François Chauvin

• SEO Audits: Analyzing websites to identify technical, semantic, and structural optimization opportunities. • Technical SEO Optimization: Improving site performance, indexing, and crawlability for better search engine visibility. • Keyword Strategy: Researching and selecting relevant keywords to enhance organic search rankings. • Content Optimization: Enhancing web content to align with search intent and improve engagement. • Link Building & Authority Development: Acquiring quality backlinks to strengthen domain authority. • SEO Monitoring & Reporting: Tracking rankings, traffic, and key performance indicators to measure SEO success. • SEO Strategy for Website Redesigns: Ensuring SEO best practices during website migrations and redesigns. • Competitor Analysis: Evaluating competitors’ SEO strategies to identify opportunities and gaps. • Local SEO: Optimizing businesses for local search visibility and Google My Business presence. • SEO Training & Consulting: Providing customized SEO training and strategic guidance.

SEO / SEA / Traffic & Lead generation Analytics and marketing KPIs

eTerritoire is the first website dedicated to all french cities in order to let them communicate on their economic and cultural needs. 2M unique visitors per month. eTerritoire is a true discovery tool for users to find cities, territories, business opportunities and local events. Users can discover : • new territories (cities, departments ) to move in personally and/or professionally • new professional opportunities in France • new cultural and local events in all categories Specialties : • Territorial marketing (public communication) • Analysis of cities communication on social media (Twitter, Facebook, Instagram...) Paid acquisition SEA on : • Google Adwords - Google Ads • Facebook Ads • Waze Ads • Bing Ads CRM : • monthly newsletters • fidelization emailing strategy 2M unique visitors per month (only SEO) +1.5K subscribed cities 15K Twitter followers SEO (Google, Bing, Qwant), traffic analysis, commercial prospection, growth hacking, product management... Other tools : Salesforce, Mailchimp

Accompagnement de clients dans leurs stratégies d'acquisition de trafic / leads : -SEO strategy brainstorming and implementation -keyword research -technical optimizations recommendations -netlinking strategies recommendations -Analytics tagging recommendations -SEO / SEA tools trainings -SEA compaigns optimizations recommendations -SEO / SEA benchmarking et competitive analysis -technical architecture recommendations -performance study and page speed management -editorial strategies proposals -conversion and funnel analysis -A/B testing Clients : Transportation Home services / DIY Fashion and beauty

Stootie is number 1 app for peer to peer services in France. **Technical optimizations • SEO Technical project management : speed management, mobile optimization, 10K+ SEO landing pages dedicated to key priorities, performance analysis (turnover, ranking in Google, bounce rate, UX...) • Google Bot crawl analysis (Logmatic) **Netlinking (external linking strategy) • Partnerships with websites in key priorities subjects • Thematic websites creation on key priorities (moving services, DIY, plumbing) **Content marketing (content creation) • Identification of priorities in term of content and subject (moving industry, plumbing, DIY...) • Priorization of subjects and selection of formats (texts / videos...) • Analysis of performance and ranking • Automatization of quality content (spinning content with SEO Quartz, Xspin) **Management • Freelance management (technical SEO developer and content managers) and interns dedicated to netlinking and content management. **ASO (App-store optimization) • Content optimizations of descriptions in stores (AppStore / Google Play Store) • Analysis of results and ranking moves and constant optimizations for better results **Data analysis • KPI definitions (traffic, bounce rate, demands, generated turnover, number of addressed demands...etc) • Reporting Analytics : Google Analytics, Google Search Console • Analysis of web performance and SEO (ranking, visibility score, logs etc.) : SEMRush, Google Search Console, Logmatic, SEObserver, Majestic SEO, Botify...etc Results : -From 10K to 300K monthly unique visitors in 1.5 years. -Google crawl : global average of 20K pages per day

___________ **SEO Implementations requirements, tasks, and resources associated to SEO strategy Management and execution implementation of SEO strategy for organic traffic acquisition Keyword research in coordination in order to optimize existing content and uncover new opportunities (SEMRush, Google Tools) SEO analysis and recommendations in coordination with elements and structure of websites and web pages *Content Providing recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific Help to create and support marketing content to socialize and use for social media purposes *Netlinking Development and implementation of link building campaigns (MajesticSEO, Ahrefs...) Implementation and administration of search engine programs (XML sitemaps, Google Webmaster Tools) Benchmarking of competitors *Log and crawl analysis Implementation and use of Botify Website crawler & Log analyzer *Reverse engineering Monitoring and evaluation of search results and search performance across the major search channels in order to improve rankings (Yooda) Monitoring and evaluation of web analytics dashboards and reports in order to develop and recommend SEO strategies *Market Keeping pace with SEO, search engine, social media and internet marketing industry trends and development (Search Engine Land, SEOmoz, Search Engine Watch...) ___________ **SMO Implementation of social media strategies on Facebook, Twitter and Instagram Analysis of impacts ___________ **Web projects User experiences recommendations (UX) Analysis of impact (A/B testing) Enhancement of plateform (Web design, UX, speed...) ___________

eBrand Commerce provides a full service e-commerce solution for brands, retailers, and catalogers, enabling direct online sales in an integrated multi-channel environment. eBrand Commerce offers a unique approach dedicated to the Beauty, Fashion and Luxury markets. Development of SEO strategies for luxury brands websites such as : • YSL US Official Online Store for Fragrances, Make Up and Skincare : http://www.yslbeautyus.com • The Different Company Official Website : http://www.thedifferentcompany.com • Becca Cosmetics Official Website : http://www.beccacosmetics.com

• Attend training to develop relevant knowledge and skills. • Maintain knowledge of current SEO practices. • Conduct keyword research. • Perform competitive analysis to help improve SEO results of Twenga websites. • Analyze link popularity & keyword rankings. • Search for and approach relevant websites in order to build link popularity. • Create and manage blogs we created to help Search Engines crawling. • Catalogue link acquisition for Twenga sites. • Submissions to search engines and directories. • Manage rankings and monitor overall SEO progress. • Establish monthly keyword ranking reports. • http://www.twenga.fr • http://www.twenga.es • http://www.twenga.co.uk • http://www.twenga.it • http://www.twenga.pl • http://www.twenga.de • http://www.twenga.nl

• Assist Sales Manager in every day tasks • Find new prospects • Establish a company guide for new employees • http://www.1-800sandiego.com