Francois-Xavier Bioul

Who are Editor ? our employees, both men and women, with a passion that drives and inspires them, motivated by heartfelt emotion. Our job is a privilege (and our good fortune!) because being able to express our every emotion is what life is all about. A carefully chosen card, a thoughtful gift, immaculately wrapped and tied with a bow, can articulate our every desire. Deft handling of colour combinations, textures and shapes brings emotion to life. Expert knowledge of how to instantly surprise or touch the heart strings. To be generous, to sparkle, to be positive, spontaneous, and of course, innovative, identifying the latest trends, that is our job. We’re at the heart of expression!

As a global communication and marketing agency dedicated to the hotel and restaurant industry for 50 years, our teams have developed expertise and digital services to boost e-commerce performance. SKILLS AND ABILITIES • Management & General Direction • Business Transformation & Development • P&L Management • Business Strategy • Omnichannel distribution • Marketing & Communication Strategy • Marketing & Communication Management • Digital transformation & Media Marketing • E-commerce strategy, data and conversion analysis - KPI analysis • Brand Builder : Launching, Positioning & Development of brands and experiences; • Orchestration and management of 360° communication & marketing projects. • Agility & adaptability • Team leader, cohesion facilitator. Strong interpersonal skills, emotional intelligence, strategic thinking, business and result oriented • Recruitment and management of internal (50 people) and external (15 people) teams

• Renewal or new sales of Schlumberger, Publicis, Danone, Solvay • Award of $100 M sales with Schlumberger in Africa + integration Cameron Oil • Management of 10 Account Managers for Growth and Consolidation

• Delivered growth of 25% YOY beyond financial targets • Signed all major KEY Accounts (Pierre & Vacances, B&B Hotels…etc.) • Creation and Management of 10 person team for Growth and Consolidation • Designed and Launched new line of business “Revenue Management Tool” • Strategic planning for and execution of business development in new countries: Morocco and Tunisia The main concept of Availpro is to offer hoteliers a booking engine for their own website which is fully integrated with a powerful distribution tool allowing the hotel to simultaneously advertise and sell their rooms on multiple third party websites. To achieve this Availpro has developed advanced technological solutions, building bridges between many different software platforms. Availpro significantly reduces the amount of time that a hotel usually needs to manage their online distribution activity, while at the same time increasing the number of bookings that they receive from their own website, as well as from third party sites. Availpro's advanced 2-way connectivity with distribution websites make it an invaluable, efficient and profitable tool for hoteliers.

http://www.winpharma.com

• Management P&L • Management of a team for Growth and Consolidation = 10 Sales Reps • Management back office team dedicated to these markets = 13 employees • Piloting and relationship management with KEY accounts & technology partners • Launch White Label and XML products • Produce strategic & operational recommendations • Marketing studies for specific zone adaptation

Sales and Marketing Director / (Directors Committee member) • Audit and reorganization of the Insurance Business Unit : implementation of Return on Investment (ROI) project tools, team restructuring, and reevaluation of product-line and positioning • Management of a team for Growth and Consolidation = overseeing a staff of 40 collaborators • Piloting and relationship management with KEY accounts • Implementation of optimization tools and innovative strategies for identifying axes of growth and anticipating client needs • Produce strategic recommendations : modification of the economic model « Editor » towards ‘Profession and Service’ associated with outsourcing and marketing services • Produce strategic operational recommendations : define segmentation, sales objectives, transition plans for the sales force, as well as marketing, and communication plans • Define Business Plans and Road Map Products for various markets

• Management and development of over $17 millions in revenues with 3% market growth on the French market • Management of a sales force of 10 with offices in Amsterdam and Brussels • Development and strategic orientations focused new sources of revenues B2B. Results: Schlumberger, Thomas multimedia, PSA signed collaboration • Piloting sales actions and marketing to develop corporate travel activity specifically with Business Travel CWT, AMEX

• Marketing studies for specific zone adaptation • Conception and implementation of sales strategy: direct sales to key accounts ( CAC 40), leverage and capitalize on US key accounts directly and indirectly (Air France travel agency group business travel) • Conceive communication plans: direct marketing and publicity • Orientation of strategic negotiations to establish partnerships to consolidate product adaptability (editors : SAP, ARIBA)

• Relationship management with key industry entities : SNAV (Nation Travel Agency Syndicate) and top consortiums : SELECTOUR, CWT LEISURE, AFAT, TOURCOM, THOMAS COOK, AMEX • Development of business and regional growth by 10% • Substantial development of Sabre visibility in the region

• Management and development of + 3M€ in revenues • Implementation of dedicated sales services aimed specifically at business travel ( joint calls with partner travel agencies to top business accounts) • Regional management of sales and marketing actions aimed at key accounts : CWT, AMEX, MANOR, SELECTOUR et AFAT • Development of key agreements with the SNAV, and regional academic entities