Frederic Soete

As an experienced & enthusiast professional in sales, marketing and project management my back-pack is loaded with 20 years of expertise in (fast moving) consumer goods, retail, OOH, payment services, digital transformation, web solutions, CRM, media, marketing automation,… (anyway, the list is too long to mention here) Since 1999, I have accumulated this broad and profound (field) experience in different roles as Key Account Manager, Sales Manager, Field sales manager, project manager, brand activation manager (this as an employee as well as an external colleague). Driven by result, and with a passionate eye for your business and bottom line, I like to deliver, whether it be in growth or successful implementations of tools and projects. My Conviction N°1 “Retail is NOT dead, so I refuse to give up on it, BUT at the same time I am a firm believer that omni-channel or multi-channel is the only answer to a quickly changing customer behavior. Therefore it is crucial to ensure perfect execution regardless of the channel used to reach your target group !” Contribution: Driven by that belief, I have contributed to a wide range of projects for different (R)ETAILERS ranging from Makro, Veritas, Fnac, Carrefour, Media Markt, Brico, Colruyt Group, Quick, IKEA, Vanden Borre, Galeria Inno… But also for a multiple range of consumer BRANDS in food such as Coca-Cola, Haribo , Mars, Royco, LU, Senseo, Unilever, P&G; as well as in non-food such as Akzo, Sony, Essentiel, Telenet, Sanoma, Bongo, …