Frederic Lefort
Global Head of eCommerce | VP D2C · P&L · CRO · He
10 recommandations
Salaire / Taux journalier
10 personnes recommandent
Paris, France
Mobilité : France, Espagne
Freelance, ouvert au CDI
Peut venir sur site
Expertises
Langues
Recommandé par
Jean-Paul Le Roux
Nestlé Nespresso SA
Head of Zone SAMA (South America - Middle East - Africa)
A recommandé le 28 avril 2017
LaiChing KOK
Edrington
Managing Director Singapore & Southeast Asia Pacific (SEAPAC)
A recommandé le 10 mars 2020
Et 7 autres personnes
À propos
Introduction
18 years driving Direct eCommerce (D2C) growth for international premium brands with full P&L ownership, multi-market teams and results that speak for themselves. Lived and worked across 8 countries in Europe and Asia. ▪ Maisons du Monde — Fractional Senior eCommerce Manager 16-person team · 8 EU markets · Restructured team through management crisis · New growth levers: category management, CRO, AI integration ▪ Isdin Puig (Cosmetics) — Global Head of Digital Sales & eCommerce 14 markets · Team of 18 · +30% global revenue growth · +40% US · 30x ROAS Launched global headless eCommerce platform · Built global A/B testing & personalisation organisation ▪ Nespresso — Regional Head of eCommerce, Asia 6 markets · Organic growth x2 · Marketplace presence: 4 → 15 platforms in 3 years Built CRO communities across 6 markets, deeply integrated with central eCommerce ───────────────────────────── CORE EXPERTISE D2C Strategy & Central P&L · CRO & UX Optimisation · Paid & Organic Acquisition Headless Commerce · Marketplace Management (Amazon · Walmart · Lazada · Shopee) Central-to-Market Model · International Team Leadership (up to 18 FTEs) Go-to-Market · A/B Testing at Scale · AI & Personalisation ───────────────────────────── SECTORS: Cosmetics · FMCG · Food & Beverage · Premium Consumer Goods LANGUAGES: French (native) · English (fluent) · Spanish (intermediate) LOCATION: Paris · EU Mobility (Barcelona based) · Available immediately Open to Senior CDI (VP / Global Head of eCommerce) and Management de Transition missions. 📩 [email protected]
Expérience de travail
DIGITAL & ECOMMERCE STRATEGY & OPERATIONS EXPERT l FRACTIONAL MANAGEMENT l 📍EUROPE
FreelanceFreelance
sept. 2024 - Présent
2 ans 2 mois
Barcelone, Espagne
Independent eCommerce & Digital Strategy fractional manager supporting brands in their Direct (D2C) channel development and digital transformation. ▪ Audit and redesign of D2C strategies, go-to-market frameworks and digital operating models ▪ CRO, acquisition and retention strategy: conversion optimisation, personalisation and A/B testing ▪ Replatforming and migration projects management ▪ Sales operations optimization ▪ Central-to-market model design: ways of working between HQ and local market teams ▪ Team management: organization definition and leadership Key mission: Fractional Senior eCommerce Manager — Maisons du Monde (July 2025 – April 2026) 16-person team · 8 EU markets ·
FRACTIONAL E-COMMERCE MANAGER
Maisons du MondeFreelance
juil. 2025 - avr. 2026
10 mois
Paris, France
Led a 16-person eCommerce & Content team across 8 EU markets, with full accountability for Direct channel performance and contribution. ▪ Drove new growth levers: category management, sales planning, CRO and AI integration ▪ Managed the yearly commercial plan, budget, implemented new performance dashboards ▪ Restructured and stabilised the team through a critical management crisis, rapidly restoring engagement and operational continuity ▪ Defined new organization ▪ Managed central-to-market coordination across EU clusters ▪ Managed RFP for AI product recommendation engine 📈 16-person team · 8 EU markets · Available immediately
GLOBAL HEAD OF DIGITAL SALES | eCommerce | Marketplaces | eTailers
ISDIN
janv. 2023 - mai 2024
1 an 5 mois
Barcelone, Espagne
Global ownership of Direct eCommerce strategy and operations across 14 markets (EU, US, LATAM) with P&L accountability and a team of 18. ▪ Designed and executed D2C go-to-market strategy across owned webshop, Amazon, Walmart and pure players, with a focus on USA market ▪ Defined and implemented new culture of performance ▪ Launched global eCommerce platform cross-functional delivery with platform, logistics, payment and CS teams ▪ Built global A/B testing and personalisation organisation; redesigned UX and CRO across all key markets ▪ Established central-to-market community model: structured ways of working ▪ Teams coaching and management 📈 +30% global revenue growth · +40% US · 30x ROAS · Traffic x2 with stable conversion
Nestlé Nespresso SA
mars 2014 - janv. 2023
8 ans 11 mois
Singapour
ASIA REGIONAL HEAD OF E-COMMERCE
juil. 2019 - janv. 2023
3 ans 7 mois
Singapour
