François-Pierre Bruiet

B to B / B to C scale-ups (Trustpair, Lucca, Leonar...) Revenue growth + alignment with all revenue teams (sales, marketing & CSMs) GTM & demand generation across the revenue stream Branding and product marketing strategies. Acquisition channels optimization Reporting frameworks + shared vocabulary to foster alignment across all teams

Management of 7 people - Scope WW (focus on France, DACH, USA) New ARR: +20% QoQ - Lead acquisition + 185% QoQ CRM (scoring Hubspot + intent data + reporting) Partnerships (top rev ops & sales community) SEO & content (+85% traffic QoQ - 5 articles/week) GTM + outreach strategy / branding & positioning Paid ads - €300K budget - +27% leads MoM Product marketing (battle cards, case studies, sales presentations) Revenue ops (data management & analysis, alignment of the revenue chain)

Management of 8 people (marketing & SDRs) - Scope France, DACH, Spain, Italy Marketing ARR: 2M€ in 2020 / 10M€ in 2023 GTM Strategy over 6 countries (DACH, France, Spain, Italy) ABM & Demand Generation strategy +400% YoY Revenue CRM & Marketing Automation using AI, lead scoring & user intent data Paid Ads - €1M budget - +80% leads YoY Webinars strategy - +220% revenue YoY - +7K leads generated Product marketing & sales enablement strategy - +22% pipeline velocity

Management of 6 people - Scope WW (focus France, UK, USA) SEO impact on revenue: from 20% to 70% in 6 months Content & SEO strategy - TOP 3 Google (+3,000 requests) - +32% CR Technical and semantic optimizations using AI (+2,000 articles produced x 6 languages) SEA - €250K budget - CPA (-23%), CTR (+75%) Inbound marketing: + 30% NPS / - 20% churn / +25% retention B to C Social Media & Content strategy Lead generation : emailing / landing pages / questionnaires

1st marketing employee - $300 million raised in 2 years Management of 6 people - Scope WW Marketing revenue: +250% YoY - Marketing Pipeline: +300% YoY SEO strategy - 30% of inbound leads - Top 3 Google US & FR +500 queries Inbound Marketing (+250 content produced - articles, infographics, videos, e-books...) Lead generation: landing pages, email campaigns, marketing automation Facebook ads - €180K budget - 10K conversions in a year Social media - Facebook 10k to 202K, Instagram 2K to 31K, LinkedIn 1K to 13K

INBOUND MARKETING STRATEGY Marketing automation + content SEO Refonte, optimisation on-page LEAD GENERATION landing pages, emailing, Facebook Ads, scraping, optimisation funnel AARRR , A/B testing

Management of 3 people - Scope WW Traffic acquisition: 0 to 100K/month - Socials: 0 to 85K followers SEO From 0 to 100K unique visitors per month SOCIAL MEDIA STRATEGY Facebook: 0 > 25K likes, 0 > 50K followers Contests, key influencer relations, content PRODUCT MANAGEMENT Development, launch, and optimization of a B2C SaaS product +500 clients in 1 month

Trafic acqusition : S.E.O & S.E.M strategy, PR (first page of google reached in 6 weeks) Community management : Twitter & Facebook Marketing : market analysis, competitive intelligence Social media strategy : blog articles, tutorials

Marketing : 4P’S strategy, market analysis, competitive intelligence of the leasure market in France Trafic acquisition : SEO strategy (keep the site on Google’s first page) Website management : content creation (images, product descriptions) for the company's website (4000 mètres.com, Le Guide des Sensations)

Marketing : strategy, market analysis, competitive intelligence of the Internet security market worldwide. Website management : site redisign, modification and creation of the site content, UX optimisation Communication : user guides creation for the company business partners

Sales analysis & strategic planning Phoning, emailing, clients meeting Data base qualification