Frédéric Wandrès

- Building and animating Communities of Experts on various topics (Marketing and Brand Directors, Pricers…) - PMO focused on Customer Centrics related projects/initiatives - Driving change, re-inventing brands for digital compliancy - Elaborating web-occupation strategy - Moving brands to social media, definition of the proper strategy, redaction of speaking up charter - Writing your new website's specifications - Setting up call to tender - Project management

TL;DR: Freelance at Adeo (2019-2024) 😀 Customer Experience: Launched dataviz apps for best practices and omnichannel analysis, implemented global NPS, and empowered sales teams. 🥇 Commercial Offer: Developed circular economy plans, integrated RSE guidelines, and evaluated store synergies. 🛜 Community Building: Co-founded and led international business communities for knowledge sharing. More detailed version: ✨ Customer/Employee Experience Knowledge and Improvement: - Development and launch of dataviz applications to share local best practices and analyze omnichannel customer journeys. - Definition and choice of the global NPS solution for unified customer satisfaction measurement across all BUs - Definition and deployment of empowerment methods for omnichannel salespeople. It has improved NPS and positively impacted revenue. ✨ Evolution and Rationalization of Commercial Offer: - Development of a business plan and action plan to promote the circular economy, simplifying the vision of stores with a local and measurable approach. - Co-writing of an RSE guide to integrate social responsibility issues into products and merchandising. - Support for the implementation of an evaluation method to measure synergies between stores sharing the same territory. ✨Creation and Animation of International Business Communities: - Co-founding and animation of several business communities (Marketing, Pricing, Merchandising, etc.), strengthening ties between professionals and fostering knowledge sharing within the group.

One word? Retail Two words? McDonald's France (digital ecosystem + extranets) & Système U (social media strategies and community management). More words? Get in touch with me ;)

Strategic digital consulting in order to develop & increase the SACD online presence.

- Member of the Executive Board - New business development & customer retention - Team management.

Among others, I was handling the on-line social marketing strategy for: P&G (Pantene, Ariel...), SuiteHotel (now Suite Novotel - Accor), Ferrero, Mappy... To illustrate some kind of the work done at heaven, one simple video. It was about organizing, managing and handling this experience for a major detergent maker: The Ariel Dirty Party. The objectives were to create discussion and to generate visibility for the brand and it new product. Enjoy the result: http://www.dailymotion.com/video/x1xwuu_dirty-party-lessive-ariel-activateu

Account Director for 3 accounts: interactive for IBM France (dedicated team of 8 consultants) interactive & print for SAP France (team of 2 consultants) interactive for Nestlé (Nestlé Research Center) - New business development with local customers - Coordination with the various teams (EMEA/Worldwide) - Costing and recommending multimedia strategies for relationship management (acquisition and retention) - Implementing innovative solutions (e.g. new advertising formats) - Defining and setting up processes to increase team profitability. Previous position: Head of the team in charge of IBM EMEA co-marketing initiatives - EMEA program setup - EMEA call center management (5 agents; some twenty campaigns) - Local office coordination (EMEA and AP regions) with the WW team (US).

Web project managements.

Main accounts: La Redoute mail-order company (FR/EMEA/US sites), SFAF (intra/extra/internet sites). - Recommendation of marketing and technical solutions based on customer requirements - Provider selection (web development, hosting…) - Management of the creation and development teams.

1999: OgilvyInteractive – Paris Project manager Main accounts: Air France, UNICEF, Cortal online banking, Champion supermarkets. - Customer relationship management, compliance with requirements and deadlines - Drafting technical specifications.