François-Xavier Vannini

VP Sales - B2B SaaS

Salaire / Taux journalier

Bruxelles, Belgique

Freelance, ouvert au CDI

Expertises

CROOutboundStratégie SalesVP SalesAirtableLead NurturingCRMGoogle AnalyticsCMSNotionCampagne de CommunicationKlaviyoWeb AnalyticsSales OpsStratégie MarketingLead GenerationGoogle AdsGoogle Tag ManagerAutomatisations No-coden8nSites internetMakeSEOHubspotZapierBusiness DevelopmentGo-to-marketSalesforceApplications No-codeEmailingChief Revenue OfficerCommercialGrowthCold CallingAhrefsHead of Sales

Langues

Anglais (Maternelle)Français (Maternelle)

À propos

Introduction

B2B SaaS sales leader with 15+ years of experience scaling revenue in hypergrowth environments. Former VP Sales at CoachHub (Unicorn), builder at heart, strong enterprise sales background, and hands-on with AI and automation.

Liens

Expérience de travail

Founder & CEO

Let's Tolk

janv. 2023 - déc. 2025

3 ans

69340 Francheville, France

Founded and scaled a digital mental-health platform Led product launch and end-to-end GTM execution Generated €70K GMV with 250+ customers. Raised €80K funding + €30K BPI grant Implemented a CRM with email & SMS automation to drive acquisition, retention, and support Developed strong UX and product sensibility, linking user experience to conversion and revenue

CoachHub - The digital coaching platform

sept. 2020 - déc. 2022

2 ans 4 mois

VP Sales Africa

juil. 2022 - déc. 2022

6 mois

• Opened the African market: South Africa, Morrocco, Kenya, Nigeria, etc. • Part of Chapter54 - Partech incubator for scaling in Africa

VP Sales France

sept. 2020 - juil. 2022

1 an 11 mois

Paris, France

Disrupting and digitalizing the B2B coaching market • 3rd sales manager to join – 80 to 800 employees – Series A to C – $330mn in funding • Opened and grew the French market: 0 to 15 employees in 2 years, €3M ARR. • Acquisition of french competitor MoovOne (90 employees) • Targeting Enterprise accounts with multi-year contracts, C-Level negotiations CoachHub is backed by Worldwide’s leading tech investors, including Softbank, Sofina, Holtzbrinck Ventures, Partech, RTP Global, Signals Venture Capital and Speedinvest.

Regional Sales Director B2B

EF Education First

sept. 2016 - août 2020

4 ans

Paris et périphérie

EF Corporate Solutions is the global leader in SaaS learning solutions for enterprise clients (52,000 employees across 60 countries). - Scaled the sales team from 2 to 10 high-performing executives. - Transformed a traditional market through digitalisation, driving hypergrowth from €2M to €10M ARR in four years. - Prospecting and signing CAC40 and SBF120 companies.

Founder & CEO

QuiConnaitUnBon

janv. 2013 - déc. 2015

3 ans

Paris et périphérie

Launched and led Quiconnaîtunbon, a mobile platform designed to help people find trusted doctors through verified, community-driven reviews - similar to Yelp but focused on healthcare. Oversaw product vision, growth strategy and day-to-day operations, building the app from concept to market launch.

Senior Key Account Manager

GROUPE POCHET (Pochet du Courval - Qualipac - Solev)

sept. 2011 - oct. 2012

1 an 2 mois

Paris et périphérie

French high-end packaging company serving major cosmetics and luxury brands. Managed the L’Oréal key account (€11M revenue), including internal prospecting and tenders across multiple L’Oréal divisions, end-to-end project management, and coordination with the manufacturing plant to deliver complex packaging solutions on time and at quality.

Crown Holdings, Inc.

sept. 2006 - oct. 2011

5 ans 2 mois

Paris et périphérie

Key Account Manager

sept. 2008 - oct. 2011

3 ans 2 mois

Paris et périphérie

American company, world leading manufacturer of metal packaging $10bn annual revenues / 23.000 employees Handled SMB and enterprise accounts with a strong focus on tender responses, commercial negotiations. Led the full lifecycle of customer projects - from building competitive offers to coordinating closely with the factory for technical feasibility, production follow-up, and on-time delivery.

Marketing Executive

sept. 2006 - oct. 2008

2 ans 2 mois

Paris, France

Responsible for European marketing activities, including organizing the company’s presence at key industry trade shows (e.g., Luxe Pack), managing communications and marketing materials, and supporting sales teams with product launches and client presentations.

Sales Associate

Carnival Cruise Lines

févr. 2006 - août 2006

7 mois


Formation

Académie militaire de Saint-Cyr Coëtquidan

Chef de Section

2005 - 2005

1 an

University of the Free State

Master of Business Administration - MBA

2003 - 2004

2 ans

Rennes School of Business

Master of Business Administration - MBA, International Business

2000 - 2004

5 ans

Prytanée National Militaire - Alumni

Classes préparatoires aux grandes écoles (PCSI - PC)

1997 - 2000

4 ans

Classes préparatoires aux grandes écoles

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