François Nikolenko

Head of Design

Salary / Daily rate

Paris, France

Freelance

Can come onsite

Skills

Product StrategyProduct MarketingBranding StrategyUX Product DesignCROProduct ManagementProduct OwnershipLead GenerationCommunication CampaignMotion DesignPhotographyStrategy & ConsultingWeb DesignVideo & FilmContent StrategyUser ResearchSocial AdsEmailingVisual IdentityGraphic DesignUI Product Design

Languages

English

About me

Intro

"Driving growth with Design" - With more than 13 years of experience in design & product, working for startup all around the world, i love to design everyday, playing with fonctionality, aesthetics & story to drive startups growth.

Links

Work experience

Head of Design

Younited

May 2023 - Present

3 years 6 months

Paris, France

• Reorg & Process - Integrated product design and brand design within the squad team to enhance collaboration with PM, development stakeholders and increase design impact on UX. • Develop the UX & Brand design roadmap and plan strategy to boost conversion, selfcare & engagements. • Successfully launched the Younited app worldwide resulting in 300k downloads and achieving a satisfaction rating of 4.8. • Revamped the brand foundation and its architecture, extending the rollout to key touchpoints. • UX research - Developed a new open banking experience targeting a 10% increase in conversion rates. • Designed multiple visions and presentations showcasing the future of the app including an AI banking coach for promoting repeat business. Introduced Affinity Assurance initiative with an 8% increase in conversion rates.

Head of Product & Design

Unicraft VC

Jun 2021 - Oct 2023

2 years 5 months

Paris, France

Management of the Product protfolio and Squad teams (PM,PrD,Dev) Product & Design Strategy, Brand Platform, Roadmap & Delivery Co-founder mentoring, Workflow organisation, Startup application review, Startup ideation (Impact & Finetech)

Design Advisor

Blast Club

Oct 2022 - Jun 2023

9 months

Design Advisor

Tropee

Dec 2021 - Oct 2022

11 months

Meero

Jul 2016 - Dec 2021

5 years 6 months

Head Of Design

Jul 2016 - Dec 2021

5 years 6 months

Managing a global design team: Product Designer, Motion Designer, Graphic Designer. Work with Photo Quality team, Sales and Growth team to open new verticals. Creation of the video product and video editing team. UX/Ui Design of the Meero product: Platform Photographer/Clients, Admin and other squad project. Build and update the Design system library with developers. Brand Design: Photography, Videography. Illustrations, Storytelling. Collaboration with external agency. Visual Design: Create all visuals materials, print or digital for acquisitions campaigns Guidelines for Meero clients & internal growing team Client include: Airbnb, Uber eat, Sothby’s, Barnes, La fourchette, BNP ...

Lead global Design and Video

Aug 2017 - Nov 2018

1 year 4 months

Paris, France

Founding Product Designer

Jul 2016 - Jul 2017

1 year 1 month

Paris, France

Creative Director

Artpeople

Sep 2015 - Dec 2016

1 year 4 months

Moscow, Russia

UX/UI, Art direction Create style guide, logo, landing, menu for restaurant, hôtel and night-club.

Founding Product Designer

Streetco App

Jan 2016 - Jul 2016

7 months

69340 Francheville, France

Streetco App: UX/Ui + Brand Style https://street-co.com/en/ Welcome to a world without obstacle! Streetco is the first collaborative pedestrian GPS application adapted of the mobility of disabled people

Art Director Assistant

Luxury Design Moscow

Sep 2014 - Sep 2015

1 year 1 month

Moscow, Russia

Creation of a Fashion & Luxury social network, UX/UI, Responsive Design, photography for luxury restaurants & business Clients: Aubade, Ray Ban, Mercedes-benz Fashion week, Selfie, White rabbit.

Photo Exhibition

L'Organisation des Nations unies pour l’éducation, la science et la culture

Sep 2013 - Oct 2013

2 months

Région de Paris, France

Short film and photo exposition at «European leadership conference Eurasia and Europe».

Motion Designer

Jukeboard App

Jul 2013 - Aug 2013

2 months

Région de Nantes, France

Creation of commercial video for the festival ROCK EN SEINE Paris.


Education

Collège-Lycée-Prépa Saint-François-Xavier

Baccalauréat

2009 - Present

17 years 10 months

L'École de design Nantes Atlantique

Option interaction design UX/UI, Design

2012 - 2013

1 year 1 month

ESRA

Option Film direction

2009 - 2010

1 year 1 month

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