Franck Martin

Creation of a « Multi-Mobility » mobile application with Volkswagen - Since 2024 - Managing 4 squads and setting up a Core coordination team - Defining MVP scope and global roadmap / Gathering business requirements / Benchmark - Acting as product liaison between Volkswagen and Europcar teams / Cross-team coordination - Dashboards creation (GA4/ Contentsquare…) to monitor user behavior, track conversion rates, and optimize funnel performance. => Results: MVP launch in April 2025 / Preparation for global roll out / Data-oriented improvements

Website & Mobile App Revamp for "Booking & Post-Booking" scope - Building a squad of 12 people (Developers/Testers/Designer/Proxy PO) - Incremental delivery of new features / Creating new customer journeys & internal processes (discovery/impact study/business validation/prioritization/ conversion optimization) - Roadmap definition & continuous data based improvements ( Contentsquare / A/B testing) - Managing compliance matters (GDPR - PCI-DSS) => Results: Feature development enabling rollout across 16 countries / Increase of conversion rate / Decrease of contacts to customer support for booking management.

SaaS Tool Development for the Communication & Printing Industry : - Gathering requirements - Managing backlog - Sprint preparation - Functional testing

Project Management: New Meetings & Events Booking Website : - Leading project committees / Coordinating internal & external stakeholders - Managing product backlog and RUN operations (Gathering hotel requirements / prioritization) - Main point of contact for support and change management teams / => Results: International launch of the website /~100 quote requests per day / Smooth adoption of the back office interface by hotel managers API Project: Integrating Third-Party Partners into Group Booking Ecosystem : - Business flow schematization / Writing user stories & test plans - Performing testing / Bug reporting & prioritization based on criticality - Serving as primary contact for partners and software vendor => Results: Integration of 5 partners

Web/Mobile Project Management: Launch of E-Commerce Stores for Connected Services : - Cross-functional project ownership / Requirement gathering / Prioritization / Test planning - IT system coordination / Vendor monitoring / Change management / Sales tracking => Results: Launch of responsive e-commerce websites for 3 Stellantis brands

Website Revamp & Business Development : - Activity monitoring - Reporting - Customer relations - Loyalty programs - Sales growth => Results: Revenue doubled from 1M to 2M in 2 years