
François Van Laeys
Growth&Acquisition |SEA - SEO | Outbound ✅
Salaire / Taux journalier
Nantes, France
Freelance
À distance uniquement
Expertises
Langues
À propos
Introduction
Je suis François, Freelance Consultant en Growth Marketing & acquisition digitale pour TPE & PME. Avec plus de 9 ans d'expérience dans la génération de leads B2B et B2C, je ferai en sorte de booster votre croissance pour atteindre et dépasser les objectifs que vous vous êtes fixés. A l'écoute et force de proposition, vous pourrez envisager sereinement le développement de votre chiffre d'affaires !
Expérience de travail
Head of Growth
Gridky
févr. 2023 - févr. 2024
1 an 1 mois
Paris, France
A PROPOS DE GRIDKY : Gridky est la première plateforme d’intelligence immobilière en France. Elle dispose du stock de biens le plus large du marché : plus de 50 000 lots sur plus de 200 promoteurs dédiés au professionnels de l'immobilier. MISSONS : - Génération de leads - Lead scoring - Création de plan de tracking - Lancement et optimisation des campagnes Google Ads, Facebook Ads et Linkedin Ads - Optimisations SEO - Création d'A/B tests - Optimisation du tunnel de conversion - Gestion des campagnes Outbound automatisées - Management de 2 personnes
Growth Manger
Groupe M2DG
nov. 2021 - févr. 2023
1 an 4 mois
Paris, France
ABOUT M2DG : --> Les Echos 9/500 fastest growth in France --> Financial Times 64/1000 fastest growth in Europe We bring change to the real estate market by envisioning what the workspaces of tomorrow will look like, and by putting people back at the center of corporate life to improve their quality of working life. We offer a truly 360° service to support modern businesses, answering their need for flexibility. MISSONS : - Lead generation - Lead scoring - Tracking plan creation - Google ads campaign launch and optimisation - Management of Hubspot marketing - A/B tests creation - Funnel optimisation - New cities, countries launch
Growth Manager
Otherwise Insurance
juin 2019 - nov. 2021
2 ans 6 mois
Paris Area, France
ABOUT OTHERWISE : At Otherwise, we have another idea of insurance: reward our insured. The contributions feed the common pot of a group that looks like you. This is used to reimburse you in case of problems and to ensure the proper functioning of the service. Our transparent and simple model allows you to recover a portion of your contributions at the end of the year if the total contribution pot has not been spent by the end of the year. That's the collaborative insurance. MISSONS : - Elaborate and set up a global SEO strategy - Tracking plan creation - Google ads campaign launch and optilisation - Content manager - A/B tests creation - Insurance lead generation
Growth Hacker
ControleTechniqueGratuit.com
sept. 2016 - oct. 2018
2 ans 2 mois
Région de Paris, France
ABOUT CONTROLE TECHNIQUE GRATUIT : Auto check up booking website for automobile drivers and automobile data provider MISSIONS : -SEO strategy (from 8th google page to n°1 SEO website in the sector in 2 years) - Traffic analysis (Google Analytics and Google Search Console) - Web development (Wordpress admin) - A/B testing for conversion improvement (Optimizely, Yandex metrica & AB Tasty) - Online ads (Google Ads) - Community Management - Content Marketing
Marketing Manager
SOFTCORNER
sept. 2015 - sept. 2016
1 an 1 mois
Région de Paris, France
ABOUT SOFTCORNER : SOFTCORNER aims to lead to a complete new way to manage software assets in entreprises and administrations. The European Court of Justice recently legalized the second-hand software market through a judgment in July 2012, which force law in the 28 countries of European Union. Taking full advantage of the IT community's power, SOFTCORNER gives European companies and administrations of any size the most simple the most efficient and the most secure way to take full benefits of this new market. Doing so, it gives your organization the opportunity to accompany it’s digital transition by rethinking and optimizing deeply it’s software assets management. It’s now possible to gain money from inactive assets and to get an alternative way of buying software. MISSIONS : - SEO - Community Management - Sales and Prospection - Client support - Growth Hacking - Content Marketing
Junior Web marketer
GraphicMail France
sept. 2014 - févr. 2015
6 mois
Région de Cape Town, Afrique du Sud
ABOUT GraphicMail : GraphicMail is supported in more than 12 languages. They have dedicated support teams in 12 different countries. Just like their founders - who alone represent 3 continents - they are a global email marketing company; making their email, mobile and social marketing tools accessible everywhere! MISSIONS : - Client support by chat, email, tel - Community manager (Twitter, Facebook, etc) - Managing our Blog www.facilemail.fr - Writing articles for the News/Blog/Press Release - Translation English-French to update the Drupal website - Project testing, implementation, launch & follow up - Sales & prospection - Adwords - SEO HUMAN SKILLS : - Learning about WebMarketing & SEO. - Management of own projects, following of own clients. - Responsibilities . - Great work atmosphere, international, young and dynamic, "start up feeling".
