Frédéric Soler

Lead digital transformation and IT strategy for a 300-person multi-activity group (retail, real estate, hospitality). Retail: 4,500 m² flagship project delivered in 8 months (IT infrastructure & digital solutions: POS/ERP, multi-brand kiosks, table service geolocation, client Wi-Fi....). Digital & Marketing: strategy implementation (SEO, SEA, SMA, social media, CRM, marketing automation), brand development for the group’s retail businesses. IT Transformation: Microsoft 365 migration (Teams, SharePoint, OneDrive), cybersecurity (EDR + SOC), infrastructure rationalization. Management: supervision of internal team + network of freelancers and agencies (PR, SEA/SMA, design, development, data). Hospitality: audit and definition of digital strategy for a hotel brand (PMS, RMS, CRM, web platform).

Supported SMEs in digital transformation and e-commerce growth. Designed digital strategies and omnichannel customer journeys: revamp of a media website across 4 countries, 3M VU/year → +200% revenue, +120% conversion. E-commerce projects: from-scratch revamp of a multi-store food e-commerce in 5 months (CMS, CRM, logistics, digital marketing). Recruitment and management of senior freelance teams (UX, development, data, SEO/SEA).

CODIR member, in charge of the digital strategy and European e-commerce development. Development strategy: +400% revenue over 3 years, e-commerce profitable for the first time (+23 pts EBITDA). E-commerce revamp across 5 countries → +200% conversion. Digital marketing: SEA, social media, automation, PRM → ROAS x4. Digital transformation: BI app, in-house OMS app, B2B CRM tools and process. Management: internal teams (e-commerce, trilingual customer service, logistics) and external agencies.

Gestion et suivi opérationnel de projets digitaux web et mobiles, pilotage de localisations pays et de maintenances applicatives, relation client. Clients : Kérastase Paris (L’Oréal), Universal Mobile (télécoms), Belambra (séjours vacances).