Francois Ciesielski

Lead marketing consultant and project manager for clients in many sectors. Managing a diverse team of designers, developers, marketing specialists, and copywriters. Responsibilities: - Execute multi-channel demand generation campaigns across digital, email, paid media, events, and ABM. - Built and enhanced clients' social presence, strengthening brand advocacy and visibility. - Agencies management Scope of duties: - Website content development (content creation, page creation and new features research & implementation). Site interface & user flow optimizations (recordings, heat mapping, A/B testing) - Search engine optimization (SEO), including SERP/keyword tracking, competitor analysis - Integrated marketing campaigns: social media, managed placements, programmatic and remarketing, email outreach, and landing page creation. - Content creation: Whitepapers, pitch decks, webinars, case studies, and infographics - Lead management (form tracking, CRM & reporting integration) - Marketing automation (HubSpot, MailChimp, Salesforce, and Google Sheets) Industries serviced: Energy, Technology (SaaS), Medical, Footwear, Food Industry.

BTI Consulting allows companies to realize their international potential through a combination of strategy, sales and marketing consulting, foreign direct investments, and business development projects. Broad responsibilities: - Implement Go-to-Market strategies for international clients - Drive marketing and advertising strategies. Scope: - Define strategic opportunities based on the market intelligence and present recommendations to client management - Monitor market trends and adapt clients branding and positioning to North American audience. - Design of marketing collaterals (InDesign leaflets, emailing campaigns, social media support, website audit, PPT presentation and advertising copy) - Sales calls and meetings in targeted industry segments Industries Serviced: Wine & Spirits, Food Processing, Transportation, Medical, Home Design.

• Branding strategy plan for company's own product line - Created business plan for the new brand and complete communication strategy - Competitive and positioning analysis of brand and products • Presented O&G valve market research to executives and shareholders

- Market Research and Go-to-Market strategy planning - Sales recommendations based on account performance analysis (using Salesforces CRM) - Marketing efforts: Social media and inbound marketing content - Trade marketing efforts: Designed diverse marketing materials (ambassador training deck, annual performance report, designed special product packaging) - Product development: VAP projects and Product line extension study - Weekly reporting to stakeholders

- Website audit and optimization of the communication strategy. - Set up of SEO tools, use of new advertising channels, keywords and display opportunities. -> The website’s traffic increased by 65% soon after implantation of recommendations.

- Americas' high-end spirits market study - Go-To-Market marketing strategy (target audience, personal definition, competition benchmark)

- Managed the training database for the Organizational Department - Assisted in the development of the Performance Appraisal project to evaluate employees - Edited training courses using audio and video editing software