Frantz Tieze

Following Outbrain's acquisition of Ligatus, I have taken on several key responsibilities as a continuation of my role at Ligatus, focused on strengthening Outbrain's new leadership position in the French market. Designing strategies and negotiating with the largest and most influential media companies in the market. Managing RFPs end-to-end, securing new and renewing profitable, long-term partnerships; aligning business, legal, and technical teams. Overseeing agreements, tracking performance, and ensuring partner satisfaction in close collaboration with Account Managers.

Until its acquisition by Outbrain, Ligatus was a wholly owned subsidiary of Gruner + Jahr (Bertelsmann Group), Europe's largest magazine publisher, specializing in performance marketing within the company's digital advertising division. Headquartered in Germany, Ligatus was a leading premium native advertising network in Europe, with operations in Austria, Switzerland, France, Belgium, the Netherlands, Spain, Italy, and Turkey. What I contributed to Ligatus: Led the entire French supply business. Negotiated complex contracts and cultivated strong relationships with major media publisher groups. Represented the company at industry events. Recruited and managed the supply business team. Strengthened Ligatus’s market leadership in audience and reach over competitors.

Specific Media was a leading digital advertising company focused on performance marketing and targeted advertising solutions. Specific Media reached millions of users across different digital platforms, helping advertisers effectively reach their target audiences. My roles and achievements: Launched, built and grew Specific Media's French networks Identified, secured, and maintained partnerships with major digital publishers/sales houses Developed and negotiated publisher contracts and partnership terms Tracked and analyzed daily site performance, ad inventory, and buying costs to optimize results Worked closely with different teams to meet both publisher and advertiser needs Built and led the publisher team, setting clear goals and providing guidance to drive network growth and performance. Display Network Achievement: Established France's #1 display advertising network from the ground up, reaching 38 million unique users and achieving 88% market reach. Successfully maintained the leadership position for 30 consecutive months (2010-2013). Video Network Success: Launched and scaled France’s #3 largest video advertising network in just two years, reaching 68.4% market penetration (2011-2013).

Content partnerships Management: Identify, research, and contact new partners Define Business Models. Negotiate and manage contracts with partners Provide and support strategic direction for new business partnerships Structure and write briefs to staff members. Oversee all productions steps to ensure deadlines are met. Monitor and optimize channels/partnerships audience Advertising partnerships Management: Coordinate outsourced sales team and internal resources. Structure and write ad proposals. Develop presentations to meet advertisers/agencies clients. Participate in Prospect Meeting to reinforce the publisher's involvment in the sales process. Monitor and optimize client's ROI. Marketing Action: Determine inhouse campaigns strategies. Setup inhouse campaigns Lead project to improve channels natural search ranking Negotiate and monitor Keyword marketing and affiliates campaigns

Skills: Résolution de problèmes · Polyvalence · Sens de l’organisation · Communication · Développement de relations avec les comptes clés

Skills: Résolution de problèmes · Polyvalence · Communication · Développement de relations avec les comptes clés

Skills: Résolution de problèmes · Polyvalence