Owned Direct eCommerce across 6 Asian markets, steering daily performance, engagement KPIs and customer satisfaction metrics to hit contribution targets. ▪ Developed and deployed brand-aligned D2C strategies tailored to each market within governance frameworks ▪ Expanded marketplace presence from 4 to 15 platforms in 3 years, defined marketplace P&L, partner selection, content requirements and promotional mechanics ▪ Built local CRO communities in each market with dedicated resources, creating an extended network deeply integrated with central eCommerce operations ▪ Collaborated with cross-functional teams and exclusive distributors to improve the end-to-end eCommerce operating model ▪ Defined, designed and implemented new Magento website and created a Magento mobile application for exclusive distributors 📈 Organic growth x2 · Marketplace revenue +20% · CRO community deployed in 6 markets
SENIOR E-COMMERCE MANAGER - FRACTIONAL
déc. 2016 - juil. 2019
2 ans 8 mois
Hong-Kong, Hong Kong
Owner for Direct eCommerce across Belgium/Luxembourg, Netherlands and Hong Kong, commercial planning, P&L, CRO, acquisition/retention and omnichannel solutions connecting online and offline journeys. ▪ Led and developed eCommerce teams and agencies across three markets successively as Transition Manager, ensuring business continuity from day one ▪ Built and managed local eCommerce teams, fostering ownership, accountability and collaboration across markets ▪ Drove CRO initiatives leveraging A/B testing and UX improvements to boost engagement and conversion ▪ Restructured operations and established central-to-market coordination with HQ ▪ Launched HKTVMall marketplace in Hong Kong, expanding Nespresso's online presence 📈 +5% organic growth (BE/LU) · +3% (NL) · +1pp conversion · +8% traffic
GLOBAL E-COMMERCE EXPERIENCE PRODUCT MANAGER
mars 2014 - déc. 2016
2 ans 10 mois
Lausanne, Suisse
Global Product Manager and Business Product Owner for nespresso.com, global ownership of the eCommerce platform from a business and customer experience perspective. ▪ Led customer insight studies and analysis to identify pain points and opportunities across the global eCommerce journey ▪ Defined user experience (UX) and UI standards for the global platform ensuring frictionless customer journeys ▪ Delivered acquisition and retention features at global scale: subscriptions, repeat orders, Ratings & Reviews ▪ Defined and delivered new responsive website ▪ Achieved WCAG compliance across global platform 📈 Global platform rollout · eNPS uplift · +2pp conversion
E-COMMERCE CONSULTANT
Altran
janv. 2008 - janv. 2013
5 ans 1 mois
Bruxelles, Belgique
▪ Built rapport and trust-based relationships with Belgacom while providing e-commerce consulting services and acting in a Web Product Manager capacity for 4 years; served as a Project Communications Manager at BNP Paribas for one year. ▪ Gained key insights into current-state e-commerce operations by performing global benchmarking and both qualitative and quantitative surveys. ▪ Served as a Business Product Owner responsible for overseeing end-to-end product development processes.
CONSULTANT MARKETING COMMUNICATION
Freelance
janv. 2007 - janv. 2008
1 an 1 mois
Istanbul, Turquie
In Istanbul, I managed all business correspondence and worked to develop public brand identity. I also performed marketing audits, website content development, CRM enhancement, and brand advertisement.
Universal Music France
janv. 2000 - janv. 2007
7 ans 1 mois
BUSINESS ANALYST PROJECT MANAGER
janv. 2000 - janv. 2007
7 ans 1 mois
At Universal Music, I was responsible for performing high quality audits and led project and program launches. I also managed and defined sales, CRM, purchasing process, distribution procedures, and web features definition. And I directed content management and oversaw sales and supply chain departments.
B2B EXPORT SALES MANAGER
janv. 2000 - janv. 2003
3 ans 1 mois
At Universal Music, I managed the Export/Sales service (interim). I managed the international customers portfolio (orders, billing and complaints). And I defined and implemented an intranet orders system for export customers.
Formation
UX alliance
UX PM Certification, User Experience
2016 - 2016
1 mois
Résultat : Certificate
UX Alliance
ESCP
Executive Specialized Master, Marketing & Communication
2005 - 2007
2 ans 1 mois
NEOMA Business School
Specialized Master, Supply Chain, Transport & International Exchanges
1999 - 2000
1 an 1 mois
Université Le Havre Normandie
Sciences & Techniques Master, Chemistry, Management of company and Coporate Laws
1994 - 1999
5 ans 1 mois
Licences et certifications
Google Analytics Certification - GA4
Délivré le : avr. 2025
Prompt Design in Vertex AI
Délivré le : mars 2025
AI for Product Management
Délivré le : mars 2025
Microsoft AI - Fundamentals
Délivré le : mars 2025
Everyday AI Business Tools
Délivré le : mars 2025
UX Project Manager Level2
Délivré le : oct. 2016