Frank KAPPA

Specialist in prompt design and creative process optimization, I create original AI images that combine technological innovation with artistic sensibility. I work across the entire pipeline, from generation to high-resolution upscaling, using a hybrid approach that blends open-source and proprietary solutions tailored to the specific needs of each project. With experience in training AI models using proprietary datasets drawn from photography, AI art, and digital painting, I develop unique styles, objects, and characters that generate value and are legally protectable. Committed to an ethical approach, I ensure respect for copyright while continuously exploring new creative avenues. Open to collaboration on innovative and customized projects. 🅔🅣🅗🅘Ⓒ🅐🅛 ⒶⒾ

As a freelance photographer, I've specialized in architecture, interior design, reportage, portraiture, and landscape photography. My expertise also extends to on-set production reportage. I've had the opportunity to collaborate with renowned magazines such as Sport & Style, IDEAT, Marie Claire Maison, L'Optimum, L'Officiel Voyage, Air France Madame, L'Obs, and GQ. My editorial clients include prestigious institutions like the Alvar Aalto Foundation and Bonhams. In the advertising realm, I've worked with prestigious agencies such as Publicis Conseil, Marcel, CLM BBDO, McCann, L.O.V.E, DDB, and FCB. This diverse range of experiences allows me to bring a unique perspective to each project, whether it's highlighting the architecture of a luxury hotel, capturing the essence of an exotic destination, or creating impactful images for an advertising campaign.

As a freelance Art Director, I've led a diverse range of creative projects: I spearheaded the visual identity and web design for Merlin Strategy, ensuring a strong and cohesive brand presence both online and offline. I conceptualized a multimedia campaign (film, print, out-of-home) for Cerruti 1881 in collaboration with the L.O.V.E agency, demonstrating my proficiency in luxury brand communications. I developed the visual identity for Urban Fit Quest, fusing creativity and brand strategy for an innovative fitness concept. This breadth of experience allows me to bring a unique, multifaceted approach to each project, seamlessly blending brand vision, design excellence, and strategic thinking.

I co-founded and managed the graphic design and photography studio La Pieuvre with two partners. In this role, I conceptualized and executed visual assets and advertising campaigns for clients such as Dupont, Michelin, and Société Générale. I also established photography studios for pre-launch Renault vehicle imaging at the Renault Technocentre in Guyancourt, Boulogne Billancourt, and Long Courrier studios. This involved on-site photography and post-production for catalogues and multimedia presentations. Additionally, I designed and produced catalogues for the Old England fashion brand. I was responsible for creating various branding elements for the La Pieuvre studio, including the website, company catalogue, and visual identity.

Annie Leibovitz in France I was employed by Condé Nast to work on Vogue USA photoshoots and a Victor & Rolf advertising campaign. This experience allowed me to learn alongside a renowned photographer and acquire valuable skills in portrait and fashion photography.

While at the Louis XIV agency, a subsidiary of DDB, I had the opportunity to work on advertising campaigns for prestigious clients such as Rossignol, CNP, LG, Givenchy, Paco Rabanne, Audi, Yamaha, Sixt, BF-Goodrich, Kleber, Neutrogena, Sanofi, and Janssen-Cilag, as well as on numerous new business pitches. Known for its innovative and impactful campaigns, the agency allowed me to develop a bold creative approach and navigate high artistic and technical standards, from idea to impact. This experience enabled me to expand my creativity and rethink the way I approach disruption within advertising. The agency's reputation for groundbreaking work challenged me to push the boundaries of conventional thinking and deliver campaigns that stood out in a crowded marketplace. Working across such a diverse portfolio of clients in sectors ranging from automotive and luxury to pharmaceuticals, I gained a versatile skillset and the ability to tailor my approach to meet the unique needs of each brand.

Design of advertising work for the following budgets: Première Urgence (First Emergency), Nett, Solidarité Sida (AIDS Solidarity), and Canal+ Journal.