Fred Weiller

Chief Marketing Officer | RTLS & AI Solutions

Salaire / Taux journalier

69340 Francheville, France

Freelance, ouvert au CDI

Expertises

Product MarketingGo-to-marketStratégie MarketingRelations PresseStratégie ProduitCampagne de CommunicationRédaction d'articlesLead GenerationStratégie de ContenuBusiness DevelopmentStratégie de marqueGrowthCold CallingÉvénementielCommunity managementOutboundLead NurturingEmailingSEOSocial AdsCopywriting

Langues

AnglaisFrançaisEspagnol

À propos

Introduction

CMO with 15+ years driving growth in B2B tech and emerging markets like RTLS and Smart Factory solutions. Proven track record of 70% revenue growth, 3x email performance improvements, and building communities from 700K to 2.3M users. Specialized in AI-powered marketing, go-to-market strategy, and demand generation for enterprise software and SaaS platforms.

Liens

Expérience de travail

Founder and President

NUVO BAMBOO

janv. 2025 - Présent

1 an 10 mois

Greater Lyon Area

NUVO BAMBOO is the Marketing & AI business solution provider, dedicated to offering innovative, practical, and ethical solutions to accelerate the growth of companies of all sizes. We establish lasting relationships with our customers, building upon trust, respect, and results. We are creating a new network-based marketing concept (more to come soon). NUVO BAMBOO VALUES ​Creativity Without Borders We do not think outside the box, WE DON’T SEE BOXES! ​Human-Centric Vision Our people work with people who serve people, NO ONE IS A NUMBER! ​Ethics Without Compromise We despise “growth at any and all costs” , ETHICAL IN EVERYTHING!

Chief Marketing Officer

LOCAXIONFreelance

juin 2025 - août 2025

3 mois

À distance

Locaxion's expert team is ready to meet the surging demand in the global Real-Time Location Systems market. According to Insight Partners, this industry is projected to experience remarkable growth, with a staggering CAGR of 26.6% from 2023 to 2031, reaching an impressive $40.70 billion by 2031. Businesses across various sectors, including manufacturing, warehousing, logistics, and regulated operations, stand to benefit significantly from Location Intelligence solutions. These innovative systems not only enhance compliance but also boost operational efficiency, making them indispensable for growing companies.

Director, EMEA Marketing

Aras Corporation

janv. 2021 - déc. 2024

4 ans

Lyon, France

- Accelerated demand generation to help Aras EMEA grow its ARR by 40% (France by 70%). - Boosted email marketing metrics in EMEA to 3 times the average global numbers at Aras. - Delivered world-class press initiatives such as a global market survey and customer stories that produced 10 times the amount of press coverage as the Aras HQ-based North America coverage. - Established AI (Artificial Intelligence) assisted content factory best practices for ABM (Account-Based Marketing). - Planned and executed a series of 5 events in EMEA in a single year, exceeding attendance goals by 15% and besting the North American global event by a factor of 10 in cost per attendee.

Co-Founder

DomoBiz LLC

août 2018 - déc. 2020

2 ans 5 mois

Pleasanton, Californie, États-Unis

Managing Owner

DomoFox LLC

août 2008 - déc. 2020

12 ans 5 mois

Houston, Texas, États-Unis

Real estate investments

Senior Director, Solutions Marketing

Ixia

juin 2017 - mars 2020

2 ans 10 mois

Santa Clara, Californie, États-Unis

Senior Director, Product Marketing, Infrastructure Management Portfolio

CA Technologies

août 2015 - mars 2017

1 an 8 mois

Santa Clara, Californie, États-Unis

Led global product marketing in the Infrastructure Monitoring software market • Developed marketing and sales campaigns resulting in product growing at 3X market growth rate • Delivered 108% of marketing generated pipeline goal • Launched first CA Cloud monitoring offering in partnership with Amazon Web Services (AWS) • Pioneered vertical and technology stack marketing for the first time at CA • Enabled sales through sales plays, call blitz, and competition coaching • Managing diverse portfolio: incubation, scale/growth, and cash cow products

Senior Director, Go-To-Market, Partner and Field Marketing

Egnyte

sept. 2014 - août 2015

1 an

Mountain View, Californie, États-Unis

Led global Go-To-Market in the Software-as-a-Service (SaaS) files services market • Analyzed market and sales data to strategize first Go-To-Market plan for the company • Developed vertical and horizontal outbound marketing and sales campaigns • Created new sales enablement playbook framework and content for direct sales and partners • Engaged and developed joint marketing with Strategic Alliance partners • Managed budget covering field and partner events, demand generation, ecosystem marketing • Built Global Field Marketing team

Senior Director Marketing

EMC

nov. 2013 - mai 2014

7 mois

Santa Clara, Californie, États-Unis

SENIOR DIRECTOR – GLOBAL PRODUCT MARKETING - GO-TO-MARKET – STORAGE Led global Go-To-Market outbound marketing activities for market leading storage portfolio. Formed senior global marketing team. Developed marketing, sales enablement, and launch plans in tight collaboration with Field Marketing, Strategic Alliances, and Technology Partners.

Cisco Systems

sept. 2005 - oct. 2013

8 ans 2 mois

San José, Californie, États-Unis

Director, Marketing and Market Development

nov. 2007 - oct. 2013

6 ans

San José, Californie, États-Unis

Led all possible aspects of marketing from market research, competitive intelligence, and product management to product marketing, PR, communications, advertising campaigns, demand generation programs, events, and market development. Built, developed, and motivated a global team of world-class marketing professionals. • Grew Cisco’s technical community customer base to 2.3M individuals from 700K. • Strategized and launched over 10 global B2B and B2C marketing and advertising campaigns across 67 countries and 10 languages. • Increased press coverage by 200% and changed global mix from 80% US to 70% non-US. • Created value-driven content, demand generation and sales tools kits for sales partners • Built Cisco’s own social media technical community from the ground-up in 1 year; over 700K registered members and millions of users. (www.ciscolearningnetwork.com) • Developed social media communities: Facebook 250K+, LinkedIn 20K+, Twitter 15K+. • Designed and executed highly acclaimed virtual event series attracting up to 6,000 prospects per day. • Managed introduction of 10s of new products and services to market, leading product management through market requirements and product requirements. • Launched and marketed globally the Cisco Virtual Labs Software-as-a-Service (SaaS) offering

Director, Switching and Network Systems Solutions Marketing

sept. 2005 - oct. 2007

2 ans 2 mois

San José, Californie, États-Unis

Led product marketing for Cisco’s largest portfolio. Collaborated and created alignment across 3 business units led by a group of stakeholders comprised of 3 VPs / GMs and 2 SVPs. Combated competition and expanded market shares. • Instrumental in exceeding market growth at 20% year-over-year to record revenue over $10B. • Launched critical new generation of wiring closet switches while managing cross-portfolio positioning.


Formation

Empire State University

Naval Aviation Academy (Ecole d'Aeronautique Navale - France)

Technical Degree

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