Formation
Grenoble Ecole de Management
ADVANCED MASTER, DIGITAL BUSINESS STRATEGY
2015 - 2016
2 ans
As companies strive toward greater efficiency and effectiveness by e-enabling their business processes, the meshing of IT and business knowledge continues to be a critical success factor. This advanced Master's is a high-quality comprehensive program of Internet and e-business topics which responds to these needs, studied from an international perspective. Program content : - Strategic management - Building virtual teams - Management issues in digital - Digital Marketing and CRM - E-Business and Online Commerce - Web technologies and Information systems management - Web Performance tools and mathods - Social Networks Management - Legal issues in digital - Global Digital Strategy - Design thinking and Innovation
EM Normandie Business School
Master 2 (M2), Digital Business Strategy
2012 - 2016
5 ans
Activités et associations : Event Manager for the Student Union at Normandy Business School
Ecole de Management de Normandie was founded in 1871 in Le Havre, Normandy, France. One of the oldest Business Schools in France operating as a non-profit higher education and research institution under the 1901 Act, EM Normandie has two main campuses, in Caen and Le Havre, as well as an associated campus in Deauville. The Board of Trustees is currently chaired by François Raoul-Duval, and Jean-Guy Bernard has been the Executive Director General since 2004. Course content : INTERNATIONAL MARKETING : Strategic Brand Management Customer Relationship Management Brand Management Marketing trends Advanced Communication Strategies Advanced Market Research and Marketing Plan Web Marketing Community management INTERNATIONAL BUSINESS : Intercultural management Current Economic Issues Corporate Finance European law Creating a managing international projects Business case (Logistic company) International logistics Developing Business and Sales internationally
IUT de Saint Malo
University Diploma of Technology, Business and Management
2010 - 2012
3 ans
Activités et associations : Event Manager for the Student Union at Saint-Malo Institute of Technology
The University Diploma of Technology Business management, academic and technological training aim to train professionals in the fields of management, finance or accounting, is to. Business and Management Organizations (GMO) prepares to managerial duties and responsibility in the field of management of small and medium size companies. Accounting and Financial Management (JFM) trains students to be able to be quickly operational in services management, accounting and budgetary control techniques, to adapt to their development and to assume responsibilities in the financial and accounting fields. OBJECTIVES : -Form in two years future managers -Be operational by the end of the IUT -Develop independence, initiative and responsibility -Pursue studies in management channels
Licences et certifications
Certification pour les annonces Shopping optimisées par l'IA
Délivré le : févr. 2024
Certification Google Ads pour la publicité vidéo
Délivré le : févr. 2024
Certification relative aux mesures Google Ads
Délivré le : févr. 2024
Certification Google Ads sur le Réseau de Recherche
Délivré le : févr. 2024
Certification Google Ads pour la publicité sur le Réseau Display
Délivré le : janv. 2024
Google Analytics Individual Qualification
Délivré le : juin 2016