goasdoué

• Owned the full conversion funnel from homepage (~250K monthly users), with direct responsibility for conversion rate and funnel performance. • Redesigned the basket and checkout experience, resulting in a +5% increase in desktop conversion rate, directly contributing to revenue growth. • Defined and executed the yearly roadmap in close collaboration with CEO and functional leaders (Marketing, Finance, Operations, Customer Support): reduced quarterly goals by 50% to improve delivery predictability and focus • Led the migration and redesign of the internal CMS (PHP → Symfony), enabling faster product creation and improved autonomy for the marketing team. • Directly manage a team of 2 PMs

Owned the Biology course vertical within a large B2B EdTech platform, with direct responsibility for adoption and engagement metrics tied to customer renewals and revenue growth. Set and managed quarterly OKRs independently for the vertical, aligning product initiatives with company-level retention and expansion goals. Led two cross-functional squads (~10 engineers total) to design, build, and launch 10 new simulations and courses, including one that became the most-used simulation in the entire catalog. Drove continuous customer discovery and validation, speaking with teachers on a weekly basis and conducting 50+ unmoderated user tests, recruiting participants through Sales and Marketing channels. Validated product hypotheses end-to-end with end users — from content and UX to interactive prototypes — ensuring strong product-market fit before full development. Partnered closely with Sales, Customer Success, and Product Marketing to gather field insights, support renewals, and identify high-value content opportunities. Improved course delivery time by 2 weeks through process and planning optimizations across design, content, and engineering workflows. Monitored engagement and funnel performance using analytics dashboards to continuously refine prioritization and increase simulation completion and adoption rates.

– Launching a new product (chat messenging) in agile methodology: daily stand-ups, writing user stories, prioritizing the backlog – Coordinating the implementation of a new analytic tool on mobile and tablet apps: defining KPIs and tagging plan, testing, monitoring KPIs – Market research and user research to define roadmap

– Feasibility study to redesign the e-commerce mobile app – Conducting interviews with Celio key Stakeholders to collect their needs for their new mobile app – Documenting and writing functional specifications in order to brief agencies

– Feasibility study to launch a common website and mobile app for Indigo subsidiaries (seven countries) – Organizing workshops to collect subsidiaries needs – Documenting and writing functional specifications for Indigo's website and mobile app

– Launching landing pages in 11 European countries to promote Citroën's new vehicle – Managing CMS and supporting webmasters

– Coordinating and support for 20 subsidiaries (Europe, Australia, South America) – Upgrading Peugeot websites (dealers' websites, Peugeot professional, Peugeot car configurator) – Managing digital agencies for the design improvements and projects deliveries – Benchmarking and sharing of best practices with Peugeot's Webmasters – Web analytics: monitoring and review of KPI's for the 20 subsidiaries

– Purchasing of display advertising for BNP Paribas (Leader in the banking area in France) – Pre-campaign planning: Media recommendations, budget allocations and commercial negotiations with media selling firms – Ongoing campaign management: operations, optimization, reporting – Benchmarking in order to introduce new media to the media campaigns (skins, catch-up tv, webradio)

– Coordinating promotional events on Maximiles website in collaboration with designers, web developers – Website content management of www.maximiles.com