Frédéric Jutant

Listed in the Spanish Stock Market, eDreams ODIGEO is one of the world’s largest online travel companies. Under its four leading online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo – it offers the best deals in regular flights, low-cost airlines, hotels, cruises, car rental, holiday packages and travel insurance to make travel easier and more accessible for the more than 18 million customers it serves across 44 markets. My Key Responsibilities are: - Drive SEO strategy for the brands eDreams, GO Voyages and Opodo (on-site optimizations, off-site tactics and content strategy) - Lead strategic SEO initiatives for large and complex data sets - Develop and manage technical SEO projects across complex, large and multi-language websites - Work closely with Product and Development teams - Identify opportunities that will drive performances & provide recommendations - Measure and report on changes (rankings and traffic monitoring, log analysis, site crawls) - Discover changes within the algorithm, monitor competitors' activities and wider industry changes - Help the VIP communication department to coordinate a team of volunteers to reduce the backlog of social media complaints across 10 markets during the COVID19 pandemic (social media management, refunds, vouchers...)

Service Club Delivery is a specialised training and matchmaking platform for couriers and businesses requiring delivery (hotels, restaurants and delivery apps like Deliveroo, Glovo, Getir or Gorillas) - Definition of the digital marketing strategy for the coming years (result-driven) - Creation of the main multilingual website (English / Spanish / Catalan) - Graphic design and mockups creation - Optimisation on the onboarding funnel - Implementation and configuration of the tracking tools for performance monitoring - Technical feedback on the development of the MVP

Part of the Voyage Privé group, Splendia was an internationally renowned "online travel agency" that offered the world's finest luxury hotels. Main missions: - Definition and implementation of the multilingual SEO strategy (6 languages) - Keyword research, opportunity analysis and prioritisation - Semantic optimisation of editorial content in French and English for destinations and hotels - Project management with the IT department to make technical improvements (optimisations for mobile devices, structured data, internal linking, indexing, etc) - Netlinking to develop the audience and popularity of web pages - Management of new features with the product owner - Creation of the multilingual blog with Wordpress and management of the editorial line - Tracking / Performance monitoring with Google Analytics and Search Console - Reporting and KPI analysis - Keeping up-to-date with best practice SEO trends in the industry. Fields of intervention: - Marketing strategy (working closely with the CEO) - Newsletters & CRM - Social media management - Conversion rate optimisation - Metasearch (Trivago, Kayak, Skyscanner mainly) - Site merchandising

SeLoger.com is the largest online service to search, rent or sell a property in France. - SEO, SEA and SMO management for several real estate agency websites (Orpi, La Foret, ArthurImmo, Square Habitat, etc) - Technical and editorial optimisation of client sites to increase their visibility on search engines - Management of large sponsored link campaigns on Google Adwords and Bing Ads - Social media management for Facebook, Twitter, Google +, YouTube and Dailymotion - Performance reporting and regular client follow-up via email and telephone - Stay up-to-date on SEO and internet marketing trends

Kelcible is a web agency specialised in website development and traffic acquisition. - Definition and implementation of the SEO strategy (on-site & off-site) - SEO manager for around 30 national and local projects (including the company website: Kelcible.fr) - PPC ad management: search, display, retargeting and price comparison campaigns. - Website audits (technical, SEO, ergonomic) - Web analytics & Performance analysis - Preparation and communication of client reports - Community management (Facebook, Twitter, Google +) - Monitoring of SEO / SEM trends and other web marketing strategies

Yves PONROY Laboratories are specialised in food supplements, herbal teas and cosmetics. - Design of promotional email campaigns (definition of target audience, creation of commercial offers, choice of gifts for customers, writing of marketing content) - Performance monitoring and analysis of past email campaigns - Brief the creative agency on design elements - Update the website with new content and features - Benchmark of competitor sites and market intelligence - Technology watch

Norsud (Novoferm - Sanwa Group) is the leader in industrial closure and warehouse dock equipment: high-speed doors, metal shutters, dock security systems for loading and unloading semi-trailers. - Creation of email marketing campaigns to promote a new range of products - Update and qualification of the customer database - Monitoring campaign results and impact - Follow-up with prospects

Fnac Darty is a European leader in the retail of entertainment and leisure products, consumer electronics and household appliances. - Sale of electronic products (support, up-selling, cross-selling) - Customer advice - In-store shelf supply - Merchandising