franck ardourel

Following DNN’s leadership transition, I launched CXaaS Consulting in 2017 to help enterprises turn customer experience into a growth engine by aligning strategy, talent, tech, and operations. I specialize in using Generative AI and ML to improve marketing, CX, and revenue—by leveraging AI-powered tools. My core consulting & training services include: • MarTech/ AdTech Stack Optimization • Customer Journey Mapping • CXM Audit & Maturity Assessment • CX AI Training Course & Workshops 👉 Learn more: franckardourel.com/cx-consulting-services I partner with Fortune 500s and high-growth startups to lead digital transformation, CX strategy, and MarTech optimization—driving measurable growth and operational excellence. ATMO Health | Mar 2024 – Present Fractional CMO & Tech Advisor Leading GTM strategy and full-funnel marketing (SEO, SEM, ABM, PR, social). Managing P&L to align marketing with business growth. EduZ, UAE | Mar 2021 – Feb 2024 Chief Marketing & Technology Officer Launched a B2B and DTC EdTech platform. Drove $3M in first-year revenue and 500% ROI via predictive CX modeling. First Republic Bank | Mar – Sep 2021 Marketing Data Compliance Consultant Audited MarTech/AdTech stack, improved data governance, and enforced CX standards for GDPR/CCPA compliance. Thrasio | Mar – Dec 2021 ABM Consultant & Tech Advisor Led ABM and lead gen campaign, delivering $12.8M (41.5% of sales) via precision targeting and MarTech integration. HP | Jan – Oct 2021 ABM Consultant – Digital Transformation Lead Rebuilt MarTech stack. Ran ABM campaigns globally, aligning tech, people, and process with ABX goals. Amazon | Mar 2020 – Feb 2021 Chief Staff Marketing Consultant Drove global workforce marketing across NA, MENA, and APAC. Scale media spend and doubled employeees' retention. Wells Fargo | Oct 2017 – Feb 2020 CX Personalization & Marketing Automation Consultant Deployed CX personalization and optimized MarTech for omnichannel engagement. Increased NPS by 22%.

I am passionate about nurturing the next generation of marketing leaders. With industry experience and a deep understanding of contemporary marketing trends, I guide undergraduate and MBA students through a comprehensive curriculum encompassing Marketing Strategy, Advertising Management, E-Commerce, Search Engine Optimization, Social Media Marketing, and Digital Advertising. My classes are designed to be immersive and hands-on, equipping students with the practical skills and strategic mindset to thrive in the ever-evolving marketing landscape. I take pride in fostering an engaging learning environment that encourages critical thinking, creativity, and a data-driven approach to problem-solving, ultimately empowering my students to become trailblazers in their respective marketing careers.

Solution Community Inc. is a non-profit, public-benefit corporation dedicated exclusively to educational and charitable purposes. It is committed to creating positive change for a better world. Whether tackling global challenges like climate change or addressing individual needs, the platform connects people, organizations, and communities to drive meaningful results. From philanthropists to businesses, influencers to NGOs, SolutionCommunity empowers everyone to make a difference.

Achieved a remarkable $20 million sales growth (+20%) within two-year, selling SaaS software solution, a CaaS application tailored for the B2B market, through the implementation of a strategic Go-To-Market (GTM) approach. Directed the oversight of a $1.5 million budget, while successfully recruiting and leading a team of 5 full-time equivalents. Initiated and managed lead generation ad campaigns utilizing SEO, PPC, and social media channels, complemented by the implementation of effective Account-Based Marketing (ABM) programs. Resulted in a substantial increase in digital conversions from 1.8% to 4.5%. Pioneered the integration of AI-ML technology to develop and implement a lead scoring model based, enhancing sales performance and optimizing media spend scalability. Implemented a comprehensive content marketing strategy. Held accountability for P&L management and sales forecasting. Successfully deployed a MarTech stack, incorporating Salesforce, and Bizible

Transitioned to consulting after legislative changes in gun replication significantly impacted business operations at Airsoft Megastore, necessitating cost restructuring. Strategically defined and executed the GTM strategy, resulting in a +20% increase in lead conversion, + 100% growth, achieving $20 CPA and $5 ROI in 6 months. Spearheaded the development of a robust business model and established a comprehensive pricing strategy, instrumental in facilitating the company's successful raising of $35 million in Series B funding. Led a team of 3 full-time equivalents, managing an advertising budget of $500K. Implemented a refined brand positioning and enhanced the Udacity value proposition. Successfully launched lead generation campaigns focusing on social media channels and PPC, driving a noteworthy increase in digital conversions from 2.5% to 3.5%. Mapped the customer journey from awareness to purchase, optimizing the omnichannel marketing strategy. Established marketing acquisition scorecards to measure and enhance overall performance.

Transitioned from my role at 24 Hour Fitness following the company’s acquisition by a venture capital firm, which led to comprehensive management changes. Led the effective implementation of the eCommerce Go-To-Market (GTM) strategy, delivering monthly sales of 1.5M and a notable +22% gross margin increase (a gain of 4 percentage points) within a focused 6-month period. Redefined the marketing acquisition and retention strategy. Initiated the establishment of a new online store, leveraging the Shopify e-commerce platform. Implemented an optimized CRM-nurturing process and orchestrated a comprehensive retail promotional plan to enhance cross-selling and up-selling efforts. Provided leadership to 15 full-time equivalents, including the Customer Service team. Effectively managed P&L and sales forecasts, demonstrating a keen understanding of financial metrics. Expanded the digital footprint through strategic utilization of various media channels, including Comparison search engine websites. Pioneered the launch of the Rakuten affiliate program, along with field marketing and influencer marketing initiatives.

Transitioned from my previous role at Zinio following the acquisition of the company by a new venture capital firm, which led to a comprehensive change in management. Orchestrated the digital transformation at 24 Hour Fitness, spearheading the launch of a robust GTM e-commerce strategy that culminated in the attainment of $500 million in online direct sales and the generation of 75% of total leads, and +10% conversion rate. Oversaw the construction of the e-commerce platform and successfully managed the online retail business. Directed the digital marketing acquisition strategy for 450 clubs and played a pivotal role in launching the first 24HF mobile app. Forged strategic partnerships with Facebook and Yelp to establish club social media pages. Managed the P&L and a substantial $25 million advertising budget, leading communication agencies to achieve marketing goals. Strategically recruited and led a team of 11 full-time equivalents. Efficiently managed a database of 1.8 million customers, implementing impactful email campaigns to optimize customer retention rates.

Moved on from my role at Intuit after the acquisition of the Intuit Master Builder business line by Sage Intacct, which resulted in extensive management changes. Defined and executed a comprehensive GTM ABM & DTC strategy spanning the US, APAC, and EMEA markets, resulting in a +25% increase in sales, achieving $10M gross revenue in 2 years. Achieved $4 ROI in paid ads. Successfully implemented a digital marketing strategy, driving the global sale of 12,000 publications. Spearheaded the construction of the marketing technology stack and efficiently managed a database of 1.5 million subscribers, optimizing the impact of email campaigns. Executed targeted paid acquisition and retention programs for both B2B and D2C markets. Provided leadership to a dedicated team of 3 full-time equivalents and effectively managed a media budget of $2 million, reporting directly to the CEO.

Departed from United Airlines following the financial adjustments in benefits and compensation due to the events of September 11. Championed implementing a comprehensive digital marketing strategy, refining the brand strategy, and achieved a noteworthy increase in sales from $12 million to $18 million between in one year. Achieve +42% increase in lead gen. Led the refinement, launch, and optimization of an impactful online marketing strategy. Overhauled the website UI/UX to enhance user experience and engagement. Managed and executed online marketing campaigns with a focus on user acquisition and targeted email marketing plans. Instrumental in building and optimizing the website infrastructure, implementing the Salesforce CRM system, and shaping overall digital marketing strategies. Effectively managed a team of 2 full-time equivalents and directed an advertising budget of $2 million.

Left my position at GE Capital in France to pursue a dream opportunity, allowing me to relocate and continue my career in the United States. Realized significant cost savings of $1.6 million and successfully reduced inventory costs by $1 million. Applied Lean & Six Sigma management to IT projects, leading a cross-functional team of 15 FTEs. Effectively managed marketing and IT projects, consistently delivering results promptly and within budget. Executed impactful marketing campaigns and strategically implemented user acquisition and email marketing plans.

Innovated, revolutionized and transformed offline marketing stratagem in EMEA market. Re-defined overall direct marketing strategy. Implemented and executed customer acquisition (demand generation) and customer retention plan based on direct mails and newsletter. Restructured and aligned the marketing team to support business goals and product lines. Managed P&L and budget of $1M. Certified Black Belt Six Sigma. Achieved 25% increase in sales and reached 15% net gross margin within 2 years.