François Prigent

I help my clients to build beautiful and converting websites in Webflow (certified developer) and Shopify, as well as custom apps and solutions. Fluent in Html/Css, JavaScript, Liquid, API, NoCode and Adobe Illustrator. Growth-driven, I also managed high volume digital marketing campaigns for customers.

Ecommerce Manager for a small brand (women's clothes) • Created shop tech stack from scratch (Magento 1, Dedicated LAMP Server, Database, Backups) • Migration from Magento to Shopify, a few years later • Front-end specialist (UX / UI / code) • Tech advisor & coder & webdesigner (Vanilla JS / Library JS / CDN / Google Cloud / Liquid / MySQL / GraphQl / / Illustrator) • Acquistion / loyalty campaigns • Growth • Customer service • Managed Growth from 0 to 138 K€ / year

As a seasoned digital marketer, I try to help you create the finest digital approach to your clients or targets (worked for a panel of 20 countries, B2B or B2C in acquisition). My goal is to help improve your digital marketing actions on a tactical level, based upon creative campaigns for your bottom-line results (ROI logic). I usually work for a Marketing Manager, digital agency or CEO in small businesses. - Managed digital marketing campaigns in >20 countries for world-class clients (>2M email messages sent and 200M ads displayed, on highly targeted audience & channels) - With B2B in EU, worked for the likes of Emc, Adobe, Getty, Cisco - For B2C clients like Sodebo, Bioderma, Aoste Typical work day - according to needs - Email marketing (creatives, production cycle, strategy) - Ecommerce (Magento, Prestashop, Amazon, marketplaces, Google Merchant Center) - Managing inventory (adding new products, disable out-of-stock products) - Managing returns (refund customers, answer clients) - Analytics & tracking (GA, custom javascript tags...) - Designing campaign creatives (Photoshop, Illustrator) & landing pages (HTML, CSS, Jquery) - Display service & advice (audiences, medias, IAB ad units, creatives, ROMI) - Reviewing front-end performance & issues (UI/UX, funnel, conversion, which skills are needed for tasks) - Talking with coders to fix issues (or find if I can code it myself) or find improvements (front/back-end) - Consulting (CRO, Online lead generation, Traffic management, A/B Testing) Hobbies - Testing things like React Native, Heap, ABTasty... - Helping on dev forums or Slack - Digital Music: Small homestudio (Steinberg UR22 Mk2, ART Tube Preamp, Ibanez SR505 Bass guitar, Arkane 66 Electric guitar, Alesis V61 MIDI keyboard, Ableton Live DAW) - Illustration & Logo design (Illustrator & HB pencil) Achieved 100% recommendation rate on Activate email template (out of 32K downloads) on Creative Market (https://goo.gl/ijGqpe). I enjoy to do training courses.

Occasional teacher for digital marketing courses in Ecommerce/CRM - ROI & KPI in Digital Marketing (acquisition/retention) - ROI in Ecommerce: metrics, channels, why, who, when? - How to build efficient digital campaigns? Branding & Email optimization strategies. - Optimization DNA of market winners: Test, A/B Test, and repeat (skills, tools) - Building live dashboards through Apis (how? why? who?) - CRM & Big Data in Ecommerce: where is the link? Automation basics. - Introduction to sales forecasting methods : ROI & Segmentation in Ecommerce (RFM & NoSQL link)

European Union emailing unit manager, in tight connection with US and Latin America units. Focus on sales to Marketing and IT managers in Europe, daily producing for international sales team in UK, France, Spain, Italy, Germany and the rest of Europe. More than 150 campaigns produced and adapted to each country / local marketing needs. Advised customers about CRO and best ways to achieve their digital and cross-channel goals.

Online Marketing Project Manager for Western EU: emarketing, emailing & MarCom tasks. Focus on loyalty content & email for top level finance managers.

Marketing Manager & Salesman - eyewear (in a local Point Of Sale)

Focus on ebusiness and SEO in Belgium, support office.

First long-term workplacement as Marketing manager in a french pionneering web agency (intranet / extranet / tailor-made CMS). • Marcom tasks • Created a small intranet / sales management system (Html / Css / Php / MyQsl on LAMP server)