François Van Laeys

Growth&Acquisition |SEA - SEO | Outbound ✅

Salaire / Taux journalier

Nantes, France

Freelance

À distance uniquement

Expertises

SEASocial AdsSEOLead GenerationCROCRMEmailingWeb AnalyticsStratégie Marketing

Langues

AnglaisFrançaisEspagnol

À propos

Introduction

Je suis François, Freelance Consultant en Growth Marketing & acquisition digitale pour TPE & PME. Avec plus de 9 ans d'expérience dans la génération de leads B2B et B2C, je ferai en sorte de booster votre croissance pour atteindre et dépasser les objectifs que vous vous êtes fixés. A l'écoute et force de proposition, vous pourrez envisager sereinement le développement de votre chiffre d'affaires !

Liens

Expérience de travail

Head of Growth

Gridky

févr. 2023 - févr. 2024

1 an 1 mois

Paris, France

A PROPOS DE GRIDKY : Gridky est la première plateforme d’intelligence immobilière en France. Elle dispose du stock de biens le plus large du marché : plus de 50 000 lots sur plus de 200 promoteurs dédiés au professionnels de l'immobilier. MISSONS : - Génération de leads - Lead scoring - Création de plan de tracking - Lancement et optimisation des campagnes Google Ads, Facebook Ads et Linkedin Ads - Optimisations SEO - Création d'A/B tests - Optimisation du tunnel de conversion - Gestion des campagnes Outbound automatisées - Management de 2 personnes

Growth Manger

Groupe M2DG

nov. 2021 - févr. 2023

1 an 4 mois

Paris, France

ABOUT M2DG : --> Les Echos 9/500 fastest growth in France --> Financial Times 64/1000 fastest growth in Europe We bring change to the real estate market by envisioning what the workspaces of tomorrow will look like, and by putting people back at the center of corporate life to improve their quality of working life. We offer a truly 360° service to support modern businesses, answering their need for flexibility. MISSONS : - Lead generation - Lead scoring - Tracking plan creation - Google ads campaign launch and optimisation - Management of Hubspot marketing - A/B tests creation - Funnel optimisation - New cities, countries launch

Growth Manager

Otherwise Insurance

juin 2019 - nov. 2021

2 ans 6 mois

Paris Area, France

ABOUT OTHERWISE : At Otherwise, we have another idea of ​​insurance: reward our insured. The contributions feed the common pot of a group that looks like you. This is used to reimburse you in case of problems and to ensure the proper functioning of the service. Our transparent and simple model allows you to recover a portion of your contributions at the end of the year if the total contribution pot has not been spent by the end of the year. That's the collaborative insurance. MISSONS : - Elaborate and set up a global SEO strategy - Tracking plan creation - Google ads campaign launch and optilisation - Content manager - A/B tests creation - Insurance lead generation

Growth Hacker

ControleTechniqueGratuit.com

sept. 2016 - oct. 2018

2 ans 2 mois

Région de Paris, France

ABOUT CONTROLE TECHNIQUE GRATUIT : Auto check up booking website for automobile drivers and automobile data provider MISSIONS : -SEO strategy (from 8th google page to n°1 SEO website in the sector in 2 years) - Traffic analysis (Google Analytics and Google Search Console) - Web development (Wordpress admin) - A/B testing for conversion improvement (Optimizely, Yandex metrica & AB Tasty) - Online ads (Google Ads) - Community Management - Content Marketing

Marketing Manager

SOFTCORNER

sept. 2015 - sept. 2016

1 an 1 mois

Région de Paris, France

ABOUT SOFTCORNER : SOFTCORNER aims to lead to a complete new way to manage software assets in entreprises and administrations. The European Court of Justice recently legalized the second-hand software market through a judgment in July 2012, which force law in the 28 countries of European Union. Taking full advantage of the IT community's power, SOFTCORNER gives European companies and administrations of any size the most simple the most efficient and the most secure way to take full benefits of this new market. Doing so, it gives your organization the opportunity to accompany it’s digital transition by rethinking and optimizing deeply it’s software assets management. It’s now possible to gain money from inactive assets and to get an alternative way of buying software. MISSIONS : - SEO - Community Management - Sales and Prospection - Client support - Growth Hacking - Content Marketing

Junior Web marketer

GraphicMail France

sept. 2014 - févr. 2015

6 mois

Région de Cape Town, Afrique du Sud

ABOUT GraphicMail : GraphicMail is supported in more than 12 languages. They have dedicated support teams in 12 different countries. Just like their founders - who alone represent 3 continents - they are a global email marketing company; making their email, mobile and social marketing tools accessible everywhere! MISSIONS : - Client support by chat, email, tel - Community manager (Twitter, Facebook, etc) - Managing our Blog www.facilemail.fr - Writing articles for the News/Blog/Press Release - Translation English-French to update the Drupal website - Project testing, implementation, launch & follow up - Sales & prospection - Adwords - SEO HUMAN SKILLS : - Learning about WebMarketing & SEO. - Management of own projects, following of own clients. - Responsibilities . - Great work atmosphere, international, young and dynamic, "start up feeling".


Formation

Grenoble Ecole de Management

ADVANCED MASTER, DIGITAL BUSINESS STRATEGY

2015 - 2016

2 ans

As companies strive toward greater efficiency and effectiveness by e-enabling their business processes, the meshing of IT and business knowledge continues to be a critical success factor. This advanced Master's is a high-quality comprehensive program of Internet and e-business topics which responds to these needs, studied from an international perspective. Program content : - Strategic management - Building virtual teams - Management issues in digital - Digital Marketing and CRM - E-Business and Online Commerce - Web technologies and Information systems management - Web Performance tools and mathods - Social Networks Management - Legal issues in digital - Global Digital Strategy - Design thinking and Innovation

EM Normandie Business School

Master 2 (M2), Digital Business Strategy

2012 - 2016

5 ans

Activités et associations : Event Manager for the Student Union at Normandy Business School

Ecole de Management de Normandie was founded in 1871 in Le Havre, Normandy, France. One of the oldest Business Schools in France operating as a non-profit higher education and research institution under the 1901 Act, EM Normandie has two main campuses, in Caen and Le Havre, as well as an associated campus in Deauville. The Board of Trustees is currently chaired by François Raoul-Duval, and Jean-Guy Bernard has been the Executive Director General since 2004. Course content : INTERNATIONAL MARKETING : Strategic Brand Management Customer Relationship Management Brand Management Marketing trends Advanced Communication Strategies Advanced Market Research and Marketing Plan Web Marketing Community management INTERNATIONAL BUSINESS : Intercultural management Current Economic Issues Corporate Finance European law Creating a managing international projects Business case (Logistic company) International logistics Developing Business and Sales internationally

IUT de Saint Malo

University Diploma of Technology, Business and Management

2010 - 2012

3 ans

Activités et associations : Event Manager for the Student Union at Saint-Malo Institute of Technology

The University Diploma of Technology Business management, academic and technological training aim to train professionals in the fields of management, finance or accounting, is to. Business and Management Organizations (GMO) prepares to managerial duties and responsibility in the field of management of small and medium size companies. Accounting and Financial Management (JFM) trains students to be able to be quickly operational in services management, accounting and budgetary control techniques, to adapt to their development and to assume responsibilities in the financial and accounting fields. OBJECTIVES : -Form in two years future managers -Be operational by the end of the IUT -Develop independence, initiative and responsibility -Pursue studies in management channels


Licences et certifications

Certification pour les annonces Shopping optimisées par l'IA

Délivré le : févr. 2024

Certifié par Google

Certification Google Ads pour la publicité vidéo

Délivré le : févr. 2024

Certifié par Google

Certification relative aux mesures Google Ads

Délivré le : févr. 2024

Certifié par Google

Certification Google Ads sur le Réseau de Recherche

Délivré le : févr. 2024

Certifié par Google

Certification Google Ads pour la publicité sur le Réseau Display

Délivré le : janv. 2024

Certifié par Google

Google Analytics Individual Qualification

Délivré le : juin 2016

Certifié par Google